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ExxonMobil and the Distortion of Climate Science

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Last week, Mike Tokars of the Christian Science Monitor reported that:
New York state's attorney general, Eric Schneiderman, and US Rep. Ted Lieu (D) of California are both looking into whether the world's largest publicly traded oil and gas company intentionally misled the public and company shareholders about its own knowledge of climate change and the inherent risks it posed to the oil industry. The outcry started in September, when InsideClimate News published an investigation asserting that, since the 1970s, ExxonMobil, has known of fossil fuels' contribution to climate change. The company's own scientists are said to have raised concerns that were contradicted by executives.

The details are slowly emerging, and sadly no one is particularly surprised that such an outrageous conspiracy might have actually taken place. What is perhaps most interesting about InsideClimate's account of Exxon's history in climate science was the company's initial role in funding the basic research of climate science and its eventual role in funding climate science denial. Exxon's corporate culture in the 1970s was future-oriented and saw science as an aid to accurate decision-making. The defensive anti-science stand came later as it became clearer that climate change threatened the fossil fuel industry's long-term future.

The role of science continues to grow in our technologically-based and complex global economy. Effective governance requires scientific literacy and effective checks and balances on the wanton disregard of the facts that science presents. When scientific paradigms shift or when new scientific discoveries are made, there may be a period of uncertainty before a scientific consensus emerges and facts become accepted. Once consensus is achieved, scientific facts become part of the reality that helps explain how the world works. If economic power is projected to distort that reality, our system of governance is placed in jeopardy. The complexity of modern life makes public voice and representation difficult enough; if scientific fact is distorted for economic or partisan gain, the public's voice is rendered meaningless. How can we render judgment and select representatives if the facts we are presented to base our vote on are distorted?

When the United States was formed we created three branches of government and a system of shared sovereignty called federalism to avoid the concentration of power in a single part of the government. It was a system designed to avoid abuse of power and ensure that governmental action required a broad consensus. We were trying to ensure that no king could impose taxation without representation. We were trying to build a representative democracy and avoid tyranny.

Today's threats to representative democracy are different, more complex, and much more difficult to counter. What protection can we fall back on when a giant, powerful, multinational corporation leads an effort to change the nature of reality itself and redefine scientific fact? The answer is of course, is the protection of other powerful institutions: research universities like the one I work for, the Congress, and, in this case, the New York State attorney general. The actions that Schneiderman is investigating began over forty years ago and the basis of his investigation is security fraud. As a publicly owned company, ExxonMobil has a responsibility to report the truth to shareholders about its operations and potential risks. A cover-up of potential risks such as climate change could well be fraud.

Here at Columbia, our climate scientists continue to work to advance our understanding of the dynamics of climate change and interact with colleagues around the world to build a consensus about what we know and what we still need to learn. In addition to research that creates new knowledge and teaching that disseminates that knowledge, we also have the obligation to speak truth to power. I worry about the power that ExxonMobil wielded in this disinformation campaign, but believe that reality has a way of manifesting itself--even if it takes decades for the truth to triumph.

We live in an information age where data, facts, theory and propaganda come at us so quickly and from so many sources that sometimes it is hard to distinguish reality from fantasy. We are desperate at times for sources of information that are worthy of our trust. That is the high ground that we need to build, seek, and protect. Peer-reviewed, global science is one of the places that we need to defend. That is why this case is so important and the deception so troubling and profound.

It also provides further evidence of government's critical role in funding science and in stimulating scientific debate and discussion. It is helpful when corporations conduct research and then provide accurate information to the public, but that is not the function of private corporations. Companies are organized to generate profit, market share and return on equity. They should not be expected to self-regulate or to invest in long-term projects with uncertain payouts. Government and mission-driven non-profits are designed for those less lucrative tasks. Corporate responsibility is a great goal, but the best way to ensure it is intelligent government regulation and effective enforcement. This is not to excuse what Exxon did to distort climate science, but the company's approach to climate science was consistent with their short-term financial interests and should not come as a surprise. Of course, they could have just shut down their research and certainly did not have to fund climate denial.

In order to prove that ExxonMobil misled its shareholders, Schneiderman will need to argue that it was fraudulent to deliberately cast doubt on the research that the company knew was quite legitimate. Publicly traded companies have a responsibility to report corporate performance and performance-related issues to shareholders. While a case such as this will be difficult to prove, if it succeeds it might have an impact on corporate disclosure of long-term risks like climate change.

Our economy and our way of life depend on complex technologies that include toxic substances which, when used without care, can damage sometimes-fragile ecosystems. We value our way of life and I see few signs of people willingly giving up their lifestyle to protect the environment. We will need to rely on human ingenuity to keep the economy growing while reducing our impact on the planet's life support systems. That will take scientific research and education, and a clear role for our institutions. The relentless ideological attack on government over the past half century has resulted in the public's expectation that nonprofits and corporations should take over governmental functions and act on the public's behalf. These other forms of organization have a critical role to play in delivering the public interest via a sophisticated public-private partnership. But such a partnership requires a strong and vibrant government.

Government represents the public and must set the rules that protect our environment and must fund and disseminate the science that helps us understand the way the world works. We've seen what happens when we rely on corporations to perform this task. We've recently seen what Volkswagen did with their knowledge of software capable of defeating air-monitoring systems. Science is not neutral, value-free, or without controversy. The role of the scientific community is to encourage debate and discussion, further inquiry, and slowly move toward a consensus. That is precisely what we've seen over the past four decades of climate research. Universities played a key role in that debate, as did international organizations and other forms of non-governmental organizations. But it was the U.S. federal government--NASA, NOAA and the NSF--that provided the funding for much of the research and model-building that was required to build that consensus. ExxonMobil and right wing ideologues have worked to destroy that consensus, but despite their determined efforts, they have failed.

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The Unfinished Business of Caring

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2015-11-16-1447650777-9163741-UB_RMNP.jpg

My friend Anne-Marie Slaughter just published a book called Unfinished Business. It is her road map to completing the revolution that started out as the women's movement. But to characterize it as a book about feminism would be too narrow.

Slaughter has reframed the gender debate and focused on caring and competition as the two drives that make us human. Caring manifests itself in the domestic sphere, while competition dominates in the workplace.

The concept of caring encompasses more people.
Slaughter made a name for herself with a 2012 article in The Atlantic titled "Why Women Still Can't Have It All". Due to a coincidence in publication it was widely regarded as a response to Facebook COO, Sheryl Sandberg's book Lean In.

In Unfinished Business she recognizes that the work-life balance debate is limited to women of means, and doesn't capture the experience of a solo-mother living paycheck to paycheck and having to choose between going to work and staying at home with a sick child.

And coupling caring with women, however numerically persuasive, fails to capture the experience of men like me, while also creating a barrier that stops other men joining the cause.

Her argument is that we need to address the imbalance between the caring and competition, by placing more value on the latter. As a carer I am well aware that we collectively relegate it. It is a huge hurdle both at both the individual and societal level.

When I typed the word carer in this previous sentence, my word processing program inserted a jagged red line beneath it. The software prefers the term caregiver. Carer is the Queen's English. Caregiver is American, but if caring is only something that can be given it will always remain undervalued.

I am guilty of undervaluing caring. It is almost a chronic condition.

Last month spent five days in Rocky Mountain National Park. My goal was to climb a Fourteener, which is what Coloradans call peaks over 14,000 feet which I described in a separate post "Men, Mountains and Middle Age".

Throughout the trip I had a lingering sense that I was not worthy of this little vacation.

Why?

I know plenty of working dads who go away on boys' weekends. They don't feel badly about it. My wife makes time to be away with her friends. The biggest dilemma that presents the girls is finding a half marathon in a city with decent après-race shopping.

The Fourteener was my New Year's Resolution in 2012. It's been rolling over ever since. A continuing resolution like they have in Congress when they can't get their act together.

Admittedly it is an inconvenient resolution. You just can rock up from sea level on Friday night, climb to 14,000 feet on Saturday and be home for Sunday dinner. I tried that in Hawaii a year ago, taking a day out of a family beach vacation to hike up 13,700 foot Mauna Kea. It almost killed me. This time I took a week so I could acclimatize.

That only added to the sense of guilt. This was a particularly self-indulgent scheme.

Indeed if a friend, a stay-at-home mother, had not decided to celebrate her 40th birthday in Las Vegas, making Denver a convenient stop on the way home, I probably still wouldn't have climbed my mountain.

The logistics were not easy, but my wife has long been supportive of the idea, so the only thing stopping me doing it sooner was me:

I DIDN'T THINK I DESERVED IT.

Did being a man make taking this time off particularly challenging for me? Earlier this year a friend sent me this article about men and their "Conspicuous Work" habits "Why Men (at Least Pretend to) Work Longer Hours".

A Dutch study found men are happiest when they think they are working longer hours than their male peers. We are more concerned with the appearance of working hard than our actual income or productivity.

We compete with each other to be seen to be working the hardest. I have taken myself out of what Annie-Marie Slaughter calls the competitive realm of the workplace, but have I lost that natural urge to compete? Of course, not. Maybe it manifest itself in the temptation to deny myself time off.

Was I climbing into more that rarified air in Colorado? Did I create a double whammy; a subconscious devaluation of my role as a carer was exaggerated by my male propensity to compare my labor with others? Not only was I not working, I was not working very hard at not working.

Anne-Marie Slaughter outlines some societal changes that would elevate caring. Along with legislative remedies and changes in the workplace the caring mindset needs to change.

I am a carer, but individual work I need to do improve my attitude to caring represents quite a mountain to climb.

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America, We Need to Talk About 401(k)s

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America is facing a retirement crisis. If you live and work in this country, you already know that and feel it as you and your family wonder how you're going to prepare for the future. But the cause of this crisis may not be what you think. Over the last few decades, there has been a deliberate push from Wall Street to gamble with Americans' retirement prospects in order to generate greater windfalls for its own benefit.

Some candidates on the Republican presidential ticket are pushing policies that would put more people into risky -- and costly -- 401(k)-style accounts. This will make this crisis worse. Now is the time we talk about how and why 401(k)s are failing.

If you are lucky enough to be in a workplace that provides some type of retirement savings -- 38 million working American households are not -- it's likely your retirement is insufficient. About 92 percent of households are financially unprepared for retirement, according to the National Institute on Retirement Security.

The gulf between what Americans have saved and what they actually need to retire is startling. We have only about half of what we need, or $6.8 trillion versus $14 trillion. The U.S. Government Accountability office estimates that about half of all households with working adults who are within a decade of retirement have nothing saved at all, and the average savings for those who do -- either in a 401(k) or an Individual Retirement Account, or IRA -- add up to a monthly allowance of just $649 or less.

It wasn't always this way. For generations, workers in America paid into professionally managed defined benefit pension systems, and after a career of hard work were rewarded with the promise of a stable retirement. Over the past three decades, the private sector has driven a trend toward 401(k)-style plans as the default retirement savings tool for most Americans, shifting the burden of managing retirement savings accounts from employers to employees, and all of the benefits to Wall Street.

As a result, we're seeing an increasing number of Americans arrive at the end of their working lives financially unprepared. Studies show that 401(k)s are failing low-income and middle class workers -- the core drivers of the American economy -- while the only people who benefit are those whose annual incomes are well into the six figures.

The fact of the matter is that with 401(k)-style plans, the cards are stacked against workers trying to build up their nest eggs. Abusive trading practices by Wall Street brokers are costing workers $8 billion to $17 billion in retirement savings each year, and investors lose five to 10 percent of their long-term savings in all due to conflicted advice, according to top White House economic advisers.

For those who can afford it, a financial adviser can help navigate the shark-infested waters. However, the hefty price of outside help can also eat away at retirement savings, and advisers don't always act with their clients' best interests in mind. In fact, the Obama administration is pushing for federal legislation to make these common practices illegal.

Individual accounts like 401(k)s yield lower returns in comparison to group accounts. That's because individuals tend to take less investment risks as they get closer to retirement in order to ensure their savings aren't decimated by a sharp market turn right before they need them. Group accounts like defined benefit pensions continuously add younger members who can assume greater risks so funds can always be invested in a way that is likely to yield higher returns in the long term.

