U.S. Prime Membership Increases to 47 Million Members
Consumer Intelligence Research Partners (CIRP) today released analysis of buyer shopping patterns for Amazon, Inc. (NASDAQ:AMZN) for the July-September 2015 quarter.
This analysis indicates that Amazon Prime now has 47 million U.S. members, spending on average about $1,200 per year, compared to about $600 per year for non-members.
As of September 30, 2015, CIRP estimates that in the U.S., 46 percent of Amazon customers are Prime members, which translates to about 47 million Prime members (Chart 1).
Chart 1: US Amazon Prime Members
![2015-11-04-1446606344-5847320-chart3.jpg]()
U.S. Amazon Prime membership has grown significantly since we first started measuring it in 2013. It has almost tripled in two years, with 46 percent of all Amazon customers in the quarter using some form of Prime membership.
Amazon Prime added a net 3 million members during the third quarter of 2015, and 6 million members over the past two quarters. Prime Day looks like it was a big success. In the same quarter last year, Amazon Prime membership grew by 3 percent, adding one million net members. In the most recent quarter, Prime grew by 7 percent and approximately 25 percent of those new members reported joining to take advantage of Amazon Prime Day.
CIRP bases its findings on surveys of 500 U.S. subjects who made a purchase at Amazon.com in the period from July-September 2015. For additional information, please contact CIRP.
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Consumer Intelligence Research Partners (CIRP) today released analysis of buyer shopping patterns for Amazon, Inc. (NASDAQ:AMZN) for the July-September 2015 quarter.
This analysis indicates that Amazon Prime now has 47 million U.S. members, spending on average about $1,200 per year, compared to about $600 per year for non-members.
As of September 30, 2015, CIRP estimates that in the U.S., 46 percent of Amazon customers are Prime members, which translates to about 47 million Prime members (Chart 1).
U.S. Amazon Prime membership has grown significantly since we first started measuring it in 2013. It has almost tripled in two years, with 46 percent of all Amazon customers in the quarter using some form of Prime membership.
Amazon Prime added a net 3 million members during the third quarter of 2015, and 6 million members over the past two quarters. Prime Day looks like it was a big success. In the same quarter last year, Amazon Prime membership grew by 3 percent, adding one million net members. In the most recent quarter, Prime grew by 7 percent and approximately 25 percent of those new members reported joining to take advantage of Amazon Prime Day.
CIRP bases its findings on surveys of 500 U.S. subjects who made a purchase at Amazon.com in the period from July-September 2015. For additional information, please contact CIRP.
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