Quantcast
Channel: Business Blog on The Huffington Post
Viewing all 3381 articles
Browse latest View live

Human Resources, Your Days Are Numbered

$
0
0
The time has come to End Human Resources.

I am not talking about abolishing policies to avoid litigation or processes for implementing benefits, pay, and employee downtime. I am calling for the end of HR in the sense that we can no longer view people as company "resources" to be catalogued, attributed a value, and leveraged as replaceable cogs in the company machine.

The July/August 2015 edition of the Harvard Business Review published 3 articles that suggest blowing up HR and replacing it with something else. (I just wanted to end it, but apparently these experts want to obliterate it.)

Below is an analysis of all 3 articles in the context of improving communication and feedback within a company, and putting people-management back in the hands of people managers. Managers who own these relationships can create spaces where employees bring their whole selves to work every day to be more innovative, productive, and engaged.

Why We Love to Hate HR ... And What HR Can Do About It by Peter Cappelli.

Remember that show The Office? Michael Scott, played by Steve Carrell, is the manager of Dunder Mifflin and his arch-enemy is Toby, the meek and oft-maligned HR guy. This is how many managers feel about HR professionals. They are seen as paper-pushers who have little to offer strategically in the realm of performance management.

According to Cappelli, the popularity of HR ebbs and flows with the economic tide. During the Great Depression when jobs were in extremely high demand, workers were threatened and even abused verbally and physically. Human Resources is seen as an inconvenience whenever the economy and the job market are experiencing downturn. But when talent is in short-supply (like software engineering jobs in Silicon Valley over the last few years), HR is seen as a valuable and strategic partner.

Cappelli discusses his experience participating on a panel with other HR leaders where someone posed the question, "Is HR doing more harm than good by prompting line managers to take their responsibilities as supervisors more seriously?"

The consensus was that problems with performance will continue until executives prioritize talent issues for managers. "Supervisors need the training, the time, and the incentives to have serious conversations with subordinates about performance and growth", says Cappelli.

One of the trends that we are seeing in the last couple of years is that companies are shifting away from traditional performance reviews, getting rid of them altogether or only using them as part of an overall performance management strategy. In an HBR issue published earlier this year, Deloitte announced that they would reinvent performance reviews based on findings that "the best team leaders revealed that they conduct regular check-ins with each team member about near-term work." This is the practice that Cappelli suggests above, "serious conversations" needing to take place regularly.

This article presents the case studies of PwC and Juniper Networks who have also abandoned traditional performance appraisals, what Cappelli refers to as "perhaps the most reviled standard practice in all of management". These successful organizations have moved towards a model of ongoing conversation designed to improve skills and results, instead of relying on yearly check-ins that managers and employees hate for a multitude of reasons.

But business leaders don't always make the connection between treating people like people and experiencing improved business outcomes. Cappelli offers the example of Sears Roebuck's shift over 20 years ago. They discovered that improved morale led to a better customer experience, and in turn, to higher store profits.

As managers continue with outdated practices like once-a-year performance reviews, they are extending the timeline for improving their companies. They could be building a better infrastructure of performance management instead of patching up deteriorating staples of corporate procedure.

Employee engagement and productivity are unsustainably low, and businesses in every industry are seeking ways to retain their best talent. In this modern business environment, managers must focus more on "people and culture" and stop treating employees like resources. This more sustainable system of people management will be immune to the economic fluctuations at the heart of Cappelli's argument.

People Before Strategy: A New Role for the CHRO by Ram Charan, Dominic Barton, and Dennis Carey

The authors of this article posit that it's time for companies to create a core group of leaders comprised of CEO, CFO, and CHRO. For starters, they claim that this will improve communication between executives. According to the authors, "Motorola might have been able to anticipate the iPhone if the company's CHRO had alerted the CEO when Apple began trying to recruit Motorola's technical people".

Secondly, adding the CHRO into the mix is designed to make people-management a top priority. Research by McKinsey, Deloitte and other such groups see "human capital" as a top challenge. Yet HR is currently ranked fairly low in terms of importance. (As an aside, I object to this categorization of people, as they are so much more than capital.)

The authors state that "most problems are people problems" and call on HR to examine the cause of misses in an organization. There are technological solutions to these people problems. Employee feedback and culture management software allows managers to be aware of the problems and to quickly address them.

Another positive impact of weekly check-ins is the discovery of what the authors call energy creators:

[They] may not directly be charged with producing results, but they get to the heart of issues, reframe ideas, create informal bonds that encourage collaboration, and make the org healthier and more productive.


Leaders like these energy creators exists at all levels of an organization regardless of title. Regular feedback allows managers to discover and nurture these hidden proclivities in their talent, utilizing existing employee traits to enhance company culture.

Human Resource managers (or managers and executives who own relationships with their employees) have to look at their company ecosystem and see how people work together:

Behaviors such as withholding information, failing to express disagreement but refusing to take action, and undermining peers often go unnoticed... CHROs who bring dysfunctional relationships to the surface are worth their weight in gold.


I have found that organizations do not need HR departments to act as relationship cops. This is abdicating responsibility. Instead, leadership can train managers to raise their emotional intelligence. Start with books like Emotional Intelligence 2.0 or for an entry-level introduction watch the latest Pixar movie, Inside Out. Provide managers with the resources to foster their own healthy relationships with employees and solve their own disagreements.

This article also revived the discussion of increasing the frequency of performance reviews suggesting that Human Resources leads could work with different departments to conduct monthly reviews:

Reducing the time lag between actions and feedback increases motivation and improves operations.