We all stand to lose when so many aging members of our communities -- after a lifetime of work -- are forced to rely on public services because they can't afford to pay for food, housing or medical expenses. It's clear that there are better options for a secure retirement than the 401(k) model, and it's a wonder that we have stuck with 401(k) style plans given the results we've seen.

We need real solutions to America's growing retirement crisis, and unfortunately 401(k)s are only making it worse. Our decades-long experiment with insecure retirement plans has failed.

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Messy Monday Markets -- G20, Terrorism and Japan's Recession

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Big tragedy over in Paris this weekend.  




You would think the markets would be trading down with the World's largest tourist destination suffering the worst terror attack in their history right at the start of the holiday shopping season.  Clearly, if it can happen in Paris - it can happen in any major city and you would think that would have investors acting cautiously.  Well it did - for about 5 minutes - as the markets opened down about 1% in Europe and the US futures but 4 hours later (7am, EST) and we're back in the green - it's simply amazing what traders are willing to ignore these days.  




I was eating at an outdoor cafe in Washington, DC this weekend and I'm glad I didn't see the above picture first or I wouldn't have been quite as relaxed.  We all know it's not that hard to get a gun in the US and, so far, we've been lucky there have "only" been 325 mass shootings so far this year - and mostly by US citizens - so we don't worry about those, right?  








Check out Florida on this map - it looks like it's going to sink under the weight of the mass shootings!  Even the gangs in LA are warning their members to stay away from Florida...  That's why, in the US, we have the occasional terrorist attack and we just move on - terrorists would have to step up their game considerably to kill more Americans than Americans do!  In France, on the other hand, there's only 1 homicide per 1M people per year, vs 32 in the US.  That's why they are still shocked when someone kills their citizens.  




Keep in mind that's 32 people PER YEAR out of 1M so, over the course of your 75-year life, you have a 2,400 out of 1M chance of being murdered in the US - better than 1 in 50.  Not you, of course, you are reading a stock market newsletter, which means you are probably in the top 10% and you are not likely to live in "those" neighborhoods - and pray you never do!  




UNILADs America Statistically Averaging One Mass Shooting Per Day In 2015 image




The entire United States is already a bad neighborhood, so it takes a lot to rattle us.  That's why we tend to fail to understand the impact terrorism can have on other countries, where they don't expect to read about how many people were shot in the morning papers.  Most disturbing, to me, was that 168 locations were raided in France overnight and, aside from guns and police uniforms and bullet-proof vests which were found in "suspected" terrorist lairs around the country, they found  a ROCKET LAUNCHER - the kind they shoot down planes with.  Now do we care?




All this terrorism talk has been a huge distraction from last week's economic woes and this morning we got Japan's TERRIBLE GDP Report, which showed a 0.8% decline in Q3 after a 0.7% decline in Q2 and that missed the +0.2% predictions by leading economorons by 500% - nice going guys!  Still, after crashing on the news all the way to 19,250, the Nikkei turned around as the Yen collapsed and is now UP 0.64% for the day - even though the economy is officially in Recession.  




In a string of somber economic reports in the past few months, Kuroda’s core price gauge fell, household spending unexpectedly dropped, vehicle production declined, retail sales slipped and imports fell while exports stagnated.  “The BOJ should act now if they are looking at economic fundamentals: prices are falling and economy isn’t growing, giving no sign for inflation expectations to rise,” said Itochu’s Takeda. “As for the question of whether they will act, it’s hard to say.” 




Nonetheless, even though nothing he has done so far has worked, Prime Minister Abe has told Economy Minister Amari to "compile measures" that will help achieve his goal of expanding Japan's GDP by 20% over the next 5 years and that is boosting the market.  You really can fool some of the people ALL of the time.  








Apparently, however, we have PLENTY of foolish investors and you know what they say about fools and their money...  Investing in the market while ignoring things FACTS like lower trade, escalating violence, declining economies, rising debt, etc. is just plain STUPID and if this is the place you came to make you feel good about gambling on the markets - that too was stupid!  





The markets are very, VERY dangerous right now and something could blow up in your neighborhood next week or next month - today is NOT a good day to buy stocks and this quarter is a very good time to be in CASH!!!  US Dollars are good things to have in times of crisis so cashing in those toppy positions is itself a nice hedge for your remaining positions.  We had a whole day Seminar in Washington this weekend and we spent 5 minutes talking about terrorism.  Why?  Because our Members are prepared for this sort of thing - ARE YOU???





Being in cash doesn't mean we don't play at all.  Just last Wednesday I told you we were shorting Japanese Futures (/NKD) at 19,800 ahead of their GDP Report and Russell Futures (/TF) at 1,190, because we expected a poor finish to the week.  As of Friday's close we had:





  • /NKD Futures at 19,400 - up $2,000 per contract 


  • /TF Futures at 1,140 - up $5,000 per contract 




You're welcome, by the way.  THAT is what we can do with our sideline cash and this morning we can short the Futures at 2,020 on the S&P (/ES), 4,500 on the Nasdaq (/NQ) and 17,200 on the Dow (/YM) because being green the day after a major terror attack is just silly - so we'll bet against silly and stop out quickly if we're wrong.  




We anticipated a positive move early this week as the G20 was supposed to roll out a plan to fix the Global Economy but these terror attacks shifted the focus - so now what is going to boost us?  Certainly not the upcoming Fed Rate Hike in 3 weeks!  Perhaps people think the terrorism we're not worried about will take the Fed off the table?  Hard to keep having it both ways...




It's a light economic data week but we do have a lot of Fed speakers scheduled around the minutes (Weds 2pm) and no one liked what they had to say last week - so why should this week be different?  








We'll see how resilient the markets really are this week - we still have a lot of key levels to test (more on that tomorrow) but already the Empire State Manufacturing Survey was a TERRIBLE -10.74, about as terrible as last month's -11.36 and nowhere near the improvement economorons were looking for.  Tomorrow's CPI is likely to show we are following Europe into a deflationary recession.   Capacity Utilization will also be a clue as you don't use less than 77% of your capacity unless you are in some sort of recession and, at the moment, we're at 77.7% and, keep in mind that, like Japan - this is AFTER spending Trillions of Dollars in stimulus.








 

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How Small Businesses Can Use Marketing to Outsmart the Competition

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2015-11-12-1447338994-7472589-EricSamson.pngEric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.

For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational -- but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School, approximately three out of four venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.

If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.

Using Brand Recognition to Thrive Against the Competition

When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company's strategy to tap into new markets.

Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since. Both have spent millions to attract passengers, recruit drivers and maintain a competitive advantage over the other. The rivalry has gotten ugly, as both alleged that the other company pulled dirty stunts to slow down their service.

In the face of aggressive antagonism and serious competition from Uber, how has Lyft continued to flourish? Much of the firm's success is due to marketing. Lyft sought brand recognition from its very inception, with vehicles sporting bright pink, hyper-friendly mustaches on their bumpers. The big mustaches were hard to ignore and caught a lot of public attention and continue to do so. Lyft also advertises itself as a friendly ridesharing service and encourages fist bump greetings between drivers and passengers.

Other successful marketing tactics include Lyft's referral and ambassador programs. Under Lyft's referral policy, passengers receive credit for rides for each friend they refer. Lyft ambassadors also recruit new customers by promoting the brand. Going forward, the company will continue to emphasize its marketing efforts. Lyft anticipates spending nearly 60 percent of its revenue on marketing by the end of 2015.

Coffee Meets Bagel: Tapping Into Social Media to Differentiate Itself

When Coffee Meets Bagel, a free online dating service, came out in New York City in 2012, it entered a packed online dating market. In order to compete with a number of popular services, including Match.com, PlentyOfFish, OkCupid, and Tinder, Coffee Meets Bagel needed to advertise why it was better than existing sites.

It promoted itself as a dating service that provides higher quality matches and dating experiences with little work on the part of the consumer. To accomplish these goals, Coffee Meets Bagel utilizes two low-cost marketing approaches: it exploits Facebook and partners with local businesses. Using an algorithm, Coffee Meets Bagel finds matches through mutual Facebook friends. Users receive only one match, or "bagel," per day. Other online dating sites, on the other hand, usually have an overwhelming number of choices. This makes individuals treat their matches on Coffee Meets Bagel more seriously. It also reduces the amount of time they waste poring over higher numbers of - and also poorer quality - options. Additionally, Coffee Meets Bagel teams up with local businesses to offer deals that matches can use on their dates.

Coffee Meets Bagel also received a lot of exposure and generated tremendous Internet buzz when its co-founders appeared on "Shark Tank," a reality TV show in which contestants make business presentations to potential investors. The co-founders were offered $30 million but rejected the deal, believing their business could be worth much more. Now, they are concentrating their efforts on global expansion.

In Closing

Both the stories of Lyft and Coffee Meets Bagel demonstrate that marketing facilitates brand recognition and loyalty and expedites the development of a customer base. Even for a small business, marketing is critical to your ongoing success.

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Which Heineken James Bond Commercial is the Best?

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Heineken has been the official sponsor of James Bond with Daniel Craig in the role of the world's most famous spy.

Starting with Casino Royale and carrying right through to the latest movie blockbuster Spectre, Heineken has used the 007 platform as a means to punch above its weight on the global stage for a beer that considers itself the world's most international beer brand.

Anheuser-Busch InBev, World's largest brewer, so far hasn't tried to muscle in on this territory yet and so Heineken, the Dutch brewer has made the best of this relationship.

Heineken's Spectre campaign is the brand's largest global marketing platform of 2015. Spectre, the 24th James Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment.

The way the marketing model works, is Heineken produces a TV commercial using either the Bond girl in the lead role (as in the case of Casino Royale and Eva Green) or James Bond himself, (as in the latest Spectre Heineken collaboration) - plus the famous Bond music sting and elements of the story. The Heineken James Bond commercial runs 2-3 weeks prior to the launch of the official James Bond film to help create awareness for the new Bond film but importantly for the brewer to link the brand with the famous global film franchise.

So which Heineken James Bond 007 commercial is the best? Love to hear what you think:

Casino Royale + Heineken, produced by StrawberryFrog, is the Bond flick where Heineken kicked it all off starring the venerable Eva Green.

Quantum of Solace + Heineken followed two years later.

Skyfall + Heineken premiered in 2012.

Spectre + Heineken released in November 2015.


Scott Goodson is author of best selling "Uprising, how to build a brand and change the world by sparking cultural movements."

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Why I Don't Work for 'Exposure' as a Copywriter

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A few days ago, I received a call from a prospective client asking me what I would charge to write some short, industry-related posts for his blog. When I gave him a quote, he balked and said he couldn't afford it.

I thought about the conversation afterwards. Could I have sold myself harder? Could I have haggled more? Could we have bartered services? I found myself wondering what I would say if he approached me again.

Then, just two days later, he called me back. I was happy to answer the call, but I was completely caught off guard when he asked me if I would write for his site for free. When I told him that I was a professional and that by hiring and paying a professional, he'd be getting high-quality work, he asked me if I knew of any students who might be interested. I told him that I did not.

"Well, if we don't find any volunteers, I'll just have to write them myself!" he said.

He had grossly misused the word "volunteer." I realized that he was no longer a prospective client, and that we had reached an impasse. I wished him the best of luck and hung up the phone.

Throughout my career (I'm still in my 20s), I have been asked countless times to work for free. Here's why, although I love to volunteer, I could never bring myself to say yes to unpaid work--an entirely different concept.

Asking people to work for free is a degrading experience for both parties. The person asking is essentially saying that they don't value their project enough to invest in it, and the person who accepts such an offer is devaluing their entire industry, as well as the skills they likely paid thousands of dollars refining.

After all, if we don't respect what we do, who will?

This point really hit home for me when that very evening, just a couple of hours after this phone exchange, I saw a video that a freelance editor friend shared about saying no to spec work. The video has been up for just over a week, and is swiftly gaining popularity as it resonates with people in creative fields. Personally, I've never understood why writers, graphic designers, or photographers are expected to work for free, and I don't understand why other people think they should. In fact, I find it insulting.

