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'No' Is Not an Energy Plan

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There's a question I get often when it comes to leadership. The question is this: "What makes a great leader?"

It's simple. Be willing to make decisions and accept the consequences. Take into account all the information available, and make a call. That's the most important quality in a good leader. Don't fall victim to what I call the "ready-aim-aim aim-aim" syndrome. You must be willing to fire. It helps to be a good shot.

President Obama failed this leadership test in two ways with his handling of the Keystone Pipeline. Blocking the pipeline weakened America's energy security and damaged prospects for a North American energy alliance while doing nothing to limit CO2 emissions (Let's be clear: One way or another the oil is going to be extracted and used by someone).

Rejection was always going to be the wrong call. But the president compounded his mistake by dragging the decision out over seven years -- time the oil and gas industry could have used to adjust plans for oil from Canada to U.S. refineries. Now 800,000 barrels a day will be shipped to China instead.

Looking to his remarks attempting to justify his decision makes the rationale all the more puzzling.

Take this line: "What has increased America's energy security is our strategy... to reduce our reliance on dirty fossil fuels from unstable parts of the world." While I strongly support this goal, I was not aware Canada was an unstable part of the world. Clearly this administration is not aiming to strengthen American energy security, but to wage war on all fossil fuels despite public comments to the contrary.

In his Keystone remarks, the president tried to imply the price of oil and gasoline have fallen during his term of office because of the policies of his administration. In reality, oil and gasoline prices have fallen in spite of having been a rhetorical piñata for the past seven years. Low oil prices for consumers exist because of the ingenuity, the innovation, and the investment of the oil and gas industry. Not because of the federal government.

The hydro-fracturing and horizontal drilling techniques that have made energy in America so readily available have given Americans the lowest energy prices in the world. According to economist Steven Moore, for every penny gasoline prices drop, Americans save $1 billion. Of that, 78 percent gets put right back into the U.S. economy.

When the president proudly proclaimed that our dependence on OPEC oil is down dramatically since he took office, he made it sound like it was his policies that did that, too.

It was not.

The more than 3 million members of the Pickens Plan Army having been calling attention to our dependence on OPEC since 2008. They have worked hard to help their elected representatives -- at their state capitals and in Washington, DC -- understand how important it was to them. Then state-by-state, they set about getting laws and regulations changed to help make domestic natural gas an economically feasible alternative to imported diesel.

Like so much of America's history, progress has come not from the top down, but from the bottom up.

The president has stopped -- at least temporarily -- the construction of the Keystone XL pipeline. But, that won't stop the relentless drive for Americans to create, to build, and to advance.

We will get to a day when hydrogen fuel cells or another zero-emissions energy source are the dominant method of powering automobiles and trucks, but it isn't going to be soon. While we work toward that day we still need to move food, goods, and people from points "A" to "B."

We do need a comprehensive infrastructure plan as the president suggested. But even before that we need a comprehensive energy plan, because the way we build out the 21st century infrastructure will depend on what we want to drive on it, sail in it, and fly over it.

We can have a spirited and profitably national debate on what an energy plan should include, but I know this: "No" is not an energy plan and it is not leadership.

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Two Thousand Dollar Thursday - Futures Profits While We Wait

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Who says cash can't be fun? 




Yesterday, in the morning post, I noted the weak volume rally was a good shorting opportunity in the Futures - specifically the Russell (/TF) at 1,190 (pictured here, now 1,170 for a $2,000 gain!) and the Nikkei (/NKD) at 19,800 (now 19,635).  The Russell was good for a very quick $1,000 per contract gain and has hit $2,000 as of this morning (where we're done for now, expecting a bounce here) while the Nikkei took longer to grind out it's $1,000 win at 19,600 before bouncing back.  




A lot of traders have an irrational fear of trading the Futures (and options, for that matter) and it's one of the things we work on in our Weekly Webinars (replay available here).  The cost of initiating a Russell Futures Contract is $5,940 in margin (may vary by broker) and you simply bet long if you think the Russell will go higher or short if you think it will go lower and then you make (or lose) $100 for each point the Russell moves.  




The very great thing about the Futures is that you can play them in off hours, like yesterday morning - when we saw the Futures market rising for bad reasons ahead of what we thought would be a weak open based on the data that was coming in.  My comment at the time was:





The volume on yesterday's move up was a joke and this morning we're being pushed even higher in the Futures, back to 1,190 on the Russell (/TF) and 19.800 on the Nikkei (/NKD) along with 2,085 on the S&P (/ES), 17,800 on the Dow (/YM) and 4,660 on the Nasdaq (/NQ).  I listed the Russell and Nikkei first as they are going to be our key shorts – providing the others stay below their lines.





That's the real key to playing the Futures (and it's not very different with stocks or options) - pick a strong support or resistance line where several factors line up that lead you to take a stand and then, once you make your bet - get out quickly if things don't go the way you plan.  By limiting your losses, you live to play another day and, as you can see - the payoff from a single winner can make up for quite a few losses.  




This morning, the index Futures are more in between, so we're not making any bets but now a long play on Oil (/CL) is possible as it tests the $42 line ahead of what is widely expected to be a very poor inventory report.  I think oil will be lower next week but this morning, the $42 line has been good support in the past and we have an EIA Inventory Report at 11 am, into which we expect a small rally. 




So the play would be going long /CL (margin is $5,060 per contract, pays $10 per penny) at the $42 line with a stop at $41.95 ($50 loss) as our premise is simply that $42 is bouncy.  A move back to just $42.25 would pay us $250 per contract and $500 at $42.50.  The trick is to take the money and run ahead of the inventories - as it's not worth the risk - though we may change our mind during our Live Member Chat Session, depending on how things go between now and 11 or, if $42.25 seems to be holding (I doubt it) we may use that line instead.  




See, now you know how to play the Futures.  The margin is only held on your account as long as the contract is open (again, may vary by broker) and immediately releases when you "go flat" (end the trade with no more contracts).  In general, we use the Futures for strictly day-trading but it's nice to have them available if something market-moving happens after hours, overnight or pre-market and we want to shift the balance of our overall portfolio while the market is closed.  




Just imagine the advantage you have when you are able to trade almost 24 hours a day versus someone who has to wait until the market opens to act on information they got since the last close.  Pro traders don't want you to learn about the Futures, they like to keep that edge to themselves.  That's especially important considering how poorly Hedge Funds have been performing this year - they need every advantage they can get! 




In our case, once the market does open, we don't really need the Futures trades, as we already have our portfolio hedges in place in anticipation of a broader sell-off that's likely to come.  Of course, we have plenty of long positions but they are mostly long-term longs, nothing short-term as we're expecting more pain ahead before things get better.  




The Dollar maintains its strength near 100 and Draghi indicated more easing may be ahead for the EU while we wait for 6 Fed speakers today.  With Europe talking easing and our Fed talking tightening, we could see the Euro trading for $1 before the year is over.  




The stronger Dollar means a weaker Yen and that makes Japanese exporters happy, so we watch that relationship carefully when we're trading Nikkei Futures (/NKD).  Still, the weak Yen is the ONLY thing keeping the Nikkei alive as QE there has been much less effective than hoped.  In fact, just this morning Japan had weak Q4 guidance from the manufactuting sector and, as we noted yesterday, Japan's economy has almost certainly slipped back into recession - down about 0.2% for the year, with the official report coming on Monday.  




That forms our basis for shorting these Dollar-driven runs in /NKD and, of course, the weakness in China (which I'm tired of pointing out) is a huge drag on the Japanese economy - despite the advantage of the weak Yen.  Japan is an export-driven economy and China is it''s 2nd largest trading partner - not too hard to connect those dots...





Smart Portfolio Management is all about balancing your risk and options and Futures trades are simply tools we use to help us achieve that balance (see "Smart Portfolio Management" Parts (1), (2) and (3)).  Once you have a balanced portfolio, you are able to relax and look for new opportunities.  If you are spending your days in the market running around putting out fires - you are doing something wrong!  





We're doing a Live Seminar on Washington, DC this Saturday, specifically on setting up and managing a Butterfly Portfolio - one of PSW's steadiest tracking portfolios.  We don't swing for the fences with that one - we just look to drive a slow, consistent gain, month after month with minimal risk.  




Yellen speaks at 9:30 followed at 9:45 but the hawkish Lacker so expect a lot of volatility this morning and, of course, we're all waiting on the G20's proclamation next week - along with Japan's failing GDP Report.  Lots of good things to talk about this weekend - I hope to see you in DC!  




 

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Is Comcast's "Double" Play Twice the Trouble?

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2015-11-12-1447337774-8581132-shutterstock_707039411.jpg

When Jennifer Ferris re-ups with Comcast, the cable company downgrades her account. Is there any way out?

Question: I've been a Comcast customer for several years and always pay on time through an automatic withdrawal from my account. I had been paying for the Preferred Double Play package at a rate of $89 a month until this August.

I called in mid-August to see if I qualified for new promotions, since my current promotion was ending. I talked to a rep in the "customer solutions" department, who told me that I qualified for the same package at the same rate for the next two years. If I agreed, I would be locked into a contract for those two years.

On the call, I confirmed that my service would not be changing, the only difference would be that I was agreeing to a two-year contract. I agreed after receiving a confirmation. I was told that an email confirming the changes to my account would be sent to me. I never received such an email.

The weekend after my service was changed, I noticed that some of my HD channels were showing error messages and not playing on live TV. Since I had some of those channels' shows recorded on my DVR, I knew that there was a problem with my service.

I spent several hours on the phone with several different representatives to fix this issue. I've made several calls over several days. I've been on hold for hours. In my last conversation, I was told there had been a "downgrade" to my account, which I'd agreed to.

There was no communication from Comcast that my account was going to be downgraded, no confirmation email sent to me regarding the changes to my contract, and I want to cancel the contract if this is the outcome. A representative told me that they could pull the recorded conversation from August and if the representative confirmed that they were offering the same package to me and that is what I agreed to, they would have to honor that agreement.

I never heard back from Comcast, so I called again. This time, a representative told me that there was nothing she could do to honor the promise made to me in August. I was under contract, and the only thing I could do was upgrade my account to the Preferred Tier for $99 per month and keep my current contract active. If I wanted to cancel, there was a penalty fee.