The authors discuss how people-management impacts desired business outcomes like increased innovation and revenue, recognizing that in the modern workplace, "people are the ultimate source of sustainable competitive differentiation". They argue for the creation of new career paths for HR leaders to become more business savvy and for managers and executives to become more people savvy.

There is clearly a deficit in people management and it does not by any means have to be localized around HR. Managers must learn how to ask better questions and respond more effectively to the answers they receive. The ominous message in this article is that leaders who lack skills in people management are "unlikely to succeed for long in high-level jobs".

Bright Shiny Objects and the Future of HR: How Juniper Networks Tests and Integrates the Most Valuable New Approaches by John Boudreau and Steven Rice.

As its title implies, this article deals with ideas for HR innovation. The authors recommend loving your problems, not the solutions. The kernel of truth here is that you can't embrace the newest fads based on popular talks and articles, you have to (1) get the big picture (2) seize the fundamental insights, (3) apply them wisely, and (4) ensure the impact is useful.

You guessed it, Rice and Boudreau also take a swing at performance reviews, especially stack ranking. This practice involves grading employees along a bell-curve and often terminating the lowest percentile rank. The article introduces research by David Rock to explain why this process is detrimental:

When people realize that they are being compared with others, a 'threat response' in their brain sends cortisol levels skyrocketing and makes it hard for them to take in other information.


Many successful companies have designed a culture of trust. People are encouraged to work together, collaborate and take risks. Forced rankings creates a competitive environment that stifles these behaviors. Juniper replaced their annual reviews with regular "conversation days" so that managers can aid performance, align employees around goals and help people achieve their career aspirations.

Technology has created an environment where innovation is now a major differentiating factor for businesses. Basic tasks can be streamlined via software or delegated completely, leaving space for people to contribute primarily via innovation. In the world of software, companies are either innovating and leading or falling behind.

The regular cadence of communication that is replacing the annual review process, has tremendous value. Innovation surfaces through question-asking, through stimulating thought processes or inviting people to contribute. Over time, this process creates a management environment where innovation can flourish. According to the authors, creating this environment is not a shiny thing. It is a well thought-out sustainable practice.

Innovation flows through the creation of trusting environments, where people don't feel that they will be fired for poor performance. Rather, they will know that issues will be surfaced via communication and that they will be given support and training around challenges. In these supportive workplaces, people contribute their best ideas because they are naturally having more of them.

Asking questions every week or every month is indeed a powerful process. Juniper's HR team started this process by asking every senior leader at the company four questions:

  1. What are the key external environmental challenges currently facing Jupiter?


  2. How are they affecting you and your team specifically?


  3. What excites you most about Juniper's business strategy and its execution?


  4. What concerns you most?


This seems highly intuitive. Why wouldn't leaders ask questions of each other and their teams? Seems like the best way to improve performance at the individual, team, and company levels. The authors of this article argue that people are afraid to open Pandora's Box with questions they don't know how to answer, and are worried to raise issues that they are not equipped or prepared to resolve.

Uncomfortable truths at Juniper surfaced about complexity, silos, top-heaviness, and conflict avoidance. But Juniper's leadership was equipped to resolve the issues. They broke down P&Ls, ripped out business units, and eventually simplified to a system where now only six people can make any decision across the entire company.

Here is another way that questions helped indicate the pulse of the company and triggered leadership to affect rapid change. In 2014 Juniper sent out a short employee survey:

  • Do you know our strategy?


  • Do you understand your role in executing that strategy?


  • Do you feel inspired and accountable to help the company achieve it?


Over half of the respondents answered in the negative. Executives realized that an alignment tour was necessary and they hit the road to share strategy with teams worldwide for the next four months. After group conversations, "yes" responses to all three indicators rose to above 80%.

I lead a relatively small team (less than twenty people), and have implemented automated weekly feedback to uncover challenges, support employees, and create a culture where people feel safe and supported. It was interesting to read these articles and learn that these practices are just as valuable at massive scale.

In the end Juniper was saved because they asked the right questions at the right frequency. Companies cannot end their efforts there, but effective discovery is the first step. I believe that this process is the responsibility of every people manager. We don't necessarily need to blow up HR, but we need to blow up any business system or institution that no longer works and replace it with something that does. The alternatives are just too costly.

David Hassell is the founder and CEO of 15Five, performance software that creates an open weekly dialogue about what's most important, so that managers can react quickly to employee challenges to increase employee engagement, productivity, and morale.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.












Thriving Women, Thriving Economies

$
0
0
2015-11-02-1446438204-765811-VancouverSkyline1.jpg


On October 23, 2015, I had the good fortune to attend the Vancouver Board of Trade's B.C. Economic Forum: Women as a Catalyst for Growth, presented by Deloitte.

Jill Earthy and Lois Nahirney, those dedicated trailblazers and unpretentious co-chairs, led this solution-focused event for increasing the economic growth and impact of women in British Columbia and Canada.

The report Women as a Catalyst for Economic Growth: A BC Action Plan provided recommendations in 3 areas - Women in Senior Leadership, Women Entrepreneurs, and Women in Non-Traditional Jobs and Emerging Sectors - and included the following common themes:

  • Promote and advocate diversity

  • Champion women

  • Foster positive and self-affirming mindsets

  • Incorporate a diversity focus in early education

  • Activate men


Approximately 350 women, including a substantial group of men, gathered to move that agenda forward.