After we graduated with our writing degrees, another friend of mine took an unpaid internship as a writer at a business magazine. He showed up to work every weekday morning for six months, before him and all of the other interns were let go to make way for a new batch of fresh faces. I couldn't imagine giving so much to a company only to be so unappreciated that I was let go without a second thought. Doing unpaid internships with the hope that the company will realize your value and hire you down the road is faulty logic, because companies that use unpaid interns do not have that kind of integrity. They also lack the long-term vision to see how hiring unpaid interns dampens office morale, and is actually more work for a company because they will always have to train newcomers. I never accepted unpaid internships (modern slavery) while I was a student or new grad, even though it was common practice--even considered prestigious--in my field. This is because I think it's very easy to lose track of just how much we give ourselves away, and end up a fulltime, uncompensated worker, which is exactly what an unpaid intern is. There's nothing glamorous about it.

The gentleman who phoned me cited building a portfolio and gaining exposure as perks I'd receive by writing for his website. Many companies use these tactics to try to rationalize "hiring" unpaid interns to do the same work, with the same quality as a professional, but without the paycheck. Some naive new graduates will take the bait, feeling trepidation about stepping into the workplace and wondering whether their degree alone is enough to offer. However, by working for free, we are only helping to build someone else's dream and not our own. It is a self-esteem killer. Any "exposure" we happen to receive from a company tacky enough to make such a request is more than likely to be minimal, if existent. Free work does not open doors. Instead, it takes up precious time that we could be spending seeking work that pays the bills, or volunteering to do activities we genuinely love.

Although it's a general principle that I will not work for free, I do like to volunteer occasionally. I've volunteered to edit for a cow protection non-profit, I've baked cakes for my local temple, and I enjoy writing for various publications without compensation. The difference between these organizations and the former prospective client is that I approached them and willingly offered my services. This is the true meaning of "volunteering," an act which shouldn't even feel like work.

I chose to volunteer because I believed in what these organizations stood for and I had a personal vested interest in seeing them succeed because of a shared passion: animal rights, vegetarianism, etc.

Basically, if I want to freely give someone my time, I let them know.

I hope that in the future, people who may consider asking me to work for free will read this post before they pick up the phone. If I feel like volunteering, I'll call you.

*Note: This post also appears on my business website and my blog.

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Top 10 Year-End Tax Planning and Other Financial To-Do's

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Dear Readers,

With time rushing by and the end of 2015 in sight, you may be lamenting that you haven't accomplished all that you had planned. But even if you'll have to put off certain things until 2016, you still have time this year to make some smart financial moves.

To help you finish out 2015 with a flourish, here's my list of top 10 year-end financial to dos.

1) Max out retirement contributions
Make sure you're on target for retirement--and save on taxes, too--by contributing the maximum to your tax-advantaged retirement accounts, whether you have an IRA, a 401(k) or both. For 2015, you can contribute $5,500 to a traditional IRA, plus a $1,000 catch-up contribution if you're 50 or older. Hopefully, you're already contributing enough to your 401(k) to capture any company match. If you can do more, you can contribute up to $18,000, plus a $6,000 catch up for 50-plusers. Even if you have a Roth IRA or Roth 401(k) with no upfront tax deduction, max out your contributions. It's a yearly opportunity you don't want to give up.

2) Take advantage of an HSA
If you have a health savings account (HSA) tied to your high-deductible health insurance plan, now's the time to max it out. An HSA lets you make tax-deductible contributions that you can later withdraw tax-free for qualified medical expenses. HSA contribution limits for 2015 are $3,350 for singles, $6,650 for a family, with a $1,000 catch-up for age 55 and up. And if you're lucky enough not to need the money immediately, you can save it for future use.

3) Harvest capital losses to balance gains
As you consider your year-end portfolio rebalancing, see if it makes sense to take some capital losses to cancel out capital gains. Not only will it save you money on capital gains taxes, it will give you the chance to clear out some of the losers, reset your asset allocation, and reinvest in areas that you think may have more potential for gain.

4) Prepay where possible
If you have the means, prepaying things such as property taxes, medical bills or estimated state taxes can give you added deductions to further reduce your taxable income.

5) Use--don't lose--the money in your Flexible Savings Account (FSA)
Unlike an HSA, with an FSA you generally have to use the money you put into it during the calendar year or lose it. While new rules allow an employer to let you carry over $500 or give you an extra two and a half months to use the funds, it's not required. Either way, now's the time to check the balance in your FSA and put those funds to work.

6) Take your required minimum distribution (RMD)
This won't save you on taxes, but it will save you a hefty penalty. You must take RMDs from traditional IRAs and 401(k)s by December 31. The only exception is your very first RMD, which you can delay until April 1of the year following the year you turn 70½. This isn't to be treated lightly. Miss the deadline and the penalty is 50 percent of the amount that should have been withdrawn.

7) Get a jump on tuition
Will you be facing a big college tuition bill this spring? If you can pay it before the end of the year, you might be able to ease the pain a bit with up to a $4,000 tax deduction. There are income limits ($80,000 for single filers/$160,000 for married filing jointly; not available if married filing separately), but if it works for you, it's worth considering.

8) Give your health insurance a checkup
Make sure you have the most complete and cost-effective coverage available. Open enrollment for 2016 coverage on the Health Insurance Marketplace is from November 1, 2015 to January 31, 2016, so now's the time to do some comparison-shopping.

9) Make tax-free gifts
If you can afford to be generous, Uncle Sam makes it even easier to give gifts to special people on your list. In 2015, you can give up to $14,000 each to any number of individuals with no gift tax or reporting requirements. And there's no tax for the recipient.

10) Be charitable
Giving to charity not only feels good, it has tax advantages as well. Consider opening a Charitable Gift Account (also called a donor advised fund) and get an upfront tax deduction for your charitable contribution. If you fund your account with appreciated stock, you'll get the added advantage of avoiding capital gains taxes while getting a tax deduction for the full market value of the donated stock.

Get these to dos out of the way now and you'll have that much more time to enjoy the rest of the year. There's no time like the present!

For more updates, follow Carrie on LinkedIn and Twitter.

Looking for answers to your retirement questions? Check out Carrie's new book, "The Charles Schwab Guide to Finances After Fifty: Answers to Your Most Important Money Questions."

This article originally appeared on Schwab.com. You can e-mail Carrie at askcarrie@schwab.com, or click here for additional Ask Carrie columns. This column is no substitute for an individualized recommendation, tax, legal or personalized investment advice. Where specific advice is necessary or appropriate, consult with a qualified tax advisor, CPA, financial planner or investment manager. Diversification cannot ensure a profit or eliminate the risk of investment losses.



COPYRIGHT 2015 CHARLES SCHWAB & CO., INC. (MEMBER SIPC.) (1115-6827)

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Diamonds Are Abundant

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What’s more scarce than perfect diamonds, right?



Wrong.



This week, a new company called Diamond Foundry announced that it is able to “grow” hundreds of perfect, “real” diamonds (up to nine carats) in just two weeks in a lab.



Announced “above the line of supercredibility,” with the backing of Leonardo DiCaprio and 10 billionaires, my friend Martin Roscheisen is about to disrupt an industry that has been built on scarcity for centuries.



More details on Diamond Foundry in a second… but in the meantime, this audacious company really begs the question: What is truly scarce?



This blog is intended to have you ponder that question, and hopefully realize that technology is a force that converts the seemingly scarce to abundant.



The Lesson of Aluminum



Thousands of years ago, a goldsmith brought an unusual dinner plate to the court of Emperor Tiberius.



The plate was a stunner: made from a new metal, very light, shiny and almost as bright as silver. The goldsmith claimed he’d extracted it from plain clay, using a secret technique, the formula known only to himself and the gods.



Tiberius, though, was a little concerned (and perhaps jealous). Instead of giving the goldsmith the regard expected, he ordered him to be beheaded.



This shiny new metal was aluminum, and that beheading marked its loss to the world for nearly two millennia. It next appeared during the early 1800s, but was still rare enough to be considered the most valuable metal in the world. In the mid 1800’s, Napoleon himself threw a banquet for the king of Siam where the honored guests were given aluminum utensils, while the others had to make do with gold.



Aluminum’s rarity comes down to chemistry. Technically, behind oxygen and silicon, aluminum is actually the third most abundant element in the Earth’s crust, making up 8.3 percent of the weight of the world.



But you can’t dig up chunks of pure aluminum because all of it is tightly bound as oxides and silicates in a brown claylike material called bauxite.



Historically, pure aluminum was so difficult to separate from bauxite that it was worth more than gold and platinum.



It was the creation of a new breakthrough technology known as electrolysis, discovered in 1886, that changed everything. The Hall-Héroult process, as it is now known, uses electricity to liberate aluminum from bauxite.



Suddenly everyone on the planet had access to ridiculous amounts of cheap, light, pliable metal.



Technology Transforms Scarcity to Abundance



There are countless examples of technology transforming scarcity into abundance – in fact, I co-authored an entire book on the subject.




  • Electrolysis made pure aluminum abundant.

  • Google made access to information abundant.

  • The mobile phone and Internet is making communications abundant.

  • Solar is making energy abundant.



Technology is a resource-liberating mechanism.



Speaking of… Now Diamonds are Abundant



Raw diamonds account for roughly $15 billion in sales each year.



But a Bain report points out, that value is increased downstream: “As $15 billion in rough diamonds becomes $24 billion in polished diamonds, which in turn goes into diamond jewelry with a resulting retail value of $71 billion.”



The biggest problem: the diamond mining process is very expensive and difficult, and the industry has been rife with conflict, violence and corruption.



Enter the Diamond Foundry: they are now “culturing diamonds” in a California lab, rather than mining them from the Earth.



It’s clean, ethical, scalable and significantly cheaper than traditional mining methods.



How does it work?



The process doesn’t yield traditional “synthetic” diamonds, but instead 100 percent pure diamonds with the same molecular imperfections of the diamonds you’d find in the Earth – largely because they start as natural diamond.



As a recent Forbes article explains, “An investor in Diamond Foundry likened the process to growing a plant. You need a seed from another plant for a new one to grow. In this case, a small slice of a natural diamond is used as the base, or "seed," to grow new layers on top of the crystal until new diamonds are formed. Then that "seed" base is scraped off and reused to grow new diamonds.



Heat used to grow diamonds



These diamonds are grown in a very hot reactor that reaches about 8,000 degrees Fahrenheit.”



"Diamonds are born from a fiery heat, so we set out to create a plasma of unprecedented energy density," the company explains.



Diamond Foundry leverages a plasma that allows atoms to attach themselves to the thin slice of Earth-extracted diamond.



The atoms then stack on top of that natural diamond, layer by layer, until a pure, jewelry-grade diamond is formed.



Hundreds of these diamonds can be formed at once in just a few weeks, the largest so far weighing nine carats.



Diamonds, once a scarce resource, are perhaps quickly becoming abundant.



Diamonds



So what is truly scarce?



There are lots of things that are still scarce – but, as I wrote in my New York Times bestseller, Abundance: The Future is Better Than You Think– it’s only a matter of time before they become abundant. Health, access to the best education, labor, energy, water… even time.



Scarcity is contextual, and with the accelerating rate of technological innovation and the convergence of key exponential technologies, I believe we are rapidly approaching a world where nothing is scarce and everything, to some degree, can become abundant.

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A Conversation With Drew Houston

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At this year's TechCrunch Disrupt in San Francisco, the tech entrepreneur talks about his business, success, and the one decision that has changed his life.

Drew Houston, is the co-founder of Dropbox, which he has built from a simple idea into a collaboration platform that is used by hundreds of millions of people. He graduated from MIT in 2006, and only six years later was named to MIT Technology Review's TR35 list honoring the world's top innovators under 35.