Every time I call Comcast, I'm told there's nothing they can do and hung up on or transferred to someone that I have to recount my story to without ultimate resolution. Now they are communicating that I am locked into a contract, which is not something I agreed to. I am at my wits end with this service and am looking for help. Can you help? -- Jennifer Ferris, Tallahassee, Fla.

Answer: Comcast should have honored its word and offered you the same services at the same price. But this might have been avoidable if you'd either acted after the company failed to send you a promised email verifying the changes, or if you'd recorded the conversation.

I know, it sounds a little extreme, but Comcast is recording the call, too. And there are a number of apps and programs that will allow you to easily record the call for your own "quality" assurance purposes.

Comcast should have sent you an email confirming all of the changes. It probably did, but the message may have been stopped by your spam filter. I've been offering this advice a lot lately, but here it goes again: Check your spam folder!

Spending hours at a time on the phone, and having to tell the same story over and over, wasn't a productive use of your time. I list Comcast's executive contacts on my website. A brief, polite email to one of them might have fixed this problem quickly. I also have a few proven strategies for fixing a problem with a company like Comcast.

I can't believe a company would confirm one rate and then downgrade you. Either they misrepresented a few facts or you misunderstood what they said.

And what's with this two-year contract you're now locked into? Even if the representative you spoke with the first time was crystal-clear, and even if the recordings showed that you were wrong, Comcast should still consider letting you out of a contract you never intended to enter into.

But I guess we'll never know, will we? Until companies are required to share their call center conversations with customers -- which, by the way, would be a great idea for a federal law -- it will continue to be our word against a company's in these disputes. And you know who wins those, don't you?

Well, not in this case. I contacted Comcast and it agreed to honor the original price for your package.

After you've left a comment here, let's continue the discussion on my consumer advocacy site or on Twitter, Facebook and Google. I also have a newsletter and you'll definitely want to order my new, amazingly helpful and subversive book called How to Be the World's Smartest Traveler (and Save Time, Money, and Hassle). Photo: Shutterstock.

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The Third Industrial Revolution, Like Moore's Law, Is a Guide to the Future

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As an informed reader of The WorldPost, if you viewed Jeremy Rifkin's articles on the "Third Industrial Revolution," you may have read seriously and given some thought to the premises and projections for a few moments. You may have just skimmed. You may have thought, "Interesting, but just another projection of the future that's jamming the Internet and talk television." Or, "So what, another prophet is reading the tea leaves to predict the future."

Whatever your initial thoughts, you then got on with your life, worrying about the kids, planning your day, going to work, taking care of all manner of today things. If you run a business, you went on worrying about cash flow, keeping customers happy and employees engaged and on track -- and if there was time, planning prudently to invest and build for the future. If you are in government, you were swamped with meetings and generally trying to get things done through the myriad of mazes that is government bureaucracy.

So, the question is, the Third Industrial Revolution ... so what!?

The "so what" of it is that this is only the third time in human history when there has been a confluence of radically more capable technologies in energy, propulsion and communications, enabling not only new, but revolutionary new forms of human endeavor, new products serving peoples' needs and desires, new businesses and new social models. When enabling fundamentals such as the five pillars of the Third Industrial Revolution converge, ideas spawn and connect. People experiment. New ideas breed even newer and better ideas. Things reorganize. The world changes.

The last time such a major confluence of enablers happened is called the Industrial Revolution in textbooks. But, in truth, it was one of only two such events in the history of mankind. Each changed human history fundamentally and irreversibly.

The initial result of this last event is that a small island off the coast of Europe transformed itself into the British Empire, a global colossus that turned much of the world into suppliers of raw materials needed to feed the massive industrial engine of the Empire. English became a necessary form of communication, and the framework of today's global education structure was created to supply capable workers to keep the global enterprise running efficiently. We are all today now living in the evolved form of that revolution.

industrial revolution

Smoke streams from the chimneys of a coal-fired power station in Germany. (AP Photo/Martin Meissner, File)




The "so what" message, then, is that there are massive winners and losers in this process. Nations rose. Nations fell. Economies prospered. Economies went bankrupt. Businesses were created. Businesses failed. Workers thrived. Workers were displaced. Fortunes were made. Fortunes were lost. And the Luddite movement, which protested, sabotaged looms and gears and set fires in factories, was squashed by the inevitability of the creative construct. Stop it in one place and it springs up somewhere else in a new and more capable form. Such is the power of the fundamental, enabling, synergistic ideas, technologies, products, businesses and social constructs that the world was forever changed.

I think we would all agree that it's been for the better, even though there are undeniable and serious problems and externalities that need our most urgent attention. Yet, I suspect that most of us would rather stay in this time and place than go back to a past time of incredible scarcity and shorter lifespans.

In that historical context, the Third Industrial Revolution concept and understandings are then potentially vitally important.

The synergistic effect of Rifkin's five pillars and the multiplicative power of their combined capabilities and virtues enables solutions to the most pressing deficiencies of the current world, which is based on the Second Industrial Revolution, like pollution, climate change and global distribution of wealth. The Third Industrial Revolution is a natural and healthy way to address these critical problems without needing to resort to artificial mandates and penalties-based approaches, which, no matter how carefully conceived, always bring manifold and often serious unintended consequences.

It is far better and more efficient to work to enable the Third Industrial Revolution, which is eventually and inevitably going to happen anyway.

As Les Shephard of the University of Texas, San Antonio wrote in a recent email to me, "It seems Rifkin's message has become a beacon for many in the developed world and a source of hope for those from emerging nations."


'Rifkin's message has become a beacon for many in the developed world and a source of hope for those from emerging nations.'


If this is true, then how should we think about the Third Industrial Revolution? What is it really?

A good analogy for the Third Industrial Revolution is to think of it as an all-encompassing "Moore's Law" for energy, power, communications and major social constructs. "Moore's Law" is a well-known projection by Gordon Moore of Intel that described the future frenetic progress of integrated circuits, their size, capability and cost. It is based on a fundamental understanding that the path to those things would be determined by continued reductions in the wavelength of light used in the photolithographic processes and the normal learning processes from experience and volume manufacturing, aided by inevitable human creativity and ingenuity. Smaller feature sizes. Smaller devices. Chips with millions of devices. Faster computers. Faster data rates. Massive memories.

Moore's Law is at once a vision of the future -- millions of devices on a chip, higher speed, more capability -- as well as an important guideline on the path to that end. The critical piece of learning from this analogy, however, is that those that understood and consistently acted on the many implications of this seemingly simple statement have prospered. They grasped the opportunity. Like Intel, Microsoft, Apple, Amazon, Google, Uber, Kahn Academy, Alibaba and so many others. Computers are everywhere.

Bandwidth, powerful software, Internet, communications, personal power, the "Internet of Things." Those that missed or did not think through the broader implications failed. Here are a few examples: RCA, the then dominant global electronics giant, which made modern integrated circuits for the government, chose, for internal reasons, to wait until it was too late to catch the semiconductor pioneers. RCA is now, at best, a second-rate brand name only. Then there's Kodak, with an enabling tech base, big money at its disposal and formidable patent portfolio, which has basically gone away, dissolved by choosing to make its profits and invest in film for far too long. ("Mama, Moore's Law done took your Kodachrome away.") And IBM, the globally dominant computer company, which invented the basic architecture of the modern personal computer, euphemistically known as "Wintel," chose not to build on the opportunity, instead focusing on defending its mainframe computer business. That choice, in turn, opened the door for Intel and Microsoft to become the dominant enterprises they have become. Other examples abound.

internet of things

Android smartwatches on display in San Francisco, California. (David Paul Morris/Bloomberg via Getty Images)




So, is the Third Industrial Revolution really a Moore's Law?

Those of us who have been involved with helping create some of the technologies, products and businesses embodied in Rifkin's five pillars think it is. And, by working with and applying its synthesis deeply and in detail, we become convinced it is. The Third Industrial Revolution is based solidly on observations of what is and what is now emerging. For example, solar cells are following their own Moore's Law trajectory. They are now at parity with and soon will be cheaper than conventional power generation. It's happening globally today. China installed almost as much solar capacity in 2014 than is currently in place in the total U.S.

For my part, in the automotive industry, antilock brakes led to stability control, and electric power steering and advanced sensors led to "active safety" and automatic parking. Internet connectivity will soon enable driverless cars, which inevitably will be connected with Uber-type business constructs.

When our General Motors team created EV1, we knew from basic physics that an electric drive was a better way to propel vehicles. The protests and movies when EV1 was shut down poignantly proved its popularity. Next generation, on-board electric power and energy-storage systems that we and others had under development at that time are now entering the marketplace. Today, those lithium batteries and hydrogen fuel cells are powering electric cars being introduced by numerous automotive companies. During the run up to the Frankfurt Motor Show, BMW, Mercedes, Audi, Porsche and Jaguar Land Rover announced or showed new electric vehicles and/or vehicle architectures that enable several electric propulsion variations all from the same modular architecture.

China announced a 50 billion yuan ($7.85 billion) development this year for electric and highly electrified cars. Additionally, China's production of such vehicles is expanding rapidly, threatening to surpass the United States. Meanwhile, Toyota announced a new plug-in hybrid Prius with 30 miles of pure electric range, in addition to its revolutionary Mirai fuel cell automobile.

ev1

Red Saturn EV1, parked at a gas station. (John B. Carnett/Bonnier Corp. via Getty Images)




The electrification of the automobile is in full swing, including Formula 1 race cars being hybridized, not only because of mandates, but because the products are better, more responsive, more efficient, quieter and, like Teslas, just plain more fun.

Some EV's are being fueled by solar today. More will be tomorrow as more solar is installed.

Without a doubt, renewable wind and solar energy will create electricity and electrolyze water to form the electricity-hydrogen complimentary energy carrier set, which will fuel our vehicles and allow us to store our renewable energy. It is happening today. And, with something on the order of 100 KW of power electronics, energy storage and power capability in every car, how long before cars that are parked over 90 percent of the time will be plugged into and become part of a new Web-enabled distributed energy network and energy-price arbitrage network?

So, relative to the Third Industrial Revolution construct, it delineates both an end point and guidelines to the future, based on today's observed realities. It is the foundation on which the next phase of our collective human future will be built. How quickly and well that future is built matters to our kids and grandkids and those of future generations unborn.


How quickly and well this future is built matters to our kids and grandkids and those of future generations unborn.


There is little doubt that it will happen. It is happening today. It is built on the ongoing results of ideas turned into products and businesses by the sustained effort of millions of our fellow humans worldwide, combined with the investment of billions of dollars.