This was no ordinary business function.

Exceptional content, speakers, panels, facilitation of activities were all thoughtfully orchestrated and left us ample room for spontaneity, exuberance, and optimistic discussions.

At our tables, we shared ideas, experiences and collective wisdom in a palpable spirit of collaboration, respect and ease.

And those stellar speakers and panellists kept delivering endless nuggets of insight, too many to summarize.

Here are 5 calls to action inspired by the day.

1. Shed Self-Doubt

It is a stunning and not uncommon reality that competent and experienced professional women are plagued by self-doubt.

Even some of the leaders on stage that day, with their substantive credentials, were by their own admission, in that category.

With welcome candour, The Honourable Shirley Bond told us that when she was asked to become the first female Attorney General of British Columbia, she said to herself, "I can't do this."

Similarly, when Renée Wasylyk, Troika Group's CEO, was asked to be on the Premier's Women's Economic Council, she thought someone was playing a joke on her.

When we women hear stories like this from those generous enough to show their humanity and vulnerability, it gives all of us courage.

Then we can say, "It's not just me. It's okay if I have my moments, too."

This is our truth. We doubt when we don't need to.

Together, we can make a big dent in that habit.

2. Ask Not Why, But How

This forum called us forth to ignore our doubts, move on and make a difference.

Don't bother asking why we doubt ourselves.

At best you will pull out several thousand tomes, throw theories about like a juggler tossing balls, adding more and more to the swirl.

Imagine how much learning and action you might have moved forward instead of contemplating why.

Eventually, the juggler tires and the balls fall.

Ask instead, how can I serve? How can I move this agenda forward in spite of myself?

2015-11-02-1446425065-2138819-Jugglers.jpg


3. Find Mentors and Sponsors

"We have an extraordinary ability to lead," said Michelle Osry, panel member and Deloitte Partner. "Let's not go back to fixing women. We don't need to fix women."

What's needed for economic growth? Opportunity not competence, and support for each other and ourselves.

Mentors see what we don't see, encourage our visibility and help shift conditions that keep us stuck.

Why not learn how the game is played from those who have gone before? It might turn out better, faster and cause less injury.

We also require sponsors, decision-makers who will talk about us, promote us and help us move on.

In a world where competition screams at us from every direction, women who liberally support other women are probably those who know from experience that there is enough to go around.

Desperation and meanness are unattractive qualities and ultimately backfire.

In spite of hardship, life also has inspiration, generosity and heart.

Elders can pass on optimism, possibility, grace and goodness.

Kindness is a soothing salve.

4. Embrace Imperfection

We women think we have to be 120% ready before applying for a promotion, speaking up, being visible, and this is simply unnecessary.

Learning comes from attempting, prototyping, making mistakes, getting hands dirty and readjusting.

Not trying. Playing.

If the page stays blank, unwritten, there's nothing perfect in that.

Writer and leader Marion Woodman wrote:

To move toward perfection is to move out of life or never to enter.




2015-11-02-1446434816-8897679-COMPASS.jpg


5. Be Authentic. Advocate For Yourself. Ask For Help.

In truth, because there is not one person on the entire planet like another, it is fairly natural to be unique.

The more we twinkle in our own way, the more compelling we are and likely to be invited to do the work that only we can do.

As we get to know the qualities and strengths that make us who we are, the stronger and more confident we become.

The leader who knows her core values, her dreams, her talents, navigates from within.

This gives her the courage she needs to be her own advocate, be visible, have her own back and make a singular contribution.

When we begin to compare, we lose our centre, our internal compass and that never bodes well.

Today, we get to step up - for the generations of girls and boys who will learn to help each other flourish in mutual support.

And also for ourselves, so we can avoid the great and deep regret of having hidden from our soul's work.

If you wonder how, know that there's a fiercely invested team of leaders ready to help you play big - wherever you live in the world.

In the meantime, we can look forward to the day when we gather for an economic conversation that is not a gender conversation.

Until then, let's make our immediate worlds better now.

And in the spirit of this great movement, let's contemplate this from Seth Godin:

How dare you settle for less when the world has made it so easy for you to be remarkable?


Now go shine.


Miriam Linderman is a leadership coach who helps professional women find deep confidence, gentle power and wise courage in their work and lives. To learn about The Gentleness Formula: A Soulful Step-by-Step System For Women to Lead Powerfully click here.

For more information about the WEB Alliance of Women's Business Networks and their great work, click here.
.

Vancouver photo credit: kennymatic / Foter.com / CC BY
Juggler photo credit: Double--M / Foter.com / CC BY
Compass photo credit: Calsidyrose / Foter.com / CC BY

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Misleading "Debates" on Active vs. Passive Harm Investors

$
0
0
2015-10-29-1446157705-4166873-479370088_2e7091fc6e_zstockmarket.jpg
Photo courtesy of Flickr.



While it's a low bar, Bloomberg TV always seemed to me to be the best of the financial media. Its anchors are professional and knowledgeable. Its coverage is broad and responsible. It avoids the hype and sensationalism typical of many of its competitors.

Bloomberg recently launched a new morning program, Bloomberg Go. It features some high-powered on-air talent, including David Westin, who previously had final behind-the-scenes say at Good Morning America and is the former president of ABC News. Westin is an on-camera fixture of the new program. He works with Stephanie Ruhle, a respected Bloomberg anchor.