After being frustrated with carrying USB drives and emailing himself files, Houston started working on a file sync service. As a single founder, he applied to Y Combinator, got in, brought in co-founder Arash Fedowski, and the rest is history. To date, Dropbox has been one of Y Combinator's most successful investments.

What is one decision that has changed your life in a major way?

Moving out here to start Dropbox made a huge difference. It began with a problem that I had. I was obsessed. I had to solve the problem, I had to keep listening, keep iterating.

Between all the different ideas you had, how did you decide to focus on Dropbox?

Dropbox was really the one idea that captured my imagination. At the beginning it was less because it was a big problem that everyone had and more that the pain was so acute for me. You want to be analytical and think about problems in the abstract, but you should listen to something that pulls you.

What's the best advice you ever received?

The first advice we really paid attention to was from Hadi Partovi, one of our early investors. He had asked his mentor for the most important advice. The mentor replied with ten pieces of advice, "Hire the best people, hire the best people, hire the best people,..." So getting the best people is very important.

How do you get the best people on your team?

It's really hard, but in the early days you start by getting your most talented friends. Later on you need to make a conscious effort to build a really diverse team because growing a company requires all these different kinds of people to solve all these new problems.

What thing do you attribute to getting things done?

As a founder you need to understand how to build an awesome team, and a great product. You also have to address a huge market -- and figuring out distribution is often just as hard as solving the problem.

How do you make sure you have focus?

I think it starts with your customer. What is the most important problem that they have? The problems you solve should be the problems that they have.

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How do you align decisions with your purpose?

You have to think systematically about it. As you bring in people from these different backgrounds, most of the decisions get made when you are not in the room. You have to program a culture so people move in the same direction.

If you could have dinner with anyone in history, who would you choose?

Benjamin Franklin.

Do you have a favorite book?

I read a lot and one of the first business books that really got me excited was The Innovator's Dilemma, by Clayton Christensen. It's the kind of book that changes how you understand the world.

What advice would you offer to your younger self?

Remember that every young entrepreneur is doing it for the first time and enjoy the ride.

What is success for you?

Being able to paint on a bigger and bigger canvas. It reminds me of what it felt like when I was back working out of my apartment. There are these big problems and for whatever reason nobody is solving them. The difference today is now we can pick a problem, press a button and the solution is in millions of users' hands.

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You can follow Drew Houston on Twitter and learn more about Dropbox on their website. If you enjoyed this interview, you can follow Patrick Daniel on Twitter, Facebook or join his newsletter.

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An Open Letter to Mark Zuckerberg About Education, From a Former Classmate

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Dear Mark,

You probably don't remember me, but we were students together at Phillips Exeter Academy 15 years ago. I was a lower (sophomore) when you were a senior, so our paths didn't overlap much, but I do believe we had one class together -- Latin with Mr. Morante.

I'm writing for two reasons: first, a quick thank you for Facebook. I've always enjoyed it as a social tool, but recently I have discovered how powerful it can be as networking tool to gather people around a common cause. Lately, I've connected with parents, teachers, administrators, bloggers, and other activists around the country who are all working passionately toward one goal: getting our local schools back from the powerful corporate and political interests that now strangle them. We share notes and research, triumphs and setbacks, inspiration and outrage, and lately it seems -- incrementally at least -- that we may be getting somewhere.

A bit about me: after Exeter and college (Amherst '07), I followed the two-year teaching-temp route through the New York City Teaching Fellows program. But, instead of going on to more "big time" things (as a fellow classmate once asked if I would), I discovered that I loved being in the classroom and working directly with kids so much that I became a career teacher, and now teach fourth grade in Maine. Would you believe that with a salary of $40k a year, a mortgage, a baby, a husband in law school -- and, as a result, a net worth well in the negative numbers -- I haven't once regretted this decision?

But it hasn't been easy. For the last eight years, I have witnessed and experienced the harm that reform efforts are inflicting on teachers and students alike. Much of this abuse is related to the testing mandates of No Child Left Behind, but there are also new, potentially even more harmful policies with which we are now contending. Recently, I have been using this blog, and yes, Facebook, to try my hand at being an outspoken advocate for our kids, parents, teachers, and local schools.

Which brings me to the second reason that I am writing.

Last week, I was alarmed when a friend of mine sent me a post from your own Facebook page endorsing "personalized" learning, as well as announcing your recent partnership with Summit Public Schools to promote this model.

I am quite certain that in doing so, you have genuinely good intentions. I also suspect that you have been heavily courted by reform-oriented groups and foundations, and that they have, through their carefully curated examples of "personalized learning," presented nothing less than a miracle to you in hopes of gaining your support and endorsements.

"Corporate reformers," as we call them on the ground, are very good at preying on our best intentions. I, myself, was once taken in by a school that promised it was "closing the achievement gap," but whose practices were so appalling and abusive that I left within a year. Of course, I have never been to a Summit Public School, so I cannot speak about their system. I must confess, however, that when I see who else is promoting this school, the hair on the back of my neck stands up.

Let me assure you that "personalized learning," as it is being pushed by the Gates Foundation, the American Legislative Exchange Council, the Digital Learning Now Council, as well as countless educational technology companies, start-ups, and venture capitalists who have invested millions into personalized learning experiments (they call them "innovations"), is a far, far cry from the type of education we got at Exeter.

At Exeter, we sat around shiny hardwood tables debating meaning buried within novels that were carefully selected by our teachers; we disagreed about interpretations of historical events, and were sometimes drowned out by the passion of Harkness Warriors (I was never one of those, were you?). Our teachers had ways of guiding us toward particular insights, but they never held us hostage to specific outcomes, or "competencies" as they are called now, before allowing us to move on. (If you aren't sure what I mean by "competencies" and the role they play in personalized learning models, please read more here.)

If an outside observer had come into one of our classrooms, as happens now in many public schools, to ask us, "What is your learning target today, and how will you know if you have met it?" I don't think many of us would have been able to say. Our teachers probably would have been appalled at such a question.

These are the constraints under which "personalized" learning models operate. Standards, competencies, learning targets and progressions, all of which must be tracked and monitored and controlled in order to work, are the ingredients of "personalized learning." Students may be in control of their "learning trajectory," in such a model, but not of their own minds, as we were at Exeter.

In my humble opinion, this is a bastardization of true education.

Of course, you can see why venture capitalists, educational technology companies and their related foundations (yes, I do mean Gates) would see a prime opportunity for profit through this type of model. Computers can, indeed, do this type of work.

I encourage you to look more deeply into the policies and practices you are now advocating. Look beyond the carefully selected models you are presented, look beyond the well crafted and well financed PR campaigns, and reach out to the teachers, parents, and students whose local schools are being destroyed and remade according to the whims of corporate investors. You may be surprised, and saddened, by what you hear.

Sincerely,

Emily Talmage (formerly Kennedy), Exeter '03

This piece originally appeared on EmilyTalmage.com.

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Are You Ready to Be an Entrepreneur? Ask These 5 Questions

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You might be fixated on the idea of entrepreneurship, but are you ready to take on the challenge? These five questions will tell you.

Entrepreneurship is an appealing idea to many, but few go through with starting their own companies, and even fewer end up being success. Why is this? The challenges of entrepreneurship are tough, multifaceted, and daunting--and not everybody's cut out for the work. You don't need a degree to be an entrepreneur, nor are certain people "born" to be entrepreneurs; in fact, you can get everything you need to start and manage a good business from free resources, networking, and hard work.

Still, some people try to become entrepreneurs before they're ready, resulting in disaster. So how can you know if you're ready?

Ask yourself these five questions:

1. Can you handle the financial risk? Most startups require a bit of startup capital from their founders, but the financial risk is more than that--you might go years before receiving a reliable paycheck for your business. Are your personal finances in a position to handle that?

2. Do you know what entrepreneurship entails? It's more than just thinking up an idea and sitting back. As an entrepreneur, you'll wear a lot of hats during your business's creation, and it's going to take everything you have to make your business a success.

3. Do you know where you're going to start? Do you know the key entrepreneurship resources in your area (including possible mentors or investors)? If not, start the research now.

4. Do you have the personal experience? Experience isn't a requirement to be an entrepreneur, but it is helpful. Where you get the experience doesn't matter. You need to be able to manage people, manage your time, make important decisions, adapt to new circumstances, and of course, experience working in your industry of choice doesn't hurt either.

5. What do you really want out of entrepreneurship? If the answer is money or fame, chances are, you aren't going to get far as an entrepreneur. The money is nice, and a motivation for many, but you have to be passionate about your ideas and your personal growth if you truly want to be successful.

Can you answer all of these questions honestly and affirmatively? If so, you're personally and logistically ready to take the next steps in building your business. For all its challenges and hardships, entrepreneurship is uniquely rewarding--so prepare yourself, and take the next steps when you can.

Bio:
Jose Vasquez is a serial entrepreneur and tech enthusiast dedicated to helping startup technology companies get the direction and momentum they need to succeed. As the founder of Build. Brand. Blast., Jose has established a collective resource for tech entrepreneurs to consult when brainstorming, creating, launching, or expanding a new business. Jose is also the founder and CEO of Quez Media Marketing, a marketing firm that combines technology and creativity to help new and growing companies get the results they need.

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The Art of Noise and the Power of Communication

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Matt Harvey


This is a picture of Matt Harvey, a poet in Devon, outside his shed where he sometimes gets inspiration. He does really brilliant shows and is passionate about getting his message across, and mostly he is a lot of fun and really entertaining. Since his residency, with RegenSW, he is the closest thing the South West of England has to an official climate poet.

Climate Poets

We definitely need more climate poet because, to be frank, for most people, in simple talk, the science is not exactly straightforward, doesn't paint a particularly rosy picture and leaves you thinking, "Well, what on earth I am supposed to do?"

It is also grist to the mill for those campaigning for things as they are: the marketing and communication mind of the scientist, I am afraid to say, is no match for the nimbler 'hands-on' street fighting competitor. The communication of this infinitely interesting and actually rather inspiring topic of conversation has been, rather sadly, a bit of a balls up.

Rules of the Game

The rules of the game don't apply equally well. There is no match referee to call offside and manage fair play. It's not a fair fight; it's plain to see that the 'cause for common good' is handicapped by its earnest sense of doing the right thing. This is especially true when all the bad climate news is labored, up until a point where people are doom laden and in the mood to switch off and indulge in some comfort shopping.

So there needs to be a change in the style of communication. In terms of bringing a message home, the more potentially disruptive it is, the more people will tend to use their defenses to ignore it, discredit or put it in the just too difficult box.

For a message to work it has to have some key ingredients: it needs to be relevant, it needs to be actionable, it needs to be positive and it needs to provide some sense of comfort. It also really helps when your friends, colleagues, peers and leaders are also thinking and feeling along the same lines.

Change the Game

The art of noise is about how to confuse the picture so nothing changes; it is in part an appeal to our lazier habits. It tends to favor 'old school' and monopolistic institutions and is not good for free markets, competition, innovation, personal freedom or the common good.

One way to change the game is to appeal to the instincts of competition, growth and innovation rather than play the moral 'my science is better than yours' blame game. There are millions of people who work creatively with climate risk and sustainability across all areas of work life and make good money from purposeful risk.

Mapping this shows real change and it is a much more helpful starting point. It meets the criteria of communicating a relevant, actionable, positive and comforting message, where many people are in the same boat.

Another way is to have some fun; here is one of Matt's poems which has been turned into song for a new crowd funded Transition-inspired musical (https://www.kickstarter.com/projects/862794604/something-wonderful-in-my-back-yard-or-swimby-the):

Pie in the Sky

"Put a saddle on a sunbeam
Hang a bridle on a breeze
Ride the tide into the future
Land of Possibilities

They tell me: If you want that kilowatt
You've gotta frack 'n' drill a lot
And then of course you spill a lot
And when I ask them WHY?
They say: Don't let 'em tell you otherwise
Those Greenies tell a pack of lies
When will you people realise
It's all just pie in the sky!
Yee-ha!