But, we must recognize that the next stage of the rollout will not be smooth or easy. It will be messy and confusingly people-centric, with our today-focused pressures and preoccupations, prejudices, fears and the all too human foibles.

Make no mistake. There will be winners. There will be losers. Nations will prosper. Nations will stumble. Companies will arise. Companies will disappear. People who develop the requisite skills through luck or educational opportunity or personal drive will prosper. Those without will struggle.

Looking back on the last industrial revolution or the recent computer/semiconductor/software/Internet revolution, it all appears deterministic in hindsight. Clearly this was all enabled and foretold, and only a fool would have missed it, at least as books and magazines present it.

But, in fact, it was generally chaotic. It was created by those with an idea and passion here, a risk taken there, a decision taken to commit to, protect and grow the disruptor in spite of the ever-present inertia and bureaucratic obstacles, emotional objections and protection of what currently is. The Internet of Things was created by people who internalized the basic understandings of what was happening through Moore's Law and acted on it. Opportunities were missed by those who didn't see the storyline, chose to ignore the all-too-clear message, chose the path of obstructionism, or were not, owing to various circumstances, able to participate.

So, with that in mind, we are presenting this conversation on the Third Industrial Revolution for your consideration in the hopes that as a Moore's Law-like guideline, it will aid you personally, your family, your organization, your nation, your region and, as a result, mankind in general, to understand, align activities, seize opportunities and together, piece by piece, create a far better, more prosperous, sustainable, healthy and more equitable society and future for all of us.

As Sheikh Zaki Yamani, a Saudi oil minister for more than two decades, once said, "The stone age didn't end for lack of stone."

And, as Louis Pasteur said, "Chance favors the prepared mind."

The Third Industrial Revolution is now upon us. What we make of it will be our legacy.

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7 Secrets to Speaking With Confidence

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Is there a shortcut to becoming a confident speaker?

Oh yes!

I sat down with voice coach, Caroline Goyder. Her TEDx talk, The surprising secret to speaking with confidence has over half a million views.

To become more confident in public speaking, apply these seven secrets from Caroline:

1. Prepare for the best and the worst
Both Caroline and I were opening speakers at TEDx events. The audience clearly needed one more cup of coffee. We didn't take it personally. Instead, we interacted with the audience. Caroline said, "Put your hand up if you know where your diaphragm is." This activity won people's attention.

To own the stage, learn how to deal with good and bad responses. If people are engaging, say "You're clearly engaged in that one." If people are tired, say "I can see you need more energy."

2. Know when to close your mouth
Most speakers don't fully breathe in. Close your mouth so you remember to inhale. You'll feel more relaxed and have more time to think about what to say.

3. Smell a lovely smell
When we are nervous about public speaking, we hold our breath. Imagine yourself in a beautiful garden surrounded by lovely flowers. Take a relaxed breath and feel more confident.

4. Sing your favourite song
Singing warms up your voice and boosts your energy. It doesn't matter what songs you sing. Have fun. Just make sure you sing before coming to the speaking venue.

5. Talk to your audience as friends
In my TEDx talk How to speak with confidence, I share the importance of visualizing the audience as your friends. Don't give a big speech. Have a conversation.

6. Look your best
Confident speakers don't just sound great; they look great. Caroline had her hair and makeup properly done. I put on my best suit and wore a cool pocket square.

Wear your best clothes and look smart.

7. Practice with feedback
Practice doesn't make perfect; practice with feedback makes great improvement.

Caroline got coaching six weeks before her TEDx talk. She did two rehearsals at the Academy of Dramatic Art. She did TEDx rehearsals and got feedback from other speakers.

I practiced my talk at Toastmasters and got useful feedback from live audiences. With quality feedback, we delivered our best TEDx talks.

Use these seven speaking secrets so you will speak with confidence.

If you would like a free eBook on How To Get on TEDx Talks, click here.

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First Steps for Hiring High-Quality Creative Freelancers (Without Breaking the Bank)

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2015-11-05-1446753588-1511489-AntonioCalabrese.pngAntonio Calabrese is the Founder at boonle.com. Follow him on Twitter @ACalabrese83

Why outsource?

Well, just as you wouldn't attempt to perform root canal surgery on yourself, you shouldn't attempt to tackle certain specialist areas in your own business. Sometimes you're simply much better off calling in the professionals - particularly with creative tasks such as graphic design (logos, business cards, flyers, and more), web design and development and writing blog articles.

Relying on expert assistance saves you both time and trouble straight out of the gate. Rather than flailing around looking for solutions, an external expert is able to get right down to business and start delivering results. Budget restraints will be a factor for many nonprofits and small businesses, but it doesn't need to be a concern. In my time as founder of Boonle, a platform for connecting people seeking digital services with freelancers, I've learned some simple steps for hiring high-quality creative freelancers without breaking the bank.

Define Your Tasks

It's important to define your needs before attempting to engage a freelancer. Getting the scope of work nailed down early will form the core of your eventual contract and make it substantially easier to source high-quality work at a reasonable price.

You have to analyze what you need in terms of inputs (both yours and the freelancer's) and outputs. For example, if you want blog content you should specify the topic area, writing style, number of words, SEO expectations, deadline, and so on. The more tightly defined the core set of tasks are at this stage, the easier the rest will be.

Set Your Personal Requirements

With the required tasks defined, think through your personal requirements carefully. For example, is it important to you that the freelancer is local or even in the same timezone? Will face-to-face meetings be necessary?

Many of the most affordable freelancers may well be in a different country, many hours ahead or behind your timezone. They may not have a perfect command of the English language. Depending on your personal requirements, these factors may or may not be deal-breakers. Establish what you're comfortable with early on.

Price Your Project

Freelance rates vary wildly. Experience and expertise are obvious considerations, but geographical location can also play a big role. You'll often be able to source extremely high-quality work from locations where costs of living are lower. Identify your maximum budget early and work backward from there. You want to arrive at a final project price that leaves some money in the bank to handle last-minute alterations or additional project phases, rather than end up bumping up against the edges of what is possible from the outset.

Different freelancers will also have different expectations in terms of payment methods and stages. Many will want a lump sum for a contract, some will want part-payment in advance, and others will be happy with an hourly rate. Make your preferred payment terms crystal clear from the beginning.

Create a Proposal

The traditional approach to the next step is to put this information (project scope, pricing and your requirements) into a formal proposal for freelance work with an attractive heading that's likely to drive responses. If you're not able to offer much money-wise, you'll have to offer something else. A freelancer who will work for little or nothing may well expect recognition of some sort: a testimonial or some other form of affirmation. If you can't pay much, you can be generous in other ways. Make the benefits of the project clear in your proposal.

Nonprofits may be able to attract freelancers with values that match their own for less money than they would normally charge. In your proposal, introduce your company, be very specific about what you want, and offer to answer questions in case anything is unclear.

Narrow Down Your List

If your budget is limited, you'll have to be creative. Freelancers who are just starting out may be prepared to be flexible if they can take a project on as a portfolio piece or a testimonial source.

On our platform, freelancers work their way up through different levels, each representing an increasing number of completed projects, quality of work and high average payment amounts. This method allows clients to choose whether they want to work with someone new to freelancing, whose expectations may well be modest, or opt for the security of a freelancer that has a number of similar projects under their belt.

Hiring high-quality creative freelancers is a process, but it's more than worth it. A reliable creative freelancer can help you scale work effectively and free up your time to concentrate on core tasks.

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10 Ways to Reduce Abandoned Shopping Carts on Your E-Commerce Website

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2015-11-05-1446752130-8968205-KiyanBarelli.pngKiyan Barelli is the co-founder of Swiss Commerce, a full-service mobile and web development and marketing agency based in New York. Since the agency launched in 1998, he has worked closely with clients and partners, transforming their businesses through progressive technology and marketing advances. Kiyan and his team have worked with startups and prominent companies including CBRE and American Airlines, to name a few.

Abandoned e-commerce shopping carts indicate lost customers and lost revenue. As a business owner, you're never quite sure what interrupted the customers or what caused them to change their minds, and that can be quite frustrating to say the least. However, there are some ways to increase the odds of customers completing their purchases.

Here are 10 key ways to reduce abandoned shopping carts in your online business that I've found effective during my time as partner and co-founder at my creative agency, Swiss Commerce:

1. Make it As Easy As Possible

When it comes to e-commerce shopping, the easier the process, the more likely there will be a sale. Don't make your customers jump through hoops or have to navigate a complex interface. Online retailers like Amazon are successful in large part due to their fast, intuitive and simple checkout process. Learn from your industry leaders and create an online checkout process that's as smooth and efficient as possible. Make it easy for customers to remove items, edit quantities and save their cart for later. If possible, streamline the checkout process to just three steps.

2. Do Not Require Registration

Some companies require account registration before a purchase can be completed. While this does allow the person to be marketed to later, some studies have shown that over half of all shoppers will abandon a cart if the business tries to force them to register for the site. Remember that a one-time sale is better than the loss of a sale. The risk of losing a large percentage of your customers is not worth creating a marketing list that may or may not be effective down the road.

3. Accept As Many Payment Forms as Possible

If a customer's preferred method of payment is not available to them, they are highly likely to abandon the cart. To increase the odds of each customer completing the checkout process, include as many payment options as possible, including alternatives like Amazon Pay, Google Checkout and PayPal.

4. Save Shopping Cart Contents  

Many customers abandon their cart with the full intention of returning later and completing the process. If they return to an empty cart and must begin the process all over again, searching among hundreds or thousands of products, they may become frustrated and decide to abandon the purchase. Because of this, you should configure your cart to save its contents so that returning customers are more likely to complete their purchase.

5. Automated Emails

If the user doesn't return to your site within a set amount of time (perhaps 24 hours), an automated email can follow up. Create a built-in automated email message that sends a targeted message reminding them about their cart along with a link to it. If more time elapses, consider sending additional automated emails that offer sales, discounts or other motivations to purchase the contents of their cart.

6. Create Trust with Security Icons and Logos

Publicize your affiliations with trustworthy payment companies, security measures and guarantees prominently on every page of the shopping cart and checkout process. Assurances of a safe and secure shopping process is a cornerstone of trust and increases the odds that they will buy from you.