According to Westin, the target audience of Bloomberg Go is "busy people who want to get something they can use something they aren't going to get somewhere else." He continues: "If we don't give them that, they are going to go on to somewhere else."

The "debate"

On Oct. 12, Bloomberg Go featured a brief "debate" on the merits of active versus passive funds. On the "passive" side was my colleague, Larry Swedroe, director of research at The BAM Alliance. Taking up the active cudgel was David Barse, chief executive officer at Third Avenue Management. You can watch the clip of this "debate" here.

Swedroe explained that "while it is certainly possible to beat the market through active management...you have about a 1 in 50 chance of outperforming." He doesn't "like the odds." He added that, as set forth in his recent book, The Incredible Shrinking Alpha, the odds of an active fund outperforming its appropriate risk-adjusted benchmark have been persistently declining. Twenty years ago, about 20 percent of active funds were generating statistically significant alpha. That number is down to about 2 percent today.

Barse responded that Third Avenue, since its inception, has been able to beat the benchmark it uses. He noted that the "active share" of their funds is in the "high 90s," so the index is not a "relevant measurement" of what the firm is actually doing, which is "generating good, long-term returns."

When confronted with data on the general underperformance of active managers against standard benchmarks (in this case the S&P 500 index) Barse acknowledged that generating alpha was "hard," but also stated that attempting to do so was a "thrill" and an "intellectual challenge." He said Third Avenue works "hard to do it" and it's what the firm strives to do "every day."

Most viewers would come away with the impression that there was merit to both sides of the argument. They might even consider investing with Third Avenue, since the import of Barse's argument in favor of active management was that Third Avenue has a track record of successfully overcoming the odds against "beating the market."

Not quite so fast.

The data paints a different picture

In a subsequent article, Swedroe examined the returns of three of Third Avenue's funds. His findings were at odds with Barse's assertions during the debate.

The Third Avenue Small Cap Value Fund (TASCX) is categorized by Morningstar as a small-value fund. Fund managers often confuse investors by using the wrong benchmark as a basis of comparison for fund performance. Swedroe clearly used the correct benchmark in his comparison, relying on Morningstar.

TASCX returned 5.20 percent per year and 8.34 percent per year for the 10- and 15-year periods ending Oct. 13. According to Morningstar, this fund underperformed all but about 10 percent of the small-value funds that survived during these periods.

Investors would have been far better off in a comparable index fund from Vanguard. The Vanguard Small Cap Value Index Fund (VSIIX) outperformed Third Avenue's fund by a staggering 3.17 percentage points per year over the 10-year period and 1.58 percentage points over the 15-year period.

An analysis of Third Avenue's global and international funds also demonstrated underperformance. Swedroe again used Morningstar data to ascertain the correct benchmark. He found the Third Avenue Value Fund (TAVFX) underperformed the 10- and 15-year returns of comparable passively managed funds from Dimensional Fund Advisors, no matter which mix of Dimensional's large- and small-value funds were used, or which mix of domestic and international funds were selected.

Finally, Swedroe looked at the Third Avenue International Value Fund (TAVIX), which is categorized by Morningstar as a small-mid value fund. For the 10-year period ending Oct. 13 (the fund didn't have 15 years of returns), TAVIX returned 1.75 percent per year. The comparable Dimensional fund, the DFA International Small Cap Value Fund (DISVX), outperformed TAVIX by a whopping 4.56 percentage points a year.

Swedroe concludes his article as follows: "Not only did Third Avenue's funds fail to outperform in each of the cases I analyzed, but they underperformed by wide margins. Maybe, just maybe, alpha is a lot harder to deliver than many, including David Barse, think. The Third Avenue funds I looked at certainly weren't generating alpha or beating appropriate benchmarks."

Swedroe excluded from his analysis Third Avenue's largest and most popular fund, the Third Avenue Real Estate Value Fund (TAREX). He later explained this omission by noting that Vanguard doesn't have an international real estate fund and Dimensional's comparable fund does not have a long enough track record, so he had no basis for comparison. When he looked at a 5-year time period, and took an average of the returns for Dimensional's domestic and international REIT fund, TAREX marginally outperformed (10.48 percent to 10.2 percent).

Nevertheless, even when including this fund, Third Avenue outperformed in only one of four funds, which, as Swedroe says, isn't "very good odds." What's more, the single fund that did manage to outperform just barely accomplished this feat, while the three funds that underperformed did so by greater amounts. This is consistent with the evidence showing that the margins of active management outperformance tend to be much slimmer than the margins of active management underperformance.

I asked Third Avenue for its comments on Swedroe's analysis. It declined.

The responsibility of the media

While the interviewers on Bloomberg GO challenged Barse with general data about the underperformance of actively managed funds, they were unprepared to confront his contention that Third Avenue Management is the exception to the rule.

The data in Swedroe's article is readily available. Think about how helpful it would have been if the moderators of this "debate" had been aware of it and asked Barse some pointed questions, like: "For the past 10 and 15 years, isn't it a fact that investors would have earned higher returns in comparable index and passively managed funds than in your Third Avenue Small Cap Value Fund, your Third Avenue Value Fund and your Third Avenue International Value Fund?" and "How can you justify your assertion that Third Avenue Management adds 'alpha' for investors in these funds?"

Now that would be a real debate.

It would also be responsible journalism.

2015-10-16-1445002603-7250091-SmartestRetirement.jpgDan Solin is a New York Times bestselling author of the Smartest series of books, including The Smartest Investment Book You'll Ever Read, The Smartest Retirement Book You'll Ever Read and his latest, The Smartest Sales Book You'll Ever Read.