Well slap my thigh,
Pie in the sky!
Hi de hi and Ho de ho
It's the high-wide sky-pie rodeo

And I say: If the sky can provide
Gee, that's kinda nice of it
If there's pie in the sky
Then cut me a slice of it

Serve me up a plateful
I'll be glad and I'll be grateful
Earth, water, wind 'n' fire are my dream team
Let's tap the to-ing and the fro-ing
Bag the beaming and the blowing
Milk the movement of the ever-flowing stream
Yee-ha!

So frack me no fracture
And drill me no well
And nuke me no reactor
'Cos I'm goin' for to dwell

In the Land of Possibility
The Land of Ingenuity
Exploiting every property
Of earth, sea, wind and sun
It puts the fill in my philosophy
A sigh in my psychology
Adds meat to meteorology
An' I guess it's kind of fun (Yee-ha!)

In the land where the sky can provide
Yee ha!
In the land where the sky's made of pie
Yee ha!

Because the reckoning is beckoning
The planetary auditors
Are reeling every second in
There's flooding and there's shortages

Put a saddle on a sunbeam
Hang a bridle on a breeze
Ride the tide into the future
Land of Possibilities"

By Matt Harvey, The Element in the Room
https://thequixoticpress.files.wordpress.com/2014/09/theelementintheroom.pdf

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How to Write Fast and Well, Part 7: Get Physical

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Last time, I showed you how to improve your writing simply by getting rid of adjectives and adverbs. Instead, I said, use the right nouns and verbs.

This time: how to find those nouns and verbs.

Red Apple photo by Abhijit Tembhekar, used under Creative Commons license CC-BY-SA-3.0The key is to remember that we invented nouns and verbs to stand for things and actions that we can see, hear, feel, smell or taste: "I bit into an apple." Later we created abstractions, like "nutrition". But what's most real to us is reality: the crunch and taste of the physical world.

Our emotions, too, are physical. Have you ever felt anger, love or fear in your brain? No, you felt them in your throat, your heart and your gut.

When you write about a physical thing -- an apple -- or a physical action -- biting into the apple -- you engage your readers' senses, and hence their emotions.

In fact, recent brain research has found that when we imagine something, our brains activate almost as if we had had the actual experience. Some of that research was described in a 2012 New York Times article called "Your Brain on Fiction":

When [Spanish-speaking] subjects looked at the Spanish words for "perfume" and "coffee," their primary olfactory cortex lit up....

In [another] study... the brains of participants were scanned as they read sentences like "John grasped the object" and "Pablo kicked the ball." The scans revealed activity in the motor cortex, which coordinates the body's movements....

The brain, it seems, does not make much of a distinction between reading about an experience and encountering it in real life; in each case, the same neurological regions are stimulated.


On the other hand, if you use non-physical words, your readers' senses and emotions lie dormant.

Compare two ways of describing a whale:

1. I was about to see a really big whale, up close.



This sort of works, because we can imagine an actual whale. But "really big" and "up close" aren't doing much, are they?

Something like this might work better:

2. The smooth surface of the water started to bulge. The boat tipped to one side.



We haven't even mentioned the whale yet, yet it feels more real. That's because we described physical things and actions. We let the reader feel them, instead of telling the reader what to feel about them.

This works even when you're discussing abstract topics.

Compare these:

1. Many American workers are suffering from the effects of wage stagnation.


2. Warehouse supervisor Joe Johnson makes $22,000 a year. His last raise came 10 years ago.



I may think I care about "wage stagnation". But I have the experience of caring about Joe Johnson.

It turns out that much of what makes for good writing happens before a single word is chosen: It involves simply learning to see (or hear, touch, smell or taste) what's actually there.

Here are the previous posts in this series:

Creating Content Driving You Crazy? Here's How to Write Both Fast and Well
(Part 1)

How to Write Fast & Well, Part 2: Know What the Heck You Mean
How to Write Both Fast and Well, Part 3: The 'One Point Rule'
How to Write Both Fast and Well, Part 4: Flip Your Pyramid
How to Write Both Fast & Well, Part 5: An Ancient Lesson in Three Acts
How to Write Fast and Well, Part 6: The Case of the Murdered Modifiers

Apple photo: Abhijit Tembhekar, used under Creative Commons license CC-BY-SA-3.0

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Dead Empires: How China May Overtake the U.S.

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"The earth is the tomb of dead empires, no less than of dead men." Thus wrote the American economist and journalist Henry George in his 1879 worldwide bestseller, Progress and Poverty. Adam Smith had identified cooperation and specialization -- "the division of labor" -- as the forces that generated economic growth and prosperity. George claimed that those same forces led eventually to collapse, as monopolization of land and other natural resources directed more and more wealth into ever fewer hands. (George was nonetheless an optimist; he argued for heavy taxes on wealth and checks on monopoly -- causes vigorously taken up by Progressive reformers in the early twentieth century.)

When George first wrote, the sun never set on Queen Victoria's Empire, and looked like it never would. Yet twenty years later the British Empire was visibly faltering, plagued by bankruptcies of investments in U.S. railroads, the failure of obsolete industries, and the quagmire Boer War in South Africa. New rivals -- the United States, Germany, and Russia -- peered over the horizon.

Two astute observers have recently offered complementary predictions of the imminent demise of the American empire, and its replacement by China. One is historian Alfred McCoy of the University of Wisconsin, and the other is investigative journalist Barry Lynn of New America.

In "The Geopolitics of American Global Decline: Washington Versus China in the Twenty-First Century", McCoy describes the Chinese strategy to break through the encircling ring of American bases to reach -- and control -- its markets and resources directly. As U.S. officialdom has already noted with some alarm, China is aggressively seeking to assert dominion over the South China Sea between it and Japan and the Philippines. It has been dredging landfill to create airbases on the unoccupied Spratley Islands, and has demanded that U.S. and other aircraft overflying the area obtain Chinese permission. But that's just the eastern end. McCoy presents maps showing China's massive investments in infrastructure to link it westward overland to the rest of the great Eurasian heartland. While U.S. railroads and bridges crumble, the Chinese are building a dense internal network of sophisticated high-speed high-volume railroads, plus oil and gas pipelines. These will connect up with transcontinental railways and pipelines, crossing Kazakhstan, reaching Moscow, and from there to Hamburg, Germany on the Baltic Sea. Another corridor will connect through Pakistan to the Arabian Sea, and yet another across Myanmar to the Indian Ocean. Meanwhile, the Chinese are making huge collaborative investments with these neighbors and with willing partners in Africa and Latin America. McCoy sees the TPP as Obama's last-ditch effort to contain China.

For years, Barry Lynn has reported on the growing power -- and weakness -- of multinational monopolies. The power is more obvious: higher prices, less choice, less innovation -- and greater political influence. The weakness is less obvious: less investment, fewer jobs, lower wages, and restriction of manufacturing to dependence on a small number of cheap, mostly foreign suppliers.

Here's where China comes in, as Lynn reports in "The New China Syndrome: American Business Meets Its New Master". Multinational businesses, like the auto companies and computer companies, increasingly depend on China both for cheap manufacturing and for access to the growing Chinese consumer market. Lynn reports a number of instances where Chinese have intimidated multinationals into concessions on price, or ownership shares, or jobs for children of Chinese leaders. He describes an episode in which bureaucrats summoned in-house lawyers from some thirty companies, including GE, IBM, Intel, Microsoft, Siemens, and Samsung, told them that half the companies were under investigation for monopoly crimes -- without saying which -- and instructed them write public "self-criticisms" under threat of double or triple fines should they refuse. The great monopolies must submit to this arbitrary tyranny precisely because they have destroyed so many other sources of supply, and have so eroded consumer markets in the rest of the world.

Bill Clinton saw U.S. investment in China as a way to "a more open and free China." What if, Lynn asks, "the extreme economic interdependence between the United States and China is not actually carrying our values into a backward and benighted realm, but accomplishing precisely the opposite -- granting the Chinese Politburo ever-increasing leverage over America's economic and political life?" And, one might add, leverage over all the other multinational host countries? That could hardly have been more obvious than in the obsequious reception given to President Xi Jinping on his recent state visit to Great Britain. The meeting sealed a series of business investments, including a deal in which Chinese investors take a one-third stake in Hinkley Point C, Great Britain's first new nuclear plant in a generation.

So, on the one hand, as Alfred McCoy suggests, Chinese infrastructure investment and joint ventures in foreign countries increasingly constrain U.S. power from the outside. On the other, as Barry Lynn suggests, Chinese control of multinational corporations threatens U.S. power from the inside. After the British Empire collapsed in the bloodbath of World War I, it staggered on a few more years as a zombie agent of the growing American empire. (See Middle East.) That empire may in turn stagger on as the zombie agent, not of a western democracy, but of a giant nation contemptuous of our values -- and with thousands of years' experience managing empires.

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President Obama's Forum: High Theater on High Drug Prices

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The Obama administration is sponsoring a forum this week on the problem of high drug prices. The purpose is presumably to express concern about a rapidly growing problem for both people in the United States and around the world. It seems likely that the point is to quite literally express concern, as opposed to taking substantive steps towards addressing an enormous problem that not only takes an economic toll, but threatens people's health and lives.

The reasons for skepticism are obvious. First and foremost, the Obama administration has placed higher drug prices at the center of its trade agenda. As was widely reported, the last major sticking point in reaching an agreement on the Trans-Pacific Partnership (TPP) was the Obama administration's insistence on longer periods for maintaining the exclusivity on test data for biosimilar drugs.

This exclusivity means a monopoly period in which drug companies can charge high prices because there are no competitors. The Obama administration went to the mat for the pharmaceutical industry on this issue, putting aside concerns in other areas. For example, the pursuit of the pharmaceutical industry's agenda meant that currency management - which has led to the huge U.S. trade deficit and the loss of millions of manufacturing jobs - was not an item addressed in the TPP.

In addition to the administration's willingness to do the pharmaceutical industry's bidding, the class of excluded characters also indicates a lack of seriousness on this issue. There are a number of groups that have been working for decades to increase the accessibility of drugs around the world, most notably Doctors Without Borders. It seems that none of the representatives of these groups will be present at the forum.

There also have been many academics who have been working to develop alternative systems of research financing so that drugs could be sold in a free market without government granted monopolies, like patent protection and data exclusivity. The most notable person in this group is Joe Stiglitz, the Nobel Laureate, who also was not on the guest list.

Any honest discussion of high drug prices should include some consideration of alternative financing mechanisms. After all, fans of free trade everywhere know that a 10 or 20 percent tariff on clothes or cars is bad news. Such tariffs lead to economic waste and encourage corruption, as is explained in the economics textbooks.

Patent monopolies typically raise the price of drugs by 10 or even 100 times the free market price. This is equivalent to tariffs of 1,000 or 10,000 percent. Everything the economics textbooks say about 10 or 20 percent tariffs applies to the protection given drug companies, except the impact is hugely greater since the size of the effective tariff is so much larger. How could a serious forum on drug prices not deal with this fundamental issue?

There are alternative financing mechanisms to patent monopoly already in existence. The government spends more than $30 billion a year funding biomedical research through the National Institutes of Health. Everyone familiar with the output from this research, especially the drug companies, agrees that this is money very well spent. This funding certainly could be expanded.

There is also much research financed by private foundations and charities. Working with other organizations and drug companies, Doctors Without Borders has developed a number of new drugs and treatments. This research has benefited hundreds of millions of people, but cost less than one tenth of what the pharmaceutical industry claims it costs them to develop a single drug.

The most obvious place to begin an expansion of publicly supported research is in the clinical trial phase. This is where the industry's worst abuses occur, with pharmaceutical companies often concealing evidence that their drugs may be less effective than claimed or possibly even harmful.

If the government paid testing companies to buy up the rights to promising drugs, and then do the testing, all the results could be placed in the public domain. This will allow other researchers and doctors to better assess the merits of the drug and the appropriateness for their patients.

Also, since the research was paid for by the government, the drug could be made available at generic prices once it was through the Food and Drug Administration's approval process. New cancer drugs would be costing hundreds of dollars per year, instead of hundreds of thousands.