7. Show Product Availability

Letting customers know their desired items are in stock, when the estimated arrival date of the product will be if they order today, or that the item will be shipped within 24 hours will all compel them to move forward with the shopping and buying process. Few things frustrate buyers more than out-of-stock items, so letting them know this information up front can help to ensure a satisfying and transparent shopping experience.

8. Show Shipping Costs As Early As Possible

Some e-commerce stores keep final shipping costs somewhat of a mystery until the very end of the process. In many cases, they require customers to enter their full shipping address in order to finally see shipping costs and other options. Offering a fixed shipping rate, providing an estimate early on or allowing the customer to enter their zip code for immediate shipping information are just some ways to alleviate this variable. Ideally, the cart should show the estimate the moment the customer adds the item to their cart.

9. Offer Free Shipping

Instead of managing a variety of shipping variables as discussed in tip No. 8, simplify things by offering free shipping for all items. Customers love this option, and a number of your competitors are probably offering it already.

10. Test Daily

An alarming number of e-commerce sales are lost due to technical issues encountered by customers on websites. It cannot be emphasized too strongly that shopping carts and e-commerce processes should be tested, tested and tested again to ensure viability. While some customers are willing to contact customer service, others will get frustrated, give up and shop somewhere else. Why take the risk? Test your site thoroughly to ensure that no user gets frustrated and leaves the site for a smoother, easier experience.

Abandoned shopping carts equal lost customers and lost profits. Use these 10 tips to help increase the odds that shoppers will complete the checkout process on your site.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Millennials Care About Giving Back: Here's Why Your Company Should Care Too

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2015-11-05-1446752324-6281793-VladMoldavskiy.pngVlad Moldavskiy is Partner and Chief Growth Officer at Mabbly, LLC.

Corporate social responsibility is more than a company's marketing strategy -- it's quickly becoming a way to retain millennial employees as well. Despite having a reputation for being arrogant and lazy, millennials are in actuality highly philanthropic. Younger workers want more than just a paycheck from their employer; they also want to feel like they're making an impact on the community.

According to the recent Millennial Impact Report, over 30 million millennials are employed and 84 percent of these employees made a charitable donation last year. That's on top of the 78 percent of millennials who made a charitable donation on their own without going through an employer. It's hard to dispute the millennial passion for giving back: when compared to managers, millennials value meaningful work over fat paychecks. Business Insider reports that while half of surveyed managers believe money is important to millennials, only 27 percent of actual millennials feel the same way.

For companies already committed to social responsibility, this is good news. Loyalty to a brand or employer extends beyond the services and products a business provides; employees want to feel good about working for a company that cares about supporting socially conscious and international organizations. Take Google, for example. For the past four years, Google has topped the Global CSR RepTrak rankings because of its commitment to good causes and positive influence on society and environmental responsibility. Google's reputation as one of the top 100 places to work is bolstered by their reputation as one of the premier socially conscious organizations; it's no wonder why 20 percent of millennials say they want to work at Google.

I work in an office full of millennials, where corporate social responsibility is beginning to make its presence known. One organization my coworkers at Mabbly and I recently collaborated with is Cuisine for Cancer, a nonprofit fundraiser hosted by Stephen Lee of ChariPick.org and Jonny Imerman of Imerman Angels. Encouraging my team to help out was easy: all of us were sold on the idea of having fun while giving back at the same time, so we jumped right into building Cuisine for Cancer's website. Roughly five of us volunteered at the successful event and, in addition to the internal warm and fuzzy feelings we harbored, the recognition we received from the organizers made us feel that we had truly made an impact on the community. That feeling of being able to "make an impact every day" is what Lee hopes to instill in young people via the ChariPick app and events like Cuisine for Cancer. It's certainly a feeling that motivates me to continue to give back.

The opportunity to partner with large fundraising events doesn't always present itself, but millennials can still give back every day in little ways. Here are four ways companies can encourage corporate philanthropy amongst their employees while appealing to the millennial demographic based on data from the Millennial Impact Report:

  1. Turn philanthropy into a competition. Millennials view games and incentives as motivators to get the job done. Forty-three percent of millennials say they are more likely to donate if a competitive element was involved and 24 percent of managers donated because they took part in a company-wide competition.

  2. Offer company-matched donations. Employees feel encouraged to give back if their donations are matched by their employers. Sixty-nine percent of millennials said they were more likely to donate if their company offered to match their donation. Matching gifts motivates both managers and employees, all while building a company's charitable reputation.

  3. Utilize digital giving platforms. One of the biggest takeaways from this report is understanding where and how millennials choose to give back. Last year 30 percent of millennials gave back through an online giving platform and 28 percent donated a check or cash online. Merging a digital platform, like ChariPick, with a business would make it easy to encourage employees to donate a portion of their paycheck to charity.

  4. Encourage direct peer-to-peer influence. The people we work with can influence our philanthropic choices. When millennials were asked to donate by their peers, roughly 46 percent of millennial employers complied. Interestingly, when supervisors and CEOs asked their young employees to donate, less than 30 percent gave back, suggesting that millennials are more likely to comply with a request from co-workers than a higher-ranking executive.


With millennials projected to make up 50 percent of the workforce by 2020, there is value in exploiting their passions. Companies need to think beyond a 401(k) plan and fancy company perks to attract and keep millennials engaged as employees. As we fast approach 2020, companies will need to focus on strengthening their CSR strategies when recruiting new millennial employees.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.












How Smart Entrepreneurs Prepare for Business Travel

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Running a business often requires running around the country (or even the world) in order to meet with investors, connect with clients, and build a support network. If you're traveling regularly for work, it's worth taking the time to develop a pre-travel routine that ensures your business continues to run smoothly in your absence, keeps you functioning at your best, and makes the trip as efficient as possible. Here's how to get started.

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1. Invest in the right luggage

It's hardly a sexy topic, but the right luggage selection can make a big difference for any business trip. Ideally, choose light-weight luggage--it's more portable (as anyone who's ever tried to lift a hard-cased suitcase into an overhead bin can testify), better for your back, and will help you avoid excess baggage fees. Also be sure to evaluate the durability of a piece of luggage so you don't have to deal with broken straps or replacing a suitcase when your mind should be on business.

2. Make a plan for staying healthy

By its nature, travel disrupts our regular routines, but try not to let it get in the way of exercising and eating healthy. A healthy diet promotes productivity and keeps your body and mind sharp. (Eating well will also help you maintain any weight loss goals while traveling). Working out has been shown to increase productivity, help the brain store and categorize new information, and promote mental health--all of which is essential for staying on top of your game. From packing healthy snacks to researching restaurant options ahead of time and staying in hotels with on-site fitness centers, a little bit of legwork up front will help ensure that you stay healthy during the trip.

3. Detail a productive itinerary

A clear-cut itinerary will take the guesswork out of travel so you can keep your head on business instead of wandering the streets searching for a seemingly invisible hotel. But don't stop at printing boarding passes, hotel booking confirmations, and directions--when traveling for business, an itinerary should also include your goals and priorities for the trip as well as the details for confirmed appointments with potential clients or business associates (And make sure to schedule enough time between meetings to account for potential delays).

4. Empower employees

Even when there are no travel plans in sight, it's important to properly delegate tasks and make sure that employees aren't too dependent on your presence in the office. This will help ensure that things continue running smoothly if and whenever you do travel. When it comes time to plan a trip, be sure to communicate clearly with employees about who's in charge of what in your absence. Also set clear expectations around how often and by what medium (phone, email, etc.) you'll be reachable during the trip. Be sure to designate emergency contacts should something go seriously wrong while you're out touch. And remember to bring along the right electronic accouterments so you're able to stay connected--think chargers, plug adapters, wireless hotspots, and the like.

5. Secure your business

Prior to leaving town, do a security sweep of your business and consider investing in security systems if you don't already (This is particularly important if you're a sole proprietor or if no one else will be present in the office during your absence). Also be sure to leave behind any confidential documents that aren't essential for your trip, back up your computer so documents aren't lost in the event of computer failure, and read up on how to keep your digital data secure while traveling.

5. Kill lots of birds with one stone

Make the most of business travel by combining purposes for the trip. If you're attending a conference, can you also meet with a client for some one-on-one consulting (or a group workshop) or have coffee with a business associate or potential mentor? Can you take advantage of free publicity options for your company by pitching radio stations or local television networks with newsworthy content that's relevant to your business? By squeezing as many networking and PR opportunities out of each trip as you can, you'll both save money on travel expenses and help get the word out about your company.

Preparing for business travel in smart ways won't save you from long security lines or delayed flights. But it will maximize your chances of having a smooth and successful trip--and keeping your head in the game.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











What It Takes to 'Walk the Talk'

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A headline in the international news last week bodes well for more leaders moving toward "walking the talk" when it comes to reinforcing a 21st-century model of Integrated Leadership. Canada's new Prime Minister Justin Trudeau appointed a gender-balanced cabinet of 15 women and 15 men, with his stated rationale simply being, "Because it's 2015."

That's a great reason, because as discussed in my latest book Make Room for Her, 20th-century leadership models will no longer effectively solve 21st-century problems. In SHAMBAUGH's leadership development and executive coaching practice, we see many organizations that have achieved measurable success, yet suddenly find themselves falling behind their competition. When I take a closer look to determine the reason for this shift, I consistently find that the leaders of these companies continue to rely on a leadership approach that worked for them in the past, but clearly no longer is working.

While many of the current leadership models aren't necessarily "broken," the fact is that what helped organizations build success in the past won't do so in the future. The world has changed drastically from just a decade ago, and the business environment now presents a completely different playing field.

This is why we need a different leadership model -- one that gives organizations a better chance of not only surviving, but actually thriving for years to come. I call this model Integrated Leadership. The premise of the model is that the successful companies of the future won't be led primarily by one gender or the other, but by balanced teams of men and women working together synergistically, leveraging the broad spectrum of human intelligence. Tomorrow's competitive advantage is simply an intentionally gender-balanced Integrated Leadership team.

As I reviewed the list of new cabinet members that Trudeau swore in, including Chystia Freeland as the new Minister of International Trade, I felt a surge of hope. Will the PM's actions set the tone for others -- whether in government, corporations, or institutions -- to follow along the same path to Integrated Leadership?

You can start now in your own organization to build on Trudeau's example. When creating your leadership team, work toward bringing in new leaders who possess a diversity of perspectives, styles, and traits that represent both left-brain and right-brain thinking. By doing so, you'll be helping to move the needle toward the development of more high-performing organizations that get lasting results.