The views of the author are his alone and may not represent the views of his affiliated firms. Any data, information and content on this blog is for information purposes only and should not be construed as an offer of advisory services.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











The Chief Social Officer (CSO)

$
0
0
2015-11-01-1446403225-9071041-TheChiefSocialOfficerCSO.jpg
In theory, a company's engagement on social media constitutes marketing, and falls under the auspices of the chief marketing officer (CMO) or director of marketing. Yet the cultural shift within organizations to accommodate the immense need for daily social media monitoring has pushed marketing executives and their teams well beyond their bandwidth. I envision that there will soon be a new addition to the C-suite -- namely, the chief social officer (CSO), whose responsibility will be the effective oversight of all activities pertaining to social media.


As social media continues to reshape business models and drive the strategic planning process, new roles within companies are being defined. Corporations that were once reluctant to implement a social media policy now acknowledge its importance. Senior executives, many of whom showed indifference to what they interpreted as a passing fad, now see the social platforms as a viable means of bolstering brand. Hiring practices now include sourcing candidates -- primarily the so-called "digital natives" -- who are fluent in online media.

Social media marketing is now viewed as an essential piece of a mature company's day-to-day operations. Many organizations have picked up on the trends, assembling teams in a race to create and publish content. Brand managers are spearheading initiatives to intersect with the consumer base on the major sites, and tracking the metrics. Whereas companies now attach significance and allocate resources to their digital efforts, they struggle to find a suitable framework for measuring the ROI.

As an outside consultant, I have engaged with firms who have created and filled the position of "director of social media" in order to coordinate their digital efforts. Some of these folks, by virtue of their training and experience, are hired. Others, internal to the firm, are assigned the role, or drew the shortest straw. They are charged with stemming the tide of information overload, filtering massive streams of online conversations, and extracting whatever they feel may be relevant to organizational goals.

At the time of this writing, there is no formal C-level designation for a corporate official with overall responsibility in social media affairs. A "chief social officer," or CSO, could very well become a top leadership position, one that warrants full executive branding, and whose authority spans the range of decisions around social media. The CSO of a company would report directly to the CEO or COO.

The Prioritization of Social Media Strategy as an Executive Role

Increasingly viewed as an outlet for corporate social responsibility (CSR), social networking sites afford firms with unprecedented opportunities in showcasing their culture through content and community exchange. LinkedIn, ubiquitous in today's business climate, is part of boardroom-speak, frequently surfacing in top-priority discussions on new business development, brand management, public relations, customer service, and talent acquisition.

In order to meet the demands of a disruptive technology, many brands have already revamped their executive hierarchy. Chief experience officer (CXO) is an established title, one that bears the responsibility of shaping a company's interface between itself and its customers and partners. Other appointments to the C-suite around accruing and managing social capital include chief relationship officer (CRO), chief networking officer (CNO), chief brand officer, (CBO), and chief creative officer (CCO).

Realizing that the business intelligence that can be gleaned from social conversations is mission critical, companies are addressing their new obligations head-on. Assuredly, the challenges in effectively managing impressions and relationships will escalate, necessitating good decision making at the highest organizational level. I believe that it is only a matter of time before we see a chief social officer (CSO) assuming an all-inclusive role in overseeing a company's social presence and telling the company's story.

And what might that look like?

The Duties and Responsibilities of the Chief Social Officer (CSO)

Today's CEO can no longer afford to be oblivious to the exchanges taking place in the social strata. The timely delivery of information is essential to the fluid operation of the firm, and maintaining its competitive position in the marketplace. The leadership team will come to place implicit trust in the judgments of the CSO, who may very well become the CEO's right-hand official.

Peers to the CSO include (but are not limited to) the chief marketing officer (CMO), chief information officer (CIO), chief technology officer (CTO), chief human resources officer (CHRO), chief communications officer (CCO), chief compliance officer (CCO), and general counsel. The CSO description encompasses the realm of social media activities related to the technology, marketing, sales, PR, recruiting, legal, and customer service functions of the enterprise, and includes:

1). The Design, Implementation, and Execution of a Social Media Policy

Most companies do not have a formal social media policy in place. Somewhere along the line, an internal communications team may have been mandated to produce an SOP manual for all employees on the use of social networking sites. These pages found their way into thick, loose-leaf notebooks that collect dust on the shelves of cubicles and credenzas, cracked only in times of crisis.

As the company's observations and experiences from social media mount, a reliable system of managing knowledge and communicating the findings becomes imperative. The formation of social business protocols, as well as the team building around engagement initiatives, will fall squarely on the CSO's shoulders.

2). Authoritative Brand Management on Social Media

A CSO's accountability spans the entire spectrum of online engagement -- including metrics and analytics -- as well as the stewardship of a firm's intellectual properties across multiple platforms. The CSO would be given sovereign power in all social media-related decisions that affect the overall perception of the company.

I see the role of the CSO as bimodal: First, to shape and guide the social brand of the company through online profiles and content. Second, to manage engagements with constituents on social platforms in a manner that promotes brand advocacy and social sharing. The roles combine and give the CSO exclusivity in leveraging the company's social network for growth.

3). Governance, Risk Management, and Compliance (GRC) on Social Media

On social, there is a fine line between credibility and damage control. Aberrant online behavior can cause a brand to implode. Along with gaining agility on social platforms comes the need for preaching good self-governance and ensuring that all employees are on the same page. Guided by ethics, the CSO comes between any force (internal or external) that impedes the brand from capitalizing on its strengths and delivering on its promise.