Publicly funded clinical trials would be the sort of item that would be on the agenda at serious discussion of high drug prices. Unfortunately, innovative alternatives to patent-supported research are not likely to be discussed at the Obama administration's show this week.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











President Obama's Forum: High Theater on High Drug Prices

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0
0
The Obama administration is sponsoring a forum this week on the problem of high drug prices. The purpose is presumably to express concern about a rapidly growing problem for both people in the United States and around the world. It seems likely that the point is to quite literally express concern, as opposed to taking substantive steps towards addressing an enormous problem that not only takes an economic toll, but threatens people's health and lives.

The reasons for skepticism are obvious. First and foremost, the Obama administration has placed higher drug prices at the center of its trade agenda. As was widely reported, the last major sticking point in reaching an agreement on the Trans-Pacific Partnership (TPP) was the Obama administration's insistence on longer periods for maintaining the exclusivity on test data for biosimilar drugs.

This exclusivity means a monopoly period in which drug companies can charge high prices because there are no competitors. The Obama administration went to the mat for the pharmaceutical industry on this issue, putting aside concerns in other areas. For example, the pursuit of the pharmaceutical industry's agenda meant that currency management - which has led to the huge U.S. trade deficit and the loss of millions of manufacturing jobs - was not an item addressed in the TPP.

In addition to the administration's willingness to do the pharmaceutical industry's bidding, the class of excluded characters also indicates a lack of seriousness on this issue. There are a number of groups that have been working for decades to increase the accessibility of drugs around the world, most notably Doctors Without Borders. It seems that none of the representatives of these groups will be present at the forum.

There also have been many academics who have been working to develop alternative systems of research financing so that drugs could be sold in a free market without government granted monopolies, like patent protection and data exclusivity. The most notable person in this group is Joe Stiglitz, the Nobel Laureate, who also was not on the guest list.

Any honest discussion of high drug prices should include some consideration of alternative financing mechanisms. After all, fans of free trade everywhere know that a 10 or 20 percent tariff on clothes or cars is bad news. Such tariffs lead to economic waste and encourage corruption, as is explained in the economics textbooks.

Patent monopolies typically raise the price of drugs by 10 or even 100 times the free market price. This is equivalent to tariffs of 1,000 or 10,000 percent. Everything the economics textbooks say about 10 or 20 percent tariffs applies to the protection given drug companies, except the impact is hugely greater since the size of the effective tariff is so much larger. How could a serious forum on drug prices not deal with this fundamental issue?

There are alternative financing mechanisms to patent monopoly already in existence. The government spends more than $30 billion a year funding biomedical research through the National Institutes of Health. Everyone familiar with the output from this research, especially the drug companies, agrees that this is money very well spent. This funding certainly could be expanded.

There is also much research financed by private foundations and charities. Working with other organizations and drug companies, Doctors Without Borders has developed a number of new drugs and treatments. This research has benefited hundreds of millions of people, but cost less than one tenth of what the pharmaceutical industry claims it costs them to develop a single drug.

The most obvious place to begin an expansion of publicly supported research is in the clinical trial phase. This is where the industry's worst abuses occur, with pharmaceutical companies often concealing evidence that their drugs may be less effective than claimed or possibly even harmful.

If the government paid testing companies to buy up the rights to promising drugs, and then do the testing, all the results could be placed in the public domain. This will allow other researchers and doctors to better assess the merits of the drug and the appropriateness for their patients.

Also, since the research was paid for by the government, the drug could be made available at generic prices once it was through the Food and Drug Administration's approval process. New cancer drugs would be costing hundreds of dollars per year, instead of hundreds of thousands.

Publicly funded clinical trials would be the sort of item that would be on the agenda at serious discussion of high drug prices. Unfortunately, innovative alternatives to patent-supported research are not likely to be discussed at the Obama administration's show this week.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











The Ethics of the Future

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sunset forest








An important basis for all ethics has been the Golden Rule or the principle of reciprocity: you shall do unto others as you would have them do unto you. But the Golden Rule can no longer exist in a horizontal dimension -- in other words a "we" and "the others" dimension. We must realize that the principle of reciprocity also has a vertical dimension: you shall do to the next generation what you wished the previous generation had done to you.

It's as simple as that. You shall love your neighbor as you love yourself. This must obviously include your neighbor generation. It has to include absolutely everyone who will live on the Earth after us.

The human family doesn't inhabit Earth simultaneously. People have lived here before us, some are living now and some will live after us. But those who come after us are also our fellow human beings. We must do to them as we would have wished that they would have done to us if it was they who had inhabited this planet before us.

The code is that simple. We have no right to hand over a planet Earth that has less worth or in a more miserable condition than the planet we ourselves have had the good fortune to live on. Fewer fish in the sea. Less drinking water. Less food. Less rainforest. Less coral reef. Fewer species of plants and animals.

Less beauty! Less breathtaking! Less splendor and joy!



coral reef

Lionfish. Red Sea, Egypt (Reinhard Dirscherl/ullstein bild via Getty Images)






In his later years the German philosopher Immanuel Kant pointed out that it was a necessary moral imperative for every country to join together in a "league of nations" whose job would be to ensure their peaceful coexistence. And through the 19th and 20th century it became more and more obvious that the nations of the world are in the need of certain supranational conventions. We see examples of this need every single day. Without a set of supranational norms and rules of law, it's impossible to hold people responsible for war crimes, for oppression of the freedom of individuals or for crimes against humanity. Some universal limits have been set for what the international community can accept as the domestic affairs of an individual nation.

An important breakthrough in this respect was the Universal Declaration of Human Rights in 1948. We are probably talking about the greatest triumph of philosophy to date, because this "universal declaration" was not bestowed on us by higher powers, nor was it plucked from thin air, but rather it represents the culmination of a thousand-year maturing process, a process which to a large extent was carried forward by the written word. Behind this humanistic tradition were flesh-and-blood individuals who, at certain times of their lives, sat down to think and write -- and they thought on behalf of the whole of humanity.

The question that faces us at the start of a new millennium is how long we can go on talking about rights without simultaneously focusing on the individual's obligations. Maybe we need a new universal declaration. Perhaps the time is ripe for a Universal Declaration of Human Obligations. It is simply no longer meaningful to talk about rights without simultaneously stressing the individual state's or person's obligations, including the most important challenge of our time: How can we be able to secure the health and welfare of our planet and its future generations?


How can we be able to secure the health and welfare of our planet and its future generations?


How wide is our ethical horizon? In the end, this will be a question of identity. What is a human being? Who am I? If I were just myself, in other words the body standing here speaking, I would have been a creature without hope. But I have a deeper identity than my own body and my own short period of time on Earth. I'm part of -- and I take part in -- something that is greater and mightier than myself.

If I had the choice between dying in this minute, but with a guarantee that human beings would keep on inhabiting this planet for thousands of years to come, or living in good health until I were hundred years old, but the whole humanity would simultaneously go extinct -- I wouldn't hesitate. I would choose to die here and now. Not as a sacrifice, but because a part of what I consider to be "me" represents the whole of humanity. And I'm afraid of loosing that identity.



rebuild kiribati

Albert Ientau rebuilds the sea wall to protect his home from the rising sea on Tarawa Island, Kiribati. (Justin Mcmanus/The AGE/Fairfax Media via Getty Images)






We are living in an exceptional period of time. On the one hand, we belong to a triumphant generation that explores the universe and maps the human genes. On the other hand, we are the first generation to destroy the environment on our own planet. We see how human activity drains the resources and results in the disintegration of habitats. We transform our surroundings to such an extent that it's becoming usual to refer to the period we are living in as the Anthropocene, a completely new geological epoch.

It appears that just now we are experiencing the dramatic consequences of human-induced changes in climate, while opinion polls at the same time indicate that the world's inhabitants are really not particularly concerned.

In plants and animals, in the soil and in the sea, in oil, coal and gas, enormous quantities of carbon are just itching to become oxidized and slip out into the atmosphere. The atmosphere on dead planets like Venus consists mainly of CO2, and this would have been the situation here, too, if living nature and Earth processes had not kept the carbon in check. However, from the mid-18th century, the reserves of fossil fuel have tempted us, like Aladdin's genie in the lamp. "Release me from the lamp!" the carbon has whispered. And we have allowed ourselves to be tempted. Now we are trying to force the genie back into the lamp.

If all the oil, coal and gas still to be found on this planet is extracted and released into the atmosphere, our civilization will quite simply not survive. Nevertheless, many people consider it their crystal-clear right to extract and burn all the oil and all the coal on their own national territory. Why shouldn't it just as well be the crystal-clear right of rainforest nations to do what they want with their rainforests? What is the difference? What's the difference in relation to the global carbon balance? And what's the difference in relation to the loss of biological diversity?

At the beginning of the Industrial Revolution, there were 280 parts per million CO2 in the atmosphere. Today, the figure is approaching 400 and is continuing to increase -- with destructive climate change as an indisputable consequence. Sooner or later, we must try to return to a pre-industrial level. NASA's Dr. James Hansen, perhaps the most outstanding climate researcher in the world today, has pointed out that, at least initially, we must get down to a maximum of 350 ppm to feel reasonably certain of avoiding major disasters for the planet and for our civilization. The trend, though, is going the other way -- and in spite of the current economic crisis in Europe and elsewhere.


If all the oil, coal and gas still to be found on this planet is extracted and released into the atmosphere, our civilization will quite simply not survive.


We are not only speaking of the emissions of greenhouse gases from the burning of fossil fuel. Our civilization is currently altering the planet's natural carbon cycle also by deforestation. I mentioned the enormous quantities of carbon hidden in the reserves of oil, coal and gas. But great quantities of carbon are contained also in forests, peat lands and the sea.

The release of carbon from burning fossil fuels, from deforestation and from peat decomposition is, however, not only affecting the atmosphere. Until now, great quantities of CO2 have also been swallowed by the sea -- with a precarious acidification of the sea as one result. It's an open question how much more CO2 the sea will be able to relieve from the atmosphere -- or how tolerant ocean ecosystems are able to be of a warm and acidic sea.

The existence and sustainability of the planet's rainforests is vital not only for the Earth's climate as a whole; it's especially important for the tropic areas. As a defensive shield against global warming the remaining rainforests on Earth are irreplaceable and irrevocable.

But the protection of rainforests and peat lands can of course not be an excuse for any oil-producing nation to go hunting for the last drop. We need to take two kinds of action at the same time. We must protect the remaining rainforests. And we must sober up from our dependence on fossil fuel. To extract and burn all the remaining reserves of oil and coal is far too much for the planet to tolerate.

During the latest decades it has been pointed out that we are the first generation to affect the climate on Earth -- and the last generation that won't have to pay the price for it. But the saying doesn't sound adequate anymore. We do already suffer from many of the consequences we warned against only a few years ago. We've seen unprecedented storms, floods, drought, fires, hunger -- and indeed also the first waves of climate refugees. The globe's glaciers are melting, and the arctic ice cap is already drastically diminished. In fact, many of these symptoms have presented themselves far ahead of schedule, even compared to the most pessimistic scenarios worked out by climate researchers.



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Firefighters walk along Highway 120 near Yosemite National Park. (AP Photo/Jae C. Hong, File)






If we are to succeed in saving our own food supply and the biological diversity of this planet, there will need to be a Copernican Revolution in our way of thinking. Living as though everything centers around our time is just as naive as it was to believe that all celestial bodies orbit our planet. Our time, however, has no more central importance than all the epochs that will come after us. For us, our own time is naturally of the very greatest importance. But we cannot live as though our time is the most important for those who come after us, too.

Both between individuals and in relations between nations, we have succeeded in getting out of a state of nature. However, we are still in a state of raw lawlessness when it comes to the relationship between generations.

Perhaps the geocentric cosmology was naive, but is it less naive to live as though we have several planets to harvest resources from, instead of the one we have to share?

In earlier years environmentalists used to focus on how to protect this planet's nature from the human civilization. Today environmentalism is more likely to have to focus on how to protect our civilization from nature -- that is, from the limits set by nature.


We are still in a state of raw lawlessness when it comes to the relationship between generations.