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5 Ways to Cultivate a Strategic Partner

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By: Jennifer Robinson

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Image Sourse: ThinkStock



It is important to your success as a business owner to network, but it is equally important to "find your tribe." That tribe should include several referral sources or strategic partners. These partners will be businesses that are complimentary to your own and will move in the same circles as you.

Once these relationships are formed, you need to grow and build them just as you would any other relationship in your network. Here are 5 tips to build your strategic partner relationships:

1. Cultivate your partners more than your customers/clients. The people you refer business to are more likely to return the favor. They are also individuals that understand how to return the favor best. Additionally, they are ultimately better salespeople than your clients and spend more time in contact with your target market.

2. Don't forget to treat your partners like friends. People do business with those they like and trust. Meet with your partners quarterly and make sure at least 1-2 of those meetings are not business focused. Try to attend the important life events of your partners. Other ideas to stay in touch between these meetings: forward an article relevant to their industry or invite them to an event. And look for ways to help each other such as trading spots in each other's newsletters or blogs.

3. Become a better Connector. Make a point of doing virtual introductions between your referral partners and other professionals. Being of value is always a great way to build a relationship and stay top of mind. Make sure you calendar a time to follow up to see how the introduction went.

4. Ask better questions. Make sure you are listening and asking questions most of the time. A lot of us know this as the 80/20 rule. Listen for the pain points your partners are challenged by and look for ways you can help solve them. This is true outside of business needs as well. Maybe your strategic partner is having issues with a poor accountant or an unreliable sitter. See what referrals you can make to assist them with any of their needs.

5. Don't keep score. Give, but expect nothing in return. Look for ways to give and it will come back to you. Never approach networking with the mindset that you provided a referral and the favor has yet to be returned. It is a long game. What is important is whether the relationship is mutually beneficial over time.

Bonus tip: When you hold a client appreciation event, invite your strategic partners as well. They will appreciate both the recognition and the opportunity to network that you provided them with by having them attend the event.

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Jennifer Lynn Robinson is the CEO of Purposeful Networking. She conducts keynotes, workshops and seminars assisting companies, non-profits, groups and conferences to help ensure your networking is working for you. You can connect with her at @AreYouNetworked on Twitter or Instagram or at purposefulnetworking.com.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











These 6 Wardrobe Faux Pas Are Holding You Back (Advice From a Hiring Manager)

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Co-authored by Kristen Crees, staff writer at Avelist

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Dressing for success has so many different meanings to different people that the ability to dress well seems to have become a lost art. So how do we actually need to dress for interviews and the workforce? As an experienced hiring manager, I saw every conceivable outfit walk through my door, and there are a few lines that should not be crossed:

1. Wearing revealing clothing. I've got a bit of punk rock and goth mixed with my personality, and I love a corset shirt, cut-off skirt, and ripped leggings as much as the next rocker, but this is not OK in an office! According to a survey given by the Society of Human Resources Managers (SHRM),dressing too provocatively is the biggest problem for hiring managers interviewing. While 28% of hiring managers said it posed a problem, a whopping 67% said it was a deal breaker. 67%! That's a scary stat, to think that two-thirds of employers will nix you despite your qualifications because they deem your clothing too revealing.

The solution: I used to tell employees that they needed to change their idea of "nice clothes." "Nice clothes" is too broad of a spectrum. You wear nice clothing to church, to a party, to a club, on a date, to the red carpet. None of these scenarios make it to the workplace. That adorable sundress you wore when your grandma guilted the family into an Easter service and brunch... not OK. Look at the straps, look at the front cut, and look at the length. That nice dark wash jean and that cute tank from that party? While the jeans may cut it for a casual workplace environment, the shirt never will. Neither is good for an interview.

2. Club wear at an interview. (Sorry, I need some deep, healing breaths before I start on this one.) I am a big fan of body positivity, and if you got it flaunt it, but not in a professional setting. Bodycon dresses, short shirts and skirts, super high heels, giant dangly earrings, more makeup than a stage performer, tube tops, super low fronts and backs do not work. I've seen it all and much more. Your goal is to come across as focused and professional, not just hot.

The solution: In my experience, people hate being asked to tone down their wardrobe, seeing it as an attempt to strip them of their sexiness, personality, or even of their femininity. That isn't how it has to be. No one is saying you have to dress in your mom's hand-me-downs of '80's suits and twin sets. You can still showcase your unique personality through your clothes in a beautiful and classy way. For example, keep the skirts to a decent length, no shorter than the lower thigh. If you love your shape, show it off with high-waisted, knee-length pencil skirt. Love your toned calves? You can still wear heels, maybe just go for the three inchers and leave the club height at home. Plus, you can spice up a demure style with a rockin' shoe in a fun color or texture, or both. Shirts and pants should fit. Fit meaning they lay on your body and not squeeze it into submission. No skin tight clothing, please. Neutrals are your friend in dressing for work, but that doesn't mean you can't add pops of color. Accessories are great for showcasing your personality too, just don't pile on every piece of jewelry you own. Even your nails can express your personality. Your hands don't have to be polish free and short-nailed. You can have long painted nails, just don't go too crazy with designs and nails as long as your fingers themselves.

3. Dressing too casually. If your preference is pants (like me) there are still risks at play. Dressing too casually is almost as detrimental as dressing too provocatively. That same SHRM poll found that 68% of employers found dressing too casually to be a problem and 27% stated it to be a deal breaker too. I'm going to throw this out in no uncertain terms for you: DO NOT WEAR JEANS, T-SHIRTS, OR TENNIS SHOES TO AN INTERVIEW. EVER. These things should never, ever be considered a part of your wardrobe for work. I have never hired anyone wearing jeans, and that was a job to sell knives designed for college students. I don't care how nice your Jordans are or that they are your "good luck jeans," don't wear them to an interview. You probably shouldn't wear them to the office either.

4. Be clean. Arriving dirty from mudding or working out is not how you want to present yourself. Basic hygiene is a must, think about the locker room after a hard gym day. A hiring manager wouldn't want to to shake hands with, let alone hire someone who couldn't even bother to clean up for a prospective job.

The solution: Hygiene comes down to what your momma taught you when you were a kid. Take a shower and scrub until you smell good. Brush your teeth and hair. These are truly simple things. The complications come with timing, but you have to distinguish your priority (hint: it should be the interview) and make sure that comes first. It you have an interview at 9:00 a.m. but you normally work out until 8:30 a.m., don't just run straight from the gym to the interview. That barely gives you enough time to travel to be there on time -- meaning early. Sacrifice the gym that morning. Make sure that you focus on your interview, on having enough time to at least be hygienic. Body odor, sweat stains, bad breath, etc. are all major problems that are easy to fix.

5. Piercings, tattoos, and alternative hairstyles. Most employers have become much more open to piercings, tattoos, and alternative hair colors and styles, keep in mind that they should be tamed before an interview. The hiring manager might be from a different generation where these things were considered taboo. I'm not saying don't get that sleeve tattoo you've been wanting, but maybe think about wearing long sleeves to interviews.

The solution: Personally, I have quite a few tattoos but I make sure almost all of them are covered for work. Even the one behind my ear can have my hair let down and hide if necessary. If you have piercings, most shops have clear studs that you can put in the pierced holes to make sure they don't close up but keep from being a distraction to your interviewer. Once you get the job, you can read the company policies on tattoos and piercings to maybe get some of your baubles back. A conservative hairstyle can be difficult if you have a head full of dreads or purple streaks in your hair, but it can still be done. Trust me, I've done that dance. Dreads and other styles like it can be pulled back into a bun or ponytail. A low bun is great for encasing those streaks and projecting professionalism. Make sure your face is featured, not covered. Pin long bangs back so your face is on full display and not half hidden. If your hair is a little on the awesome side, pulling it back lets the interviewer focus on your face and your words.

6. Clearly lacking confidence. There is one last item in your wardrobe that you must never leave home without and it is the one that every single potential employer will notice you don't have: confidence. No matter what job you are going for, how unsure you are, or even how worried about your appearance you may be, march in that lobby like a boss. Hold your head high, smile bright, and they'll know you are serious, ambitious, and able to handle what they throw at you. You can do this, and you can look great while you do it.

You might also like:

14 Classic Staples: Building the Perfect Closet for the Adult You
7 Smart Ways to Dress for Your First Day on the Job
8 Tips for Preparing Your Wardrobe the Day Before an Interview

Want more great advice? Head over to Avelist. Learn from others. Adult together.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











A Matter of Confidence

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When it's my turn in line at Starbucks, I order a decaffeinated latte and without thinking I utter, "sorry." Whether real or perceived, I feel that the barista is judging me for ordering decaf. After all, isn't the point of coffee the caffeine? I could offer support and tell her about my weak stomach lining, how I'd feel the acid splashing for hours, but then I'd run the risk of sounding needy.

Once home from the morning loop of dropping off my three kids at school and humbling myself at Starbucks, I settle in at my computer. As a writer, I have a mountain of work to do: essays to write, a website to update, a barrage of social media sites to post to. Not to mention the next book -- that unruly behemoth of a document that requires the most attention.

The kids are at school. The clock is ticking. Everything else could and should wait.

But my brain is a hamster on a wheel, and with each revolution I am reminded of all the motherly duties I've left undone: Daughter No. 1 needs to get to the orthodontist; Daughter No. 2 needs the dermatologist; Daughter No. 3 needs a new tennis racquet. I scribble down a quick list of 15 items.

I shove the formidable mommy to-do list from my brain, but it's hard to say no to the nurturing, caregiving side of myself, kind of like slamming the door on Girl Scouts selling cookies. My first nature is to take care of my family. But I also want to advance my career. Damn me, wanting to have my cake and eat it, too.

I focus on my writing, managing to edit a good 20 pages of the next novel and am preparing to launch into some new material. But then the laundry buzzes, and because I know Daughter No. 2's soccer uniform is in it (one she'll need for this afternoon), I pop up to empty the load.

While I fold, I click on CNBC. Female newscasters, female analysts, female fund managers. By all accounts, females have succeeded; they have procured the same opportunities as the men. Yahoo CEO Marissa Mayer is so committed to her job, she has declined her right to maternity leave when her twins arrive. The commentators bicker back and forth, debating whether this is a smart move for her career, for her family. A conversation that would never ensue if she were a he.