Best practices in self-representation and interaction, especially on a politically-correct site like LinkedIn, must be communicated to all employees, especially those in a customer-facing role. The CSO aligns organizational objectives with social media policy and monitors conduct and performance across all platforms to assure that risk is mitigated and those objectives are met.

Parting Thoughts

♦ The stakes are going up in online marketing. Companies know that in order to remain competitive and effectively reach new customers, they must step up their activity on social platforms and effectively gauge the impact. The shifting of roles within a company related to social media has created a leadership gap.

♦ Within the laws of corporate titling, I believe that shareholders and boards will see fit to anoint a chief social officer, someone to whom they will entrust the hard decisions regarding social media. The CSO will have the ear of the CEO, can make course-corrections in real time, and act in any manner that ensures consistency and congruence of message.

♦ As the chief storyteller, the CSO is also a psychologist -- although this is not part of the job description -- in touch with many different mindsets. Leadership manifests in the ability to promote social media literacy by encouraging positive behaviors which, in turn, enables innovation, and creates a better brand.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Do Marketing Teams Need More Options to Be Effective?

$
0
0
2015-11-03-1446558433-2588473-marketingTeams.png
Photo Credit: Pexels.com -- (CC0) license.


Running a business today is tougher than ever, and trying to create an effective marketing strategy has become almost impossible to figure out what to do and why.

If you are in this predicament, you're not alone. Marketing executives, business owners and marketing teams all are trying to discern how to create an effective marketing plan that reaches their prospective customers and drives them through to a purchase conversion.

It's a crowded marketplace and there are many options to choose from -- That's a good thing!

Define Marketing Requirements

Every business has different marketing requirements and that means you need to define what those requirements are before you begin to add initiatives to your marketing strategy and mix. These can range from creating awareness and reach to building affinity, all the way to hardcore lead generation and purchase conversion. I know these are big bucket topics, however, as a marketer, it's your job to define exactly what your requirements are before you begin to fill in the gaps with tools and resources that will help accomplish your goals. There is no such thing as a "One size fits all" solution. Because there are hundreds of marketing solutions available to all companies you will have many choices, all of which can help if they are adopted correctly and for the right reasons.

Do Your Research

One of the best things you can do when defining business and marketing requirements is to start with clarifying who the customer is and what are their everyday behaviors? Here's a good example. Customers are all different, however each one (or group) has behaviors that fall into categories that will help the marketer understand them even more. Once you figure this out, clearly identify them as a persona, then start filling in the gaps with marketing tools that reach them most effectively. Tip: Don't just "spray" marketing haphazardly, start the persona identification process first. If you do a good job of defining your personas, your content can lead to customers.

Here are 8 questions to ask yourself that will help identify your customers.

• How do they communicate?
• What type of content do they consume and when?
• What social media channels do they use?
• What are their online search habits?
• How are they using mobile?
• What are their motivations for purchasing your product?
• What are their pain points?
• What problem can you solve for them?

Marketing Menu

As a marketing team, you always want lots of options available and at your fingertips. This will make your job easier, especially when you're trying to launch new campaigns quickly. This is really important if your business model is complex, or your business is serving external clients or channel partners that need to access a variety of digital and traditional marketing tools, content, media, metrics, dashboards and apps to name a few. Because marketing tactics continue to change at warp speed with new things being developed all the time, you need to stay on top of what's happening. This can be very challenging because who really has time to continue to research and test new ideas that come out what seems like on a weekly basis? Marketing has become very difficult; therefore you want to make your job easier, not harder. Additionally, once your company has determined your persona, you will definitely want a diverse marketing menu to choose from so you can quickly launch new initiatives that help reach your goals. So, why do marketing teams and channel partners need more options at their fingertips?

Local marketing has become more complex today then ever before due to the emergence of new digital marketing technologies available. Small business owners have to wear too many hats and just don't have the time, resources or know how to execute effectively. Fortunately, there are new comprehensive marketing platforms that combine digital, traditional, and social media tools to allow these business owners greater local marketing execution and oversight.

- Gary Ritkes -- Managing Partner, President, SproutLoud Media Networks, LLC.


Content And Marketing Qualified Lead Generation

Surviving in marketing doesn't just mean producing marketing campaigns and seeing what happens. It means thinking through the entire process from the first touch point to the conversion-to-purchase point. This requires a full content strategy that attracts the customer, nurtures them through the sales funnel and creates a marketing qualified lead for the sales team. Think through all the persona variables and create content that fits in the top, middle and bottom of the sales funnel. This content must also be designed to answer their questions and solve their problems without delivering a sales pitch. Customers today do not want a sales pitch, they want to be educated and informed. Don't forget to think about how mobile marketing can be integrated into your marketing strategy. Mobile consumer engagement is at an all-time high with mobile and this can be one of your strongest lead generation channels. This is especially true if your business is en e-tailer or brick and mortar retailer. Either way, a mobile strategy should be tops on your list.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











(VIDEO) Experian is the 'Hub' for Addressable TV

$
0
0

Data and technology provider Experian Marketing Services is the "hub" for the growth of addressable advertising.  It has arrangements with marketers and key cable and satellite operators who deliver addressable TV advertising, explains Brienna Pinnow, who leads Experian Marketing Services' addressable advertising products.


Demand for addressable products have tripled recently, she says.