It's permissible to have faith, and it must be permissible to hope for a salvation for this world. However, it's not certain that a new heaven and a new Earth await us. It's not certain that we are on our way to an existence in paradise after this life on Earth. Moreover, it is doubtful whether celestial powers will ever bring about a judgment day. Nevertheless, one day we will be judged by our own descendants.

Both the climate problem and problems linked to the threat to biological diversity have to do with greed. However, greed does not generally worry the greedy; there are many historical examples of that.

Based on the principle of reciprocity, we should only permit ourselves to use non-renewable resources to the extent that we at the same time pave the way for our descendants to be able to manage without the same resources. Ethical questions are not necessarily so difficult to answer; it's our ability to live by the answers that is often lacking. But if we forget to think about our descendants, they will never forget about us.

I can envisage the despairing sadness of our own grandchildren concerning the loss of resources like gas and oil, and consequently also of biological diversity: You took it all yourselves! You didn't leave anything for us!



trees desert china

Farmers plant trees to protect against sand storms in China. (Guang Niu/Getty Images)






Human nature is characterized by a predominantly horizontal and short-term sense of direction. People's eyes have always wandered, continually on the lookout for potential dangers and possible prey. So we have a natural disposition to protect ourselves and our kin. However, we don't have the same natural disposition to protect those who come after us, let alone other species than our own.

Favoring our own genes is deeply ingrained in our nature as living beings. But we have no such natural disposition to protect our own genes four or eight generations down the line! That's something we must learn. It's something we must learn like we have had to swot up on the entire catalogue of human rights.

Ever since we saw the light of day in Africa, we've been fighting a determined battle to ensure that our branch is not lopped off the family tree of evolution. This battle has been successful, because we're still here. However, as a species, human beings have been so successful that we are threatening our own basis for existence. We have been so successful that we are threatening the basis for the existence of all species.

We are considering perspectives that are new in the history of both mankind and our planet. It's a new starting point that I'm not only capable of protecting my own children, but I can also actually do something to protect my descendants a hundred or a thousand years from now. To put it another way, I have responsibility for my descendants in a hundred or a thousand years from now. And what's more: I'm responsible for all life on this planet forever. We're responsible for all ecosystems, and thus for what we call biological diversity. There is perhaps no other entity responsible for the future of our planet.


I'm responsible for all life on this planet forever.


My perspective is not just moral, it's anthropological. And we've said a bit about how we're equipped by nature. But we also live in a culture that is extremely concerned with the here and now. The basis for our predominantly horizontal perspective on life is both nature and culture: "I look at you, and you look at me." For many people, the vertical perspective -- the historical and geological dimension -- will be something very distant and almost abstract.

We often say that we have cultural roots and traditions to protect. However, with our power to destroy and dominate we must protect our natural roots, too. Our civilization is some thousands of years old, but our natural preconditions are far older. It's all well and good that the treasures of Greek or Indian philosophy are being translated into a wide range of languages, and we may justifiably call it a cultural obligation, but in the same decade we wipe out species of plants and animals that nature spent millions of years to evolve.

We can easily agree that the world will be poorer without the great apes. We're at risk of losing the very link to the great nature of which we're a part, and on that score we run the risk of becoming even more blinded.

Nature, however, also becomes more impoverished and more exposed to further disintegration when there are fewer and fewer species of plants, of fungi, of invertebrates and of fish, reptiles, amphibians and birds. The planet becomes poorer, and we become poorer. Also quite literally: the threat to biodiversity is at the same time a threat to our own housekeeping. When bees no longer buzz, there will be less fruit and jam.

The breakdown of climate, of ecosystems and consequently of the planet's biological diversity is, above all, also a threat to a fair distribution of the world's resources, because people in the richest part of the world have become accustomed to buying themselves out of most problems.



mangrove climate change

An ecologist with the U.S. Fish and Wildlife Service inspects dead buttonwood trees that succumbed to salt water incursion in Big Pine Key, Florida. (Joe Raedle/Getty Images)






The Red List of threatened species of plants and animals display themselves as ever more splendid publications with sharply reproduced color photos of species that are "critically endangered," "endangered" or "vulnerable." As an irony of fate, these exquisite coffee table books, with blinding color images of all the species that already are extinct, are published simultaneously. To an ever-increasing extent, these images are going to be the same photographs as, a few years previously, adorned the lists of species threatened by extinction, and some time in the future we'll perhaps refer to these extinct species as "photo fossils" -- in other words, species that just managed to become optically preserved before they died out, along with the habitats which surrounded them. Isn't it almost a little fantastic to consider how the art of photography -- and the storage of digital information -- was able to spread just as we began in earnest to get rid of the Earth's biological diversity?

It's not only the modern civilization that has depleted the biodiversity on this planet. The difference is that the rate of extinction is now so enormously faster than at any time earlier; incidentally, we've retained our human nature.

When we talk of globalization today, we generally think of both economy and culture. Many of us have met people in small, local settings steeped in tradition, who have expressed deep sorrow over the enormous cultural loss that the local environment has suffered as a consequence of what many regard as colonialism or neo-colonialism. For instance -- vulnerable islands in the Pacific. Yet it's not only cultural life that is hit by this "globalization." The consequences for the physical environment have been still more serious and irreversible: the complete or partial extinction of endemic species of plants and animals attached to artificial monocultures and the introduction of new species. Some of the extinct species still survive in traditional folk songs and folklore. They've merely been removed from the surface of the Earth. The extinct moa bird still survives in Maori folklore. In New Zealand -- or Aotearoa, which is the Maori name of the islands -- this lament can yet be heard: No moa, no moa in old Aotearoa. Can't get 'em. They've et 'em. They've gone and there ain't no moa!

A threat to old biotopes is obviously also a threat to the culture of a people. Even an attack on traditional economy may be an attack on traditional culture. The basis of culture is nature. This may be easy to forget in an international consumer society where the gap between producer and consumer may feel enormous. Yet robbing a people of their nature is at the same time misappropriating their culture and soul. It's pointless to discuss what constitutes the greatest loss. That would be the same as asking what you would most hate to lose -- body or soul.

This "body and soul" perspective -- or nature and culture -- is clearly relevant for the entire planet we live on. If today's economic system is at odds with the limits set by nature, it's also representing a threat to all cultural life.


Pessimism is just another word for being lazy. To be worried, however, is not the same as pessimism, and midway between pessimism and optimism is another category. We call it hope.


For a playful, inventive and vain primate, it may be easy to forget that, in the end, we are nature. But are we so playful, inventive and vain that our own art, inventions and play take precedence before responsibility for the future of our planet? We often see examples of writers and artists who are disclaiming responsibility by pointing to freedom of expression or "artistic freedom." But what do we mean by artistic freedom?

We can no longer just relate to one another. We also belong to the Earth we live on. That, too, is a significant part of our identity.

I have myself decided not to be a pessimist. We cannot permit us the decadence it is to be pessimists. Pessimism is just another word for disclaiming liability. It's another word for being lazy.

To be worried, however, is not the same as pessimism, and midway between pessimism and optimism is another category. We call it hope, and the practical extension of hope is what we refer to as struggle.

Just as the struggle for human rights never ends, the struggle to preserve the ecosystems and the biological diversity of this planet will never end.



windmill sunrise

Sunrise over a windfarm in Wales. (Photofusion/UIG via Getty Images)






To a large extent, modern man is shaped by cultural-historical preconditions, by the very civilization that has fostered us. We say that we manage a cultural heritage, but we are, in addition, shaped by this planet's biological history. We manage a genetic heritage, too. We are primates. We are vertebrates.

It took some billions of years to create us. Yes, it really does take billions of years to create a human being! But will we survive the third millennium?

What is time? The individual's horizon comes first, and then the horizon of the family, the present culture and the culture based on the tradition of the written language. Then there is, in addition, what we call geological time. We stem from some tetrapods creeping out of the sea a little around 400 million years ago. Ultimately, we relate to a cosmic time axis. We live in a universe approximately 13.8 billion years old.

However, these time divisions are really not so far from one another as they may seem at first sight. We have reasons to feel at home in the universe. The planet on which we are living is almost exactly a third the age of the universe, and the animal order to which we belong, the vertebrates, has existed for less than ten percent of the lifetime of the Earth. This universe is no more infinite than that. Or to put it the opposite way: so substantially deep are our roots and our affinity with the universal soil.

Man may be the only living creature in the entire universe who has a universal consciousness, a sense of this entire, huge and enigmatic universe we are all a part of. Conserving the living environment of this planet isn't just a global responsibility. It is a cosmic responsibility.

Literature and philosophy are a celebration of mankind's consciousness. So shouldn't a philosopher be the first to defend human consciousness from annihilation?



-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Building Credibility in Four Easy Steps

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In the old world of hierarchical organizational structures, the "seniority" of the role pretty much decided how much "power" the role-holder commanded. The notion of power was not just metaphorical, it was even literal! The power of the person often dictated how far their ideas - no matter how dumb they might be - would fly, and how much resistance would they likely attract on the way. To that end, it was like the horsepower that fueled organization decisions, or key changes - senior folks simply had more horsepower than the lesser mortals. In such a Dilbertesque world, needless to say, it didn't matter much if the boss really knew the stuff - the fact that he was the boss was mostly enough to get things done. The power was in the role, and not necessarily in the role-holder.

However, in the new flat world, power is mostly displaced by "credibility." It is not enough to be a senior anymore to bring about changes or make key decisions - if you don't have the credibility, people are likely to reject your ideas. And given the nature of roles in today's workplace, roles don't guarantee credibility. One must work hard to build it. The challenge is - how do we establish genuine credibility when we are new to a system, or when we don't have enough data points about our track record? Is there a roadmap that can help people evaluate what are they doing, where are they at this point and what more could they do to improve their credibility?

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Mumbai's world-famous "Dabbawalas" have built a rock-solid credibility over time.

Merriam-Webster defines credibility as "the quality of being believed or accepted as true, real, or honest", and comes from the Latin word "credo" which means "I believe." To be truly believed is not the same as simply knowing someone, or even be colleagues at work or good friends. Indeed, it takes a lot to be believed upon by others! While someone being perceived as credible might not require one to possess a superhuman personality, earning that credibility could take years of sincere hard work. Credibility is not about being the smartest or the most knowledgeable person in the room, or someone who has the most charismatic social personality, or has the most "power" or "connections," or is the loudest, or even having the most number of followers on their social media. If anything, credibility is all about being sincere, honest, transparent, person of integrity, objective, self-confident, knowledgeable, professional, humble, and authentic. But, how do you build credibility? As Henry Ford said, you can't build reputation on what you plan do to. Clearly, you must deliver something of value so that people can take you seriously.

I have been experimenting and studying about building credibility for some years now, and based on my readings, anecdotal data, observations and first-hand experiences (read that as "mistakes"), I have distilled my learnings into what I call as the 4E model, which has four distinct stages. This has served me well, especially in new jobs and groups where my past credentials didn't matter much. I had to every time start in those forums from a clean slate and find a way to build solid and genuine credibility.

Here's how the 4E model goes:

Stage 1. Evangelize: You refer to the experts

When you start your journey, you are a rookie in the field, and have nothing much to offer. More often than not, you are more like a pilgrim in search of the truth than a source of wisdom or truth yourself! To that end, you have no real credibility to offer. Perhaps the best approach at this point is to find someone you look up to as the true north and follow them like hell. Just make sure you are not following a 'fake north'. The idea or the individual you choose to follow could be an established thought leader in the chosen space - someone whose work influences a significant number of people in the community, and whose name inspires trust in the community.

By choosing to refer to their work and building upon it (say, apply those ideas in a given setting), you will first have to commit yourself to study their work deeply - for nothing is caught as fast as a fake, and you surely don't want to build genuine credibility on the foundations of fake expertise! It will also be relatively easier for you to find the right audience, for the ideas that you support and evangelize are already well-known and reasonably well-accepted by the community at large, it will make easier for you find a toehold among other practitioners. Make no mistake - talking about experts won't make you an expert yourself, but will help you find other like-minded people who will begin to accept you in their circle. Starting with enthusiasm, you will steadily graduate to a higher awareness, more knowledge and eventually to mastery of the idea.