I deliver the laundry bundles to the doors of my children's rooms. Then I get back to my computer. I'm inspired to write some new pages, but in the back of my mind the to-do list ticks like a metronome. More immediate than the novel deadline is a batch of other commitments: A book review, a magazine essay, a list of my favorite reads for a literary blog.

I'll get to it all, I vow. But first let me write these new pages. I'm two pages in when an alert pops up at the bottom of my screen: Grandma's birthday. I quickly click on my online calendar. I see that we're entering into the birthday season for my family. In the next four months alone there are six birthdays to celebrate, in addition to Thanksgiving and Christmas.

There is too much to do and not enough time. I'll get it done, but how well? A dark cloud of inadequacy hovers over me as the shame seeps in. The constant worry of not measuring up either at home or at work nags at me like a fly buzzing at my ear. As Sheryl Sandberg writes in Lean In, "The stereotype of a working woman is rarely attractive. She's almost always harried and guilt-ridden." I envision a cartoon depiction of me, a frantic woman running in circles like a dog chasing its tail.

I think of the novel I Don't Know How She Does It by Allison Pearson. The female protagonist, Kate, having just flown in from a business trip in the middle of the night, switches roles from high-powered hedge fund manager to at-home mother and attempts to "distress" a store-bought mince pie for her daughter's school in an effort to make it look homemade. Having done this, she then needs to dispose of the evidence -- the store-bought wrapper -- lest her nanny rats her out to the other moms. The pressure of being the perfect mom while at the same time the ladder-climbing working woman bears down on her like the Boeing jet she just flew in on.

Later, I drive up to my kids' school for a parent association meeting. I've "over-volunteered," as I frequently do, chairing multiple committees. With two daughters entering high school next year, I know my time with them is dwindling. I want to be as involved as I can. While another woman speaks, I feel the buzz of my phone. I take a peek. A text from my mother. "Still alive?" it reads. "Haven't heard from you for a while." I add Call Mom to my mental to-do list.

The obligations abound: to my husband, children, and parents. To the workplace, my volunteer activities, and maintaining the home. Sandberg has described my frustration perfectly, the "holy trinity of fear: the fear of being a bad mother/wife/daughter." I don't want to disappoint anyone.

For women, balancing our home life with our work life is only the first step. We also need to strike the just right tone. I want to be heard, but I also want to be liked. Society -- for all that it has allowed in terms of feminism -- still demands that we act appropriately female. No one likes the loud-mouthed woman. Ambitious and aggressive women violate our social norms about how we should act. We expect men to be driven and decisive. We expect women to be sensitive and communal, says Sandberg. And it doesn't take much to be labeled in a derogatory way. Just standing one's ground is often enough.

In her book Quiet: The Power of Introverts in a World that Can't Stop Talking, Susan Cain claims that our society values extroverts, the booming man of action, who talks first and loud, who takes risk, and whose charisma is spell-binding. Our culture used to value the person of introspection, the quiet, prudent, and morally upstanding individual, Cain says, yet now we love the salesman, the Tony Robbins of the business world. This could account for Trump's popularity. Side by side, he out-"charismas" his opponents.

If this is true, and if we as a culture reward the booming, engaging individual, women are in a real fix. In our guts we know our place. We know it's okay for us to want to strive and thrive in the worlds of business, academia, medicine, and any other field. But we also know that our female role requires us to be nice, compassionate, and caring. We can only be so forceful before we cross the line and offend those same people we're trying to impress.

Maybe that's why we apologize our way through the day, even at Starbucks.

In a recent satire by edgy comedian Amy Schumer, a group of professional women innovators have been asked to participate in a panel discussion. What follows is a string of apologies for saying too much, too little, for clearing one's throat, for asking a question, and for being misconstrued as the wrong type of scientist. At one point, one of the panel members (played by Schumer) offers to "run to the store" to get medicine for an ailing audience member -- the ultimate show of female nurturing, even when she's working.

Perhaps the apology is our way of permitting ourselves to lean in. It's the compromise that says we will no longer be silent, relegated to a lesser position, but will preface our opinions with a copious amount of "sorrys" and all the other precursors that beg our listeners to hear us but also to still like us.

"I hope you don't mind my asking..."

"This might be a stupid question...."


We're using "sorry" as a stand-in for "excuse me."

Or maybe not.

Maybe we are just truly sorry. Sorry for being both a mother and having a job. Sorry that we can't be in two places at once.

Feeling sorry just might come with the territory of assuming so many different roles and creating the fraud that's inherent in being one thing to one person and another thing to another. When I'm around a group of moms, I want to be just like them, telling silly stories about what our children said, debating best techniques for homework management, and swapping lunch box ideas. When I'm conducting business, I play a different role with different tones, different vocabulary, and different body language, which hints at living two lives.

Yet women are anything but fraudulent. The honesty with which they scrutinize their own abilities is often to their detriment. In researching for their book, The Confidence Code, Kay and Shipman found that women will only apply for jobs or promotions if they feel they're 100 percent qualified versus men who will take the chance, even if they're woefully underqualified, gauging their abilities at maybe 50 percent of what's needed.

More likely the reason we apologize so much is simply that our confidence doesn't match our competence. For all the strides made -- females earning more college and graduate degrees than males, closing the gap on middle management, and inching our way toward a more equitable pay -- we're still not finding the bold confidence to own our accomplishments.

Discounting our abilities is a female phenomenon. Women are likely to attribute their successes to the help from others, luck, or being in the right place at the right time. Men more easily attribute success internally, stating that a victory was due to his high level of competency.

It seems that we as women, in general, are quite hard on ourselves. We worry about whether we're allocating our time properly, we ruminate to the point of constant worry, and we demand perfection. Perhaps the next rung of feminism we must reach for is owning our accomplishments, without apology.

But for now, it's a crisis of confidence and for that, I'm truly sorry.

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Forget Keystone XL, The Clean Energy Sector Has Jobs

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President Obama had plenty of good reasons for rejecting the Keystone XL tar sands pipeline on Nov. 6, but here's one more reason that made it all the more logical:

We're already creating lots of energy jobs in America: Clean, renewable energy jobs in manufacturing, construction and a myriad other fields.

Nearly 10,000 jobs were announced in clean energy and clean transportation during the third quarter of this year alone, according to Environmental Entrepreneurs (E2's) just-released clean energy jobs report. You can read the full Clean Energy Works for US Q3 report here and see state-by-state jobs data here.

These are good-paying jobs that aren't limited to a pipe snaking through a tiny sliver of environmentally-sensitive land in our nation's heartland.

These are jobs like the 250 new openings announced in Jackson, Miss. in September at the new Seraphim solar panel factory (yes you read that right -- Jackson, Miss.)

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These are jobs like the 100 positions announced with a new wind farm in San Juan County in Utah a few months ago, and the thousands of new jobs expected over the next 10 years that come with the recent announcement of a new SolarCity regional headquarters in Salt Lake City.

And in Texas, that bastion of the oil industry, these are jobs like the 400 positions announced in the third quarter at the Rattlesnake Wind Farm and the Hale Community Wind Project in the western part of the state.

We don't lack real opportunities for clean energy jobs in America. Nor do we lack the potential to lead the world in clean energy growth.

Since E2 started tracking clean energy jobs announcements about three years ago, we've seen about 250,000 new clean energy jobs announced in every state in the country -- jobs making and installing solar and wind equipment in the Midwest; jobs building new electric and hybrid cars in California, Nevada and Detroit; jobs in our major cities managing this growing sector of our economy. (By comparison, the Keystone XL pipeline would have created about 30 post-construction jobs).

What we did lack was the will to shift our thinking about energy in America.

That changed with the Obama Administration's decision to reject Keystone XL, and before that, its decision to cancel offshore drilling lease sales in the Arctic Ocean.

What these decisions say is that no longer must we automatically agree to oil industry projects with little economic payoff and huge environmental risks just because it's the only game in town.

No longer do we have to remain shackled to a single source of energy -- fossil fuels -- when we know there are better sources that come with even more opportunities and less risk to our air, our water and our future.

No longer do we have to doubt the economic value created by clean energy -- because today the proof is in the jobs, the revenues and the results we're seeing in every state in America.

These are the reasons why we didn't need Keystone XL. The Obama Administration's decision to reject the Canadian pipeline only helps us realize them. It marks a major turning point in how we think about energy in the United States that puts us solidly on a new path for the future.

Now that the Keystone XL debate is over, it's time to focus on the real energy opportunity in America: Clean, renewable energy, and the hundreds of thousands of jobs the clean energy industry continues to create every day across our country.


IMAGE: Chinese solar panel maker Seraphim proudly trumpeting its new factory in Mississippi in this image from its website.

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Legal Questions When Creating a Musical Group or Band

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Like it or not, law permeates our society including the arts. Musical groups find themselves surrounded by legal questions. Frequently, default legal decisions were made early-on that are virtually impossible to currently reverse. This comment briefly and incompletely lists a few legal questions that every new musical group or band should consider. It does not address financial or taxation issues. As is well known, the traditional music business model has disappeared. People have become accustomed to free music. What are they willing to pay for? There are dozens of potential revenue streams to consider that are beyond the scope of this comment. Always consult an experienced entertainment law attorney as well as marketing, media, taxation, and financial professionals in specific situations.

This list of legal questions is presented to start your thought process and is not an exclusive list. For convenience, I use the term "band" throughout to refer to any musical group.

A. What has happened before this band was formed?
Are there preexisting management, recording, production, or membership agreements that a band member has? Are they written or oral? These need to be examined and addressed. How do they impact the current situation? Are there potential group names that are already owned?

B. How was this band formed?
Is there an oral, written, or implied agreement? Is there a member who is managing the schedule, signing checks, and making overall decisions? Does one individual control (band leader model) or does there seem to be a partnership? Does a formal business entity, such as a limited liability company (LLC), need to be created? If a partnership is created, it should be written to prevent "selective memory" and to clarify a variety of issues. Individual partners may have personal liability for partnership debts, even if not created by the individual. Are band members considered partners or at-will work-for-hire employees? Is a band member like any other business employee? Do these individuals have any ownership rights in their contributions to the band's success? What contracts does the band have with supporting personnel such as booking agents, producers, drivers, session musicians, videographers, etc.? These arrangements and contracts may become critical in situations involving member expulsion, admittance, and music and video ownership situations. A smile and a handshake agreement may be expensively inadequate in lost time, loss of creative energy, emotional distress, and financial cost. It is crucial to realize that the band is a business venture.