She says the roadmap for Experian is a data "super highway" linking Experian and other data with media partners.  More on her POV on addressable advertising in this company white paper.

Programming Note:   Pinnow will be part of the Beet.TV executive retreat in Fort Lauderdale next week.



You can find this post on Beet.TV.
























-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











What We Can Learn About Trading From Athletes

$
0
0
2015-11-03-1446579209-9043057-americanfootball63109_1920.jpg


Professional athletes are perhaps some of the most inspiring and honorable heroes we can look up to. In addition to their highly impressive physical capabilities, professional athletes are also some of the most dedicated and hardest working people on the planet. Even if you don't have a goal of becoming a world-class athlete, there are a number of things that you can learn from looking at these professionals and you can apply them to your stock trading strategy. Here are some of the best lessons on trading that we can learn from athletes.

They Put in the Time to Train

For athletes, one of the biggest challenges they need to overcome typically involves training their bodies. Many of the things that athletes are able to make their bodies do are nearly impossible for the average person to accomplish. However, these individuals are willing to do all of the weightlifting, running and training necessary to get their bodies to perform in a certain way and to endure the stresses of playing professional sports.

As a trader, you need to take the same mentality when training, but you need to focus on training your mind. As many athletes will tell you, much of their sport is mental, just as much of trading is a mental game as well. You need to train your mind to look for the right indicators that a stock will perform in a certain way. You also need to train your mind to look for good deals and not allow emotions to influence your decision. This requires a great deal of training and for you to never forget how important your mental focus is with trading.

They Need to Learn the Strategy

Just as athletes have a playbook, traders also need to have their own playbook for how to navigate the market. Before you can be a successful trader, you need to have a strong strategy and you need to study that strategy so when game time comes, you can perform.

You should never just go into a trading session without a strategy and a plan in place, just like how wide receivers aren't going to go into a game and start running around without a purpose hoping they find and catch the ball. Before you trade you need to take the time to research and really learn the strategy. Do not try to just learn as you go. If you ask any pro athlete, they will tell you this is a recipe for disaster.

They Practice Every Day

Professional athletes literally have a full time job of just training, practicing and working out. They dedicate their entire lives to their sport and to making sure their bodies are in peak performance shape. This is why they always practice every single day. Even on their days off, they are looking at playbooks or doing special workouts to keep their bodies in shape.

You need to adopt this same strategy. You need to work on your trading skills every single day. You need to dedicate your time to trading if you really want to be good at it. Professional athletes are able to earn a living doing what they love because they are willing to dedicate their lives to it. If you want to earn an income by being a professional trader, you need to take the same dedicated approach to honing your skills.

They Pick Themselves Up After a Loss

Losing is just part of the game in the world of professional athletes. All athletes have lost at one point or another, but it doesn't mean they quit. They learn from their losses, pick themselves up and move on. You need to have the same mentality with trading.

You will lose from time to time, and it will be frustrating. However, the only thing you can do is look at why you lost and hopefully learn something from the experience. Then you need to brush yourself off, and move forward knowing you have new knowledge to help you tackle your next trade.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











What Warren Buffet, Sir Richard Branson and Elon Musk Know About Success (and You Should Too!)

$
0
0
2015-11-03-1446574641-7714761-26594673_s.jpg


Since the baseball playoffs just ended, picture this scene. Johnny steps up to the plate. Three pitches thrown, three swings, three strikes -- Johnny's out.


What does Johnny's failed at bat have to do with success?


Everything, depending on what Johnny does with his failure.


How we fail, how we perceive our failures and perhaps, most importantly, how we respond to them (the actions we take following our failures) will determine how successful we are in business and life.

Intimate Link between Success & Failure


The most successful people in history have failed. They've failed epically, miserably and repeatedly.


Yet we tend to see successful people and erroneously think they have the Midas touch, that is, everything they touch turns to gold. Nothing could be further from the truth!


Warren Buffet, Sir Richard Branson & Elon Musk all know failure is a mandatory prerequisite for success. If you were to ask these men to name what was most critical to their success, they would resoundingly tell you had they not experienced their failures, they would have not achieved their future successes. Their success was rooted in failures.


Warren Buffett's Berkshire Hathaway


Following Warren Buffett's initial purchase of Berkshire Hathaway, the company proceeded to consistently lose millions of dollars for years. Fast forward and we all know Berkshire Hathaway is considered to be one of the most successful companies -- ever!


It's hard to imagine Berkshire Hathaway being considered a monumental failure, but that was, indeed, the case! Click here to read more about the initial failures of Berkshire Hathaway.


Sir Richard Branson's Virgin Cola


Remember Virgin Cola? Virgin Vodka? Virgin Vie? Virgin Bride? Virgin Clothing? Probably not. All these were failed companies created by Branson. When Branson speaks about these failed companies he speaks about every one of them being a terrific learning experience.


Branson states: "Do not be embarrassed by your failures, learn from them and start again."


Today, Virgin Group Ltd. is a British multinational branded venture capital conglomerate founded by Branson worth billions of dollars.


Elon Musk's SpaceX Falcon 9 Failure


This past summer Elon Musk's company SpaceX watched its Falcon 9 rocket break apart shortly after launch. This launch was an epic failure.


Following the failed launch, Musk stated that due to the company's past successes, a culture of complacency had set in. Musk stated that having experienced such an epic failure, his company will become better and stronger due to increased vigilance and new parameters that would be established to avoid future disasters.


Click here to read more about the SpaceX Falcon 9 rocket explosion after launch.


