iPad Air Models Continue to Dominate
Consumer Intelligence Research Partners (CIRP), today released analysis of the results from its research on Apple, Inc. (NASDAQ:AAPL) for the fiscal quarter that ended September 26, 2015.
At the very end of the September 2015 quarter, Apple introduced the new iPhone 6s and 6s Plus, and each accounted for meaningful share of unit sales, despite being available for only two days during the quarter. iPad Air models continue to dominate the Apple tablet product line, with roughly two-thirds of total sales.
CIRP finds that the new iPhone 6s and 6s Plus accounted for 24 percent of total U.S. iPhone sales, with iPhone 6s at 16 percent and iPhone 6s Plus at 8 percent (Chart 1). In contrast, in the September 2014 quarter, iPhone 6 and 6 Plus accounted for 46 percent of total U.S. iPhone sales, with two weeks of sales of the newly-introduced models, compared to two days of sales of the newly-introduced models in the September 2015 quarter.
Chart 1: iPhone Models U.S. Sales Mix, Third Quarter 2014 and 2015
![2015-11-04-1446606652-1374924-chart4.jpg]()
The iPhone 6s and 6s Plus launched well, though we can't quite compare it to the similar launch last year. Though we may be seeing slightly moderated demand for the new models in the U.S. in the September 2015 quarter, the ratio of the 6s Plus to 6s sales in the September 2015 quarter seems to have improved over the September 2014 quarter.
The full-size iPad Air models continued to dominate sales of Apple tablets. Together the newer iPad Air 2 and older iPad Air accounted for 66 percent of all iPad sales in the September 2015 quarter (see Chart 2), the same share full sized iPad models had in the September 2014 quarter.
Chart 2: iPad Models U.S. Sales Mix, Third Quarter 2014 and 2015
![2015-11-04-1446606681-8213443-chart5.jpg]()
The iPad sales mix has settled into a predictable pattern. The full-size models account for roughly two-thirds of sales. The smaller iPad Mini, continues to capture about one-third of total sales, again with the legacy model outselling the flagship small format model.
CIRP bases its findings on its survey of 500 U..S Apple customers, surveyed from September 27-October 12, 2015, that purchased an iPhone, iPad, or Mac in the U.S. in July-September 2015 period. For additional information, please contact CIRP.
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Consumer Intelligence Research Partners (CIRP), today released analysis of the results from its research on Apple, Inc. (NASDAQ:AAPL) for the fiscal quarter that ended September 26, 2015.
At the very end of the September 2015 quarter, Apple introduced the new iPhone 6s and 6s Plus, and each accounted for meaningful share of unit sales, despite being available for only two days during the quarter. iPad Air models continue to dominate the Apple tablet product line, with roughly two-thirds of total sales.
CIRP finds that the new iPhone 6s and 6s Plus accounted for 24 percent of total U.S. iPhone sales, with iPhone 6s at 16 percent and iPhone 6s Plus at 8 percent (Chart 1). In contrast, in the September 2014 quarter, iPhone 6 and 6 Plus accounted for 46 percent of total U.S. iPhone sales, with two weeks of sales of the newly-introduced models, compared to two days of sales of the newly-introduced models in the September 2015 quarter.
The iPhone 6s and 6s Plus launched well, though we can't quite compare it to the similar launch last year. Though we may be seeing slightly moderated demand for the new models in the U.S. in the September 2015 quarter, the ratio of the 6s Plus to 6s sales in the September 2015 quarter seems to have improved over the September 2014 quarter.
The full-size iPad Air models continued to dominate sales of Apple tablets. Together the newer iPad Air 2 and older iPad Air accounted for 66 percent of all iPad sales in the September 2015 quarter (see Chart 2), the same share full sized iPad models had in the September 2014 quarter.
The iPad sales mix has settled into a predictable pattern. The full-size models account for roughly two-thirds of sales. The smaller iPad Mini, continues to capture about one-third of total sales, again with the legacy model outselling the flagship small format model.
CIRP bases its findings on its survey of 500 U..S Apple customers, surveyed from September 27-October 12, 2015, that purchased an iPhone, iPad, or Mac in the U.S. in July-September 2015 period. For additional information, please contact CIRP.
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