C. Does the band have an attorney, accountant, and insurance agent?
It is easy to think that these professionals are unnecessary; however, just think of the risks associated with driving. A band's CPA needs to be familiar with band accounting and may offer helpful advice concerning the deduction of expenses (for example, clothing and hair styling) and the tax status of band members as partners, employees, or independent contractors. Commercial insurance on band equipment, the bus or van, and overall general entertainment liability insurance may well be worth the expense. Note that ordinary insurance may not cover commercial activities and commercial uses of equipment. What exclusions and deductibles are in the insurance policies? Does the performance involve pyrotechnics or other hazardous activities? Do all performance venues have adequate and up-to-building-code emergency equipment, exits, liability insurance, etc.? If a performance is outside, how are weather related issues to be addressed? How is venue security provided? Do you need off-duty certified peace officers? Think about hazards, likely audience behaviors, and overall safety. Well known tragic events have occurred at concerts.

D. Are all of the band members legally adults and lawfully in the U.S.?
It may be necessary for a parent or guardian to sign contracts on behalf of a minor. Employment legal issues and the lawful entry into venues that serve alcohol must be considered. It may be possible that state law allows a minor to be "emancipated" or enter into certain entertainment contracts. May the minor lawfully "work"? Passports, visas, and work permits may be necessary if foreign travel occurs. Determine the legal status of these and other related issues in advance.

E. Do band members have wills and what happens to ownership and creative rights in the event that a band member divorces, becomes disabled, is expelled, or quits?
Should buyout provisions be created? Does the band agreement address these issues and how are individual band members addressing these issues? Having spousal or ex-spouse claims against the band will be personally and legally draining.


F. Have you made a careful and complete inventory of all instruments and equipment? Models, serial numbers, and detailed video and photographs may become important. What is owned by individuals or the band? Does everyone agree concerning ownership? Keep this inventory up to date as changes occur.

G. How are songs written and who owns what segments or lyrics?
So-called "song splits" - who wrote what part or added what instrument or put together a production track - may become both a copyright issue and a financial issue. Obviously, copyrights should be secured on all songs and possibly segments of songs. Without going into detail, suffice it to say that the band, writers, and producers need to agree on how creative contribution and ownership is documented. Who contributed what segments or other materials may additionally become relevant in a copyright infringement situation. Be certain that any third party outsider contributions are made under a work-for-hire contract. This should transfer the outsider's intellectual property rights. Think of not only musical composition and session musicians, but artwork, album covers, and design activities generally. Will the band, its members, or its performances be filmed? What person authorizes filming and who owns this video? It goes without saying that all proposed contracts and memorandums of understanding need to be reviewed by an experienced entertainment attorney. Do you understand the positive and negative features, as well as the future implications, of a proposed contract? Don't rush.

H. Will the band and individual members affiliate with a performing rights society or publishing company?
Exercise due diligence concerning the many possibilities. Additionally, do you understand the significance of an International Standard Recording Code (ISRC) and a Universal Product Code (UPC)?

I. Has the band trademarked its name, logo, catch-phrases, distinctive makeup designs, overall appearance, or other identifiers?
There may be more intellectual property than you think. Think about everything that is "distinctive." Copyright, trademark, trade name, and trade dress law apply. Who will own these rights? Educate yourself concerning the major points of contemporary entertainment law and finance including the legal right of publicity, cease-and-desist letters, licensing, and the legal and practical remedies for unauthorized music and t-shirt sales and bootleg tapes. There are many excellent sources of entertainment law, finance information, and overall media savvy. Perhaps it is best for fan loyalty and the overall business to allow or even encourage some live performance or rehearsal recording by fans. Is there intellectual property that should be freely provided? What will "delight and amaze" fans? Ask them. How does one provide a human personal touch in this age of mass media? What strategic model is best, given your target audience? If the band is a "tribute band" (performing songs from or in the style and/or name of another famous group), a set of legal issues exists that is beyond the scope of this brief comment.

J. Has the band acquired domain names and other social media identifiers?
Who will own these? How will they be used?

K. How are band members to be admitted, expelled, or otherwise leave?
Best to agree well in advance of problems. How are decisions to be made? What acts may lead to expulsion? What happens when rehearsals or performance dates are missed? What happens when alcohol or illegal drug usage interferes with professional abilities? What happens when there are creative disputes or personality clashes? What happens in the event of unlawful behavior and will there be a distinction between misdemeanors and felony offenses? Must a band member give notice prior to leaving the band and what penalties are to be assessed if the required notice is not given?

L. Are band members affiliated with a music performance union or should they be?
Do you understand the benefits of union membership?

M. Are band members allowed to engage in other outside musical projects or artistic endeavors?
May individuals identify themselves as band members while undertaking these projects? How much time must be devoted to band activities versus outside activities?

N. It is a mistake to think that we, band members, are all friends and there will never be a disagreement. Likewise, it is a mistake to believe that we don't need all this legal and financial "junk" or that it pours cold water on our energy and creative spirits. A long protracted battle will drain much more creative energy than thoughtfully made agreements and protected intellectual property. It is a mistake to think that professional advice is too expensive; however, don't hesitate to negotiate the cost of professional services. Ignorance is extremely costly.

This comment provides a brief and incomplete educational overview of a complex topic and is not intended to provide legal, accounting, taxation, or financial advice. Always consult experienced professionals in specific situations.

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7 Ways Your Social Media Metrics Are Deceiving You

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Social media marketing works well on its own, but also serves as a perfect complement to both SEO and content marketing initiatives. When working in harmony, content, social, and SEO can form a powerful traffic- and lead-generating trio.

Unfortunately, there are also a handful of downsides to social media marketing. One of the most notable is the notorious difficulty in calculating an objective ROI for the strategy. Building up brand sentiment is nice, but it's hard to objectively measure, and to make things worse--the metrics you do measure can actually mislead you.

When calculating the results of your social media marketing campaign, beware of these seven ways those metrics can deceive you:

1. Your friends and followers might not care about your brand. Friends, likes, and followers are all measures of how many people have engaged with your brand or subscribed to your brand's posts. Because this number has a lot of social clout attached to it, its importance has become overinflated. Having 50,000 followers on Twitter might look good on paper, but those 50,000 people won't be useful to you if half of them are spam accounts and the other half aren't interested in your brand at all. Anybody can click a "like" or a "follow" button, but it doesn't directly imply an esteemed relationship. It's far better to have a smaller number of followers who genuinely like and engage with your brand than a large number of followers who don't. Don't be fooled by this metric.

2. Social traffic may not convert or engage with your brand. One of the more popular social media measures is the social traffic that can be tracked using Google Analytics. Under the Acquisition tab, you'll find your total site traffic segmented into various sources, including "social," which includes traffic across all social platforms. It's good to take this measure as an indication of how well your posts are performing, but traffic isn't everything. Your headline might have attracted thousands of new visitors, but what if those visitors left after reading the first line of your story, or what if your content left them with a negative impression of your brand? Traffic is important, but it isn't everything. Be sure to analyze that traffic to determine its actual value.

3. Social shares can come from bots. Social shares are a powerful metric because they instantly connect your content with a wider audience and may carry a ranking signal to Google for a specific page. However, what you may not know is the overwhelming number of bots and fake accounts that are dedicated to sharing and syndicating articles. As a general rule, more shares are a good thing, but don't automatically assume that every share of your content means that a human being invested in your brand has shared your content with tons of their adoring followers. Not all shares are equal.

4. Shares aren't as useful as links. Going along with the idea that your total share numbers can be misleading, remember that a social share isn't nearly as valuable as earning a link. If a user reads an article you syndicated on social media and links to it on his/her own domain, it's far more valuable than a user who passively shares that content and never links to it, yet the latter is what registers in your total shares metric. Links are more valuable because they pass more authority to your site and usually have a higher likelihood of generating referral traffic over a longer period of time, so pay close attention to the number of links you're getting in addition to shares.

5. Brand mentions and shares can harm your reputation. You can use social listening software to evaluate how often your brand is getting mentioned, but that doesn't mean all those mentions are positive. Similarly, just because your content is getting shared doesn't mean all those shares are intended to favor your brand. Some people might be sharing your content to criticize it, or mention your name to slander you. Rely on more than just numbers to evaluate your reputation in the social sphere--follow up on the actual shares and mentions to see what people really think of you.

6. Contest participation doesn't equate to new customers. Contests are valuable ways to generate visibility and traffic on social media, but be careful with how you position and measure them. Giving away a $50 gift card might earn you 100 new likes, but how many of those 100 people actually like your brand, and how many were just looking for a quick way to get $50? Frame your contests in a way that gets people involved with your brand directly, such as encouraging reviews and testimonials, or an interaction with your products. Otherwise, the visibility you generate from the contest could be both superficial and temporary.

7. Impressions don't mean you're getting seen. Most social media platforms offer an "impressions" metric to track how many newsfeeds your content and posts have shown up for. However, it's important to note that "impressions" mean the number of opportunities for your post to be seen, not the actual number of times your post was seen. If a user scrolls past your content, never even seeing your brand name, it could count as an impression--and it doesn't benefit you in the slightest.

Numbers are important to quantify the effectiveness of your marketing campaigns, but just as it's difficult to numerically quantify a friendship or familial relationship, it's difficult to numerically quantify a social media impact. Measure what you can, being cautious of misinterpreting the results, and try to focus on the results that aren't open to interpretation--namely, the conversions you get from social media traffic.

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5 Must Do's in Writing Your Self-Evaluation

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It's that time of year when performance review deadlines are looming over many of us while we are trying to wrap up annual projects and prepare for the holidays. And while you frantically try to find the time to complete 360 reviews for colleagues, you also are searching for the time to prepare your own self-evaluation.

Many colleagues and friends have asked for advice on preparing a self-evaluation that stands out. Here are five tips to support your self-appraisal, demonstrating the unique value that you contributed and your forward-thinking development approach.

1) Include specific, quantifiable results with supporting qualitative information.

For example, you increased sales by 25 percent using fresh, new digital marketing strategies and received a vendor recognition award from one of your top clients. Or you retained 90 percent of the students in your after-school program by increasing communications with parents/guardians and launching a student attendance incentive program.

By spotlighting both key quantifiable data and supporting qualitative information, you are demonstrating your ability to connect your results with prioritized and tangible strategies that you deployed to meet or exceed your targets.