Musk remains intensely committed to space exploration.

"Failure is success ifwe learn from it."
Malcolm Forbes

4 Reasons Why Failure is a Prerequisite for Success


1. Failure is a prerequisite for success because it builds character. When you experience failure, you have one of two options. You can throw in the towel, quit (and perhaps blame others) for your failure. Or you can choose to learn from the experience. Choosing to learn from your failures will increase your resiliency, help you gain confidence and ultimately build character.


It's easy to act graciously when you win; its much more difficult to act graciously when you lose. Doing so, however, reflects character.


2. Failure is a prerequisite for success because it forces you out of your comfort zone to face new challenges that stretch your mind and capabilities. Failing compels us to think outside "our" box and seek solutions from angles and perspectives we might not have normally pursued. Failure forces us to look at ourselves through a harsh realistic lens and ask ourselves difficult questions: "What went wrong?" "what do I need to do differently?" "how can I improve on this situation next time?"


3. Failure is a prerequisite for success because it increases self-esteem, without which one cannot succeed. Of course it is difficult to pick yourself up after being knocked down. However, each time you do so your self-esteem increases because you've proven to yourself that you can overcome adversity. This is why today's parents not allowing their children to fail, in fact, sets them up for a lifetime of failure as adults (but that is a blog topic for another day).


4. Failure is a prerequisite for success because it is our most powerful teaching tool. Once a failure has been examined and explored, it provides us with a golden opportunity to develop and learn new skills that one didn't have prior to the failure.


We learn far more from our failures than we will ever learn from our successes. Success makes us feel good and reinforces our strengths. Failure highlights our weaknesses and provides us with the invaluable opportunity to minimize them -- and most importantly, learn from them.


Remember, absolutely no one has ever achieved success in life without failing.


Consider your failures to be the pathway for your future successes.


Can you think of a time when your failure brought you future success?


To learn more about Dr. Patty Ann, CEO & Founder of Relationship Toolbox LLC, go here


Amazon best selling author of: Not Tonight Dear, I've Got a Business to Run!

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.












T-Mobile Dominates the Quarter

$
0
0
Gains Come From Major and Regional Carriers

Consumer Intelligence Research Partners (CIRP) released analysis of the results from its research on US mobile phone carriers for the calendar quarter that ended September 30, 2015. This analysis features findings about consumer trends in mobile phone activations from July-September, 2015 for AT&T (T), Verizon (VZ), Sprint (S), and T-Mobile (TMUS).

CIRP finds that among major mobile phone companies, T-Mobile (including MetroPCS) and Sprint (including Boost Mobile) again had the best quarter, gaining new customers to a much greater extent than they lost existing customers. T-Mobile outperformed AT&T, Verizon, and Sprint, adding a significantly greater percentage of net customers and maintaining customer losses at the same rate as their competitors.

This analysis shows that among customers that activated a phone in the quarter, T-Mobile grew its customer base 25 percent. Verizon (11 percent), Sprint (6 percent), and AT&T (1 percent) each grew its customer base to a much smaller extent, relative to the number of new phone activators that started the quarter as their respective customers. CIRP analyzes carrier gains and losses among customers who activated a mobile phone during the quarter. Using quarterly activations as a base, CIRP measures each carrier's relative performance (Table 1).

Table 1: Customer Gains and Losses by Carrier - 2015-Q3
2015-11-04-1446605673-5360690-table1.jpg



All four of the carriers retained customers at a similar rate, with from 78 percent to 82 percent of customers remaining with the same carrier in the quarter. T-Mobile gained many more customers than the other carriers, with new customer activations equal to 39 percent of the number of customers that started the quarter with T-Mobile. Of course, the other three major carriers did gain new customers, but to a much smaller extent relative to customers at the start of the quarter.

Even as the four major carriers trade customers among themselves, we see even greater movement from regional and prepaid carriers. These other carriers lost a significant percent of customers to the big four, with only 47 percent of regional and prepaid carrier customers remaining loyal to their carrier in the quarter. Further, these regional carriers gained many fewer customers from the four big carriers, as well.

CIRP bases its findings on a survey of 500 US subjects, from October 1-12, 2015, that activated a new or used phone in the July-September 2015 period. For additional information, please contact CIRP.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Android, iOS Maintain Shares in Late iPhone Launch Quarter

$
0
0
Apple Enjoys Brand Loyalty, while Samsung, LG, Others Trade Customers

Consumer Intelligence Research Partners (CIRP) today released analysis of the results of its research on mobile phone operating systems and brands for the calendar quarter that ended September 30, 2015. This analysis features findings about market share trends in mobile phone operating systems and brands in the U.S. from July-September 2015.

CIRP research shows that the two major mobile operating systems, Google Android and Apple iOS, continue to control more than 95 percent of U.S. customer mobile phone activations (Chart 1). In the September 2015 quarter, Android accounted for 71 percent of U.S. activations, while iOS had 27 percent. The two operating systems shares have been relatively consistent for the past three quarters.

Chart 1: Operating System Share of Mobile Phone Activations
2015-11-04-1446605984-3443898-chart1.jpg



Android and iOS maintained consistent shares of U.S. mobile phone sales in the past three quarters. Apple launched the new iPhone 6s and 6s Plus in the final days of the quarter, but with too few days of availability to materially affect its share in the quarter. We expect that the launch will improve Apple's share in the December 2015 quarter, as it did in the December 2014 quarter.

Among phone brands