As an Evangelist, you essentially have no credibility of your own apart from being a loyal follower and perhaps a passionate evangelist of an idea, or an individual. For example, you might be a big believer in animal rights, and might utilize every opportunity to talk about the seminal work of great giants in the field, but have no real story of your own to share. However, you could take those ideas and build upon it in your neighborhood. When you have achieved a fair amount of success in being an able follower and share your story, it will open doors for you to be accepted by other followers, and then your hard work will help you stand out in your mastery of the subject.

Stage 2. Experiment: You talk of your own work

Once you have built a rock-solid understanding of a topic, and enough people are willing to give you credit for being a subject matter 'expert' (though in all honesty, you are not an 'expert', you are simply being an ardent follower of a well-known idea or an individual), it opens the doors for you to experiment with some tweaks. Perhaps you see the opportunity to collaborate with someone else in the community, or adapt some of the peripheral ideas - without really touching the central idea. Given the already earned "credibility" by now, chances are high that people will accept your experiments without outrightly dismissing them as something too shallow without really much understanding of the core idea. The fact that you have paid your dues will help people take you more seriously, even if they don't take your idea itself very seriously at this stage. In the first stage, you were piggybacking on someone else's idea to build your credibility, now you are encashing a little bit of that hard-earned personal credibility to provide some tailwind to your own idea. The more credibility you have earned in Stage 1, the more it will help propel your idea further.

It is important that we don't blow our own trumpet just yet! In fact, we should never do that. If anything, it's the people, the community that might like your ideas, and bestow you with their faith in your work in the Stage 4. However, at this point, one must simply be very humble about one's experiments. You aim is not to make noise by punching holes in some expert's work, but simply to solve the problems well, and if you discover something novel, then build enough ground support so that people around you will help you launch it. At this point, you are still a learning - just that you have graduated to being an experimental learner in Stage 2, from being a evangelical learner in Stage 1. By no means, should your experiments be construed as demonstrations of expertise, especially by you!

3. Endorse: You recommend other's work

If I go out on the street and start endorsing your work, chances are no one will notice either of us! If I don't have enough credibility on the street, people don't care even if I am endorsing a known and a well-proven idea or something very amateurish. However, when I have made my mark as someone with an original idea of my own, chances are high that my word will be take a bit more seriously than before. When a well-known critic reviews and praises your book, she is trading her own credibility by your ideas, and risks losing her own hard-earned credibility if your ideas turn out to be not so good. So, endorsement is not just saying good words about anything and everything, but carefully picking what to bet on!

As opposed to Stage 1, in the Endorse stage, you are endorsing not just well-known ideas but also new and emerging ideas, and the reason people will accept them at this point is because you have been through Stage 1 and Stage 2. If you directly start endorsing ideas without having first built your own personal and professional credibility, there might be no takers for your endorsements. We see this all the time on LinkedIn. In general, you can very easily spot fake recommendations not by looking at what does the citation read but by checking out the profile of the endorser.

4. Expert: Your work is referred by others

This is the pinnacle of credibility - you have done something new and innovative, and helped advance the professional body of knowledge. Your ideas have withstood the test of time, and now other practitioners are beginning to refer to it, and even extend it (just the way you were doing when you started out in Stage 1. The community at large recognizes your credibility.

Being an expert is not a matter of instant nirvana! One must go through the painful process of building one's credibility that allows the community to understand how well your ideas help them, and how good you really are. I don't believe one can become overnight expert without putting in solid efforts to go through these stages. Of course there are statistical outliers, but most of us have to go through the trial by fire.

Conclusions

In my experience, the most important "power" one has in a flat world is their credibility. Sometimes your credibility proceeds you, but mostly, you might find yourself in a situation when your past laurels don't matter much to the people, and you must restart from scratch. In such situations, I found the 4E model as a good starting point, and depending on how much you are willing to commit yourself in Stage 1, you might be able to build credibility faster. However, I don't recommend that this model is used like a project plan. It could be like an invisible roadmap in the back of your mind that guides you to stay honest to your mission rather than simply check the boxes and somehow move on to the next stage.

The 4E model doesn't give you are timeline. It depends on how well you achieve credibility in a given stage rather than how fast you do it. Everything else equal, I would always recommend doing it well over rushing through it.

The 4E model also doesn't really give a linear sequence. It might appear to give you a sense of progression, but you don't stop doing things of earlier stages. Knowledge is always growing, and I don't believe there is anyone out there who can proclaim they have nothing left to learn anymore! So, its very likely that you will find yourself in all the stages, and that's OK.

Finally, the 4E model won't make you an expert, ever. Your hard work will lead you to that, and the 4E model can at best be your GPS, because remember that no journey worth doing is ever a straight line.

Tathagat Varma started his career as a computer scientist with defense, before playing a long innings in the software industry. Last year he founded Thought Leadership, a boutique consulting firm specializing in strategy, agility, innovation and leadership. He is among the 'coolest' management consultants having spent sixteen months in icy Antarctica as part of the 13th Indian Scientific Expedition back in 1993-95. He is currently writing a book on Agile Product Development for a major global publisher.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











What Does Authentic Leadership Really Mean?

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"Authenticity has become the gold standard for leadership." -- Harvard Business Review, January 2015

In the last 10 years, authenticity has become the gold standard of leadership. This is a sea change from 2003 when I wrote Authentic Leadership. Back then, many people asked what it meant to be authentic.

Authentic Leadership was intended as a clarion call to the new generation to learn from negative examples like Enron, WorldCom and Tyco. In it, I defined authentic leaders as genuine, moral and character-based leaders:

"People of the highest integrity, committed to building enduring organizations ... who have a deep sense of purpose and are true to their core values who have the courage to build their companies to meet the needs of all their stakeholders, and who recognize the importance of their service to society."

Authentic leaders demonstrate these five qualities:

  1. Understanding their purpose

  2. Practicing solid values

  3. Leading with heart

  4. Establishing connected relationships

  5. Demonstrating self-discipline


The following year the Gallup Institute and Professor Bruce Avolio, a well-known leadership scholar at the University of Nebraska-Lincoln, organized a definitive conference on authentic leadership in which the importance of leaders' life stories became paramount.

In spite of widespread acceptance of authentic leadership -- or perhaps because of it -- several authors have recently challenged the value of being authentic, claiming it is an excuse for being locked into a rigid view of one's leadership, being rude and insensitive, refusing to change, or not adapting to one's style to the situation. These arguments appear to demonstrate a fundamental misunderstanding of what constitutes an authentic leader. Recommendations that leaders should accept narcissism, embrace their inner jerk, or focus on themselves will not work in the long-run.

In light of this public discussion, it's important to rediscover authentic leadership as well as examine some of the recent mischaracterizations of it.

Authentic leadership is built on your character, not your style. My mentor Warren Bennis said, "Leadership is character. It is not just a superficial question of style. It has to do with who we are as human beings and the forces that shaped us.

Style is the outward manifestation of one's authentic leadership, not one's inner self. To become authentic leaders, people must adopt flexible styles that fit the situation and capabilities of their teammates. At times, authentic leaders are coaches and mentors, inspiring others and empowering their teammates to lead through the most important tasks without a great deal of supervision. At other times, authentic leaders must make very difficult decisions, terminating people and going against the will of the majority, as required to meet the situational imperative. These difficult actions can be taken while still retaining their authenticity.

Authentic leaders are real and genuine. You cannot "fake it till you make it" by putting on a show as a leader or being a chameleon in your style. People sense very quickly who is authentic and who is not. Some leaders may pull it off for a while, but ultimately they will not gain the trust of their teammates, especially when dealing with difficult situations. The widespread adoption of LinkedIn, Google and increasingly networked communities means that every leader has the informal equivalent of a "Yelp" score that will come to light. If people see their leaders as trustworthy and willing to learn, followers will respond very positively to requests for help in getting through difficult times.

Authentic leaders are constantly growing. They do not have a rigid view of themselves and their leadership. Becoming authentic is a developmental state that enables leaders to progress through multiple roles, as they learn and grow from their experiences. Like superior performances in athletics or music, becoming an authentic leader requires years of practice in challenging situations.

Authentic leaders match their behavior to their context, an essential part of emotional intelligence (EQ). They do not burst out with whatever they may be thinking or feeling. Rather, they exhibit self-monitoring, understand how they are being perceived, and use emotional intelligence (EQ) to communicate effectively.

Authentic leaders are not perfect, nor do they try to be. They make mistakes, but they are willing to admit their errors and learn from them. They know how to ask others for help. Nor are authentic leaders always humble or modest. It takes a great deal of self-confidence to lead through very difficult situations.

Authentic leaders are sensitive to the needs of others. One author has postulated, and I paraphrase, "What if your real self is a jerk?" People are not born as jerks, nor does this behavior reflect their authentic selves. Rather, these individuals likely had very negative experiences early in their lives that cause them to have difficulty in managing their anger, in part because they feel like victims or feel inadequate.

Situations like these indicate the importance of processing one's crucibles: people need not feel like victims or stuff their experiences deep inside themselves. Rather, by understanding themselves and reframing their experiences, they can find the pearl inside that represents their authentic selves. That's why exploring who they are and getting honest feedback from their colleagues are essential elements of becoming authentic leaders. That's what Starbucks' Howard Schultz did in coping with the severe challenges of his youth. It is also what made the difference for Steve Jobs when he returned to Apple nine years after his 1986 termination.

For all these reasons, authentic leaders constitute the vast majority of people chosen today for the key roles in business and nonprofits. Their emergence as the predominant way of leading has resulted from all we have discovered about leadership in the past decade.

A Human-Centered Approach to Leadership Development

My 2007 book, True North, showed people how they could develop themselves as authentic leaders. Whereas Authentic Leadership was based on my personal experiences in leading, True North was built on field research drawn from in-person interviews with 125 leaders. With 3,000 pages of transcripts, it remains as the largest in-depth study of leaders ever conducted, based on first-person interviews.

Having examined the literature containing more than 1,000 studies of leaders, most of which employed third-person approaches of observations and questionnaires, our research team concluded that learning directly from these leaders about what was important to them and how they had developed would give us much richer insights than prior studies. Indeed, this proved to be the case, as we discovered the paramount importance of leaders' life stories and the crucibles they had faced. We also learned from them how people develop into authentic leaders.

In our research, we embraced the richness of understanding leadership as a fully human endeavor. This approach built upon the pioneering work of Abraham Maslow, Carl Rogers, Douglas McGregor, Daniel Goleman and Warren Bennis. True North assembled this developmental process in an original approach that enabled people to develop themselves as authentic leaders.
In order to see how leadership has changed in the past decade, we initiated research in 2014 that focused on 47 new leaders who were more global and diverse than the original cohort. We also followed up on 90 leaders featured in True North to see how they have fared since their 2005-06 interviews. With only a couple of exceptions, we learned these leaders had remained true to their authentic selves, and had performed very well in myriad roles.

This research led to my new book, Discover Your True North, which profiles 101 leaders and describes how they developed. It also draws heavily upon classroom experiences in the Authentic Leadership Development courses at Harvard Business School, where 6,000 MBAs and executives have participated in this developmental process.

Most significantly, we learned that authentic leaders are constantly growing and learning from their leadership experiences. By taking on new challenges, they become more effective as authentic leaders. When they find themselves in entirely new situations, authentic leaders draw upon their true selves, what they have learned in past life experiences, especially their crucibles, and they learn from their new colleagues. This enables them to become more effective as leaders. This approach is similar to Stanford's Carol Dweck's "growth mindset."

If you want to be an authentic leader and have a meaningful life, you need to do the difficult inner work to develop yourself, have a strong moral compass based on your beliefs and values, and work on problems that matter to you. When you look back on your life it may not be perfect, but it will be authentically yours.

Bill George is the author of Discover Your True North, a senior fellow at Harvard Business School, and former chair and CEO of Medtronic.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











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