2) Avoid the laundry list of bulleted out accomplishments.

Prioritize your results in alignment with annual goals and organizational imperatives. Be sure to include those unexpected projects that surfaced throughout the year there were not on anyone's radar this time last year to show your ability to adapt accordingly.

If you have a large volume of accomplishments, focus on categorizing them into 2-4 buckets so it easy for your manager and HR to digest. It should be clear how your categories align with department and organizational priorities to illustrate how you understand and are contributing to the bigger picture. Otherwise you risk appearing as though you are off on your own island.

3) Incorporate feedback that you have received and archived throughout the year.

Insert quotes and testimonials from your manager, colleagues, partners and customers that align with your goals and results. Including the feedback that you have received showcases your focus on completing tasks, managing relationships and meeting or exceeding expectations.

4) Showcase what makes you unique, how you differentiate yourself from others.

Connect your strengths and unique skills to your results showing how you uniquely approach projects and relationships. For example, I leveraged my advanced research skills to identify and incorporate design thinking in our work with customers to advance product and service enhancements that resulted in a 20 percent increase in sales and a 95 percent customer retention score. Or I facilitated a series of team building activities with my team, which they identified as pivotal in developing stronger communications, decreasing conflict and advancing system improvements that resulted in a $10,000 savings for the organization.

It is important to document how you differentiate yourself in your performance by not only what you do but how you do it.

5) Prioritize 2-3 areas for continual learning, skill development and/or behavioral changes, emphasizing what the result will be if you prioritize these professional development goals.

For example, prioritizing training my team members on critical operational tasks will increase their confidence and ability to complete assignments with minimal oversight while providing me with more opportunities to focus on research and development in support of our program strategy. Or by understanding a more advanced use of Facebook ads, I can generate more sales leads by broadening our network of potential customers and increasing brand recognition.

Development opportunities should clearly articulate how you could add additional value to the organization while advancing your skills and experiences and fueling your motivation to perform at your full potential.

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What the 2016 Pirelli Calendar Actually Reveals

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Every November, famous tire company Pirelli releases its world-renowned trade calendar. Sent to a restricted number of important customers and celebrity VIPs as a corporate gift, the calendar features the world's most beautiful women, scantily (or not at all) clad, and shot by a celebrated photographer. Appearing in it, both behind the lens and in front, has become a mark of distinction.

The Pirelli calendar is the sort of cultural artifact that precedes itself; much like the Sports Illustrated Swimsuit issue. Its pin-up pages (or at least an idea of them) are ingrained in the cultural consciousness, even if most people's names never make it on the mailing list.

So much has been made of the news that for the first time ever, Pirelli is departing from its tried-and-true (and frankly, tired) formula of sex and eroticism. For 2016, the calendar will feature intimate portraits -- fully clothed -- of 13 women who are shaping the world today, photographed by world-renowned photographer, Annie Leibovitz.

Hailed as Leibovitz's "celebration of femininity," current PR commentary lauds the tire company for paying tribute to the evolving meaning of female power, for recognizing the diversity of roles that women play by spotlighting their strength and achievement -- not just their seductive sexuality.

But this leap in content and style is not just an example of jumping on the girl power brandwagon; it also sheds light on a just-as-important dialogue in culture around the shifting definition of masculinity.

Compared to this era of female empowerment, the attention paid to masculine identity has been scant. But the veneer is beginning to crack. Articles are being pounded out by both sexes, frustrated by one-dimensional portrayals of themselves, their friends, and their partners. Mental health charity, BringChange2Mind, has launched a campaign featuring men speaking out on the importance of talking about their feelings, in the vein of attempting to reduce one of the main killers of men: suicide. #MasculinitySoFragile is being employed to satirize perceptions of stereotypical "male" behaviors, harnessing the populist idea-distribution tool of the "feminist" masses: the hashtag.

It's true that in redefining what it means to be a woman, we've rested on our one-dimensional, musclebound-sex-addict-sports-enthusiast stereotypes of what it is to be a man. Which is why recognizing Pirelli's decision to depart from their house style as a watershed moment for both sexes is so important.

In one giant step, the brand is transforming itself from something that represents an archaic remnant of masculine stereotype, namely garage backroom centerfolds, to something at the forefront of an important, emerging cultural conversation on the future of how we see men -- using the lens of how men see women as the starting point.

It's one thing for female-positioned brands and categories -- soap, deodorant, makeup, baby wipes -- to champion multifaceted depictions of women. It's another thing altogether when a brand explicitly positioned for men -- that uses the bodies of women as its central signifier of its hetero-male orientation -- does the same. After all, can we imagine the brand altering the most prominent representation of its worldview without considering the ROI? Absolutely not.

So the Pirelli decision must be rooted in a fundamental recognition that the calendar recipients, historically male, have definitions of self -- particularly with regard to women and the roles women play in the world today -- that are broader than the cultural construct the brand has traditionally allotted to them. By changing the way the women in their classic calendar are photographed and portrayed, the company poses an interesting question: could male gazers be more than just their gaze?

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How to Get Things Done -- Even When You Don't Feel Like It

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Sometimes you just have to get stuff done. And sometimes it's not fun stuff. You don't want to do it, but it needs to get done.

Whether it's a major step on your path to achieving a goal or just some mundane task, you don't always feel like doing it.

But to live your best life, achieve your goals and, frankly just survive in the world, you have to do a lot of things that you don't feel like doing. Here are three simple ideas that will help you push through when you're trying to do stuff you don't want to do.

1. Remember why you're doing it

Whatever you're doing, it's ultimately aligned with a larger thing that's important to you. If you're sitting at home waiting for the plumber to come and fix a leaky pipe instead of being at the pool, it's because you want a safe and dry place for your family to live. If you're working on a mundane task for your business, like a business plan or financial projections, even though it doesn't seem fun, there's a reason you are doing it. It's necessary to run your business. It feeds some larger goal or value that's important to you.

Keep that thing in mind. Remembering a bigger, more exciting reason why you're doing something boring keeps you focused on something that's easier to get excited about.

2. Try to make it fun

I said "try." You'll probably need to get creative here. A few days ago, someone I hired to clean an empty apartment didn't show up. Because this filthy 900-square foot apartment had to be thoroughly cleaned by the next day, I decided to put all my plans on hold and do my least favorite activity -- clean. For about eight hours. After I got over my initial fit of rage and frustration about having to spend the day doing something I didn't want to do, I tried to figure out how to make it a little more pleasant. I had a long list of podcasts and YouTube videos I had been wanting to listen to, so I loaded them up and enjoyed eight hours of mentally stimulating content while I performed this mundane task. It ended up being a great day.

Figure out how to make this thing you're doing more enjoyable. Can you do it with music, do it with a friend, do it naked, do it outside, do it in some unique way that might make it more fun or interesting. It's not easy, but if you open your mind to creative possibilities about how you can make it happen, you'll figure out something that will help you get through it.

3. Do it with focus

When you get really focused on what you are doing, it changes drastically. First, stop thinking about all the other things that are racing through your mind. You might be thinking about what you'd rather be doing, what you're going to do after you get done or wondering if you're doing it good enough. Quit thinking about that stuff and focus on what you are doing. You'll get it done faster, better and you'll be happier while you're doing it.

Happiness exists inside you at all times and the fastest way to become happy is to feel the happiness that was there all the time. Don't focus on how much you don't want to be doing this thing you are doing, focus on doing the thing and being happy while you do it. Stop every 45 minutes or so, and just sit still and feel peace and happiness deep down inside you. It's not easy to access this at first, but if you practice, you'll master it and can access it any time you want.

It's taken me 40 years to figure out how to maintain peace in a world that frequently doesn't behave how you want it to. I don't get it right all the time, but when I do, it's because I've remembered these three things.

You can do it too. It might not work the first time, or even the fifth, but if you believe there's something better than constant frustration and discontentment, and you incorporate tools like these into your daily practice, you'll see big improvements -- eventually.

Yep, eventually. You won't see results right away. But with practice you will see them.

For more free video training on this topic, click here or watch below:

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Can this Unconventional Crime Prevention System Actually Work?

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We first heard of Sidney Torres and the French Quarter Task Force when he started to get some press early this summer. We were drawn to it for the same reasons a lot of people were probably writing about it: it sounded completely insane. A rich trash mogul in New Orleans is playing Bruce Wayne, running a private crime-fighting detail in the streets of the French Quarter? Really??

I had an old mentor who told me that the best litmus test for potential stories was whether or not hearing the one-line version of it made you look up flights to see how quickly you could get to wherever it was happening. This passed that test, so we went down to New Orleans in September to see it first hand.

I was initially fascinated by the origins of the Task Force. Sidney had run some ads critical of New Orleans Mayor Mitch Landrieu. The Mayor, in turn, had said that fixing the crime problem in New Orleans wasn't as easy as Sidney may think, and suggested he back up his big talk with some of his own money. Now, the annals of human history are littered with examples of 'put your money where your mouth is'-type challenges. It ends a lot of arguments. But in this instance, Sidney's response was, basically, "sure thing."

And that brings us to the French Quarter Task Force.

The French Quarter Task Force isn't as clean as some of our other stories. Last week's episode about the Food Computer, for example, spotlighted an unbelievably intelligent technology solution to a growing food crisis. It's amazing and beautiful and genius, but it's also years away from large scale deployment.

The French Quarter Task Force exists in the real world right now, and as a result, it's not quite as straightforward. In fact, it's pretty messy. It brings up a lot of uncomfortable questions about policing, at a time when the citizen/police tensions all around this country are remarkably fraught.

Are we comfortable with the idea of public-private partnerships in policing? Is the French Quarter Task Force simply private policing for the elite? Can it grow to lower income neighborhoods? Should it grow at all?

These are important questions being debated in real time as the Task Force is being stress-tested in the French Quarter. The results so far, both statistics and anecdotally, suggest it's working in a small, sample size. In perhaps the most ringing endorsement to date, the French Quarter Task Force is no longer being funded by Sidney - the New Orleans Convention and Visitors Bureau is set to provide the capital for the program for the next five years.

We'll be keeping an eye on the French Quarter Task Force. New Orleans is a truly magical city and at the moment, it needs a bit of help and some fresh ideas. If the Task Force can be a new tool at its disposal in the French Quarter and hopefully beyond, this age-old 'put up or shut up' challenge may have just yielded an important new weapon in crime fighting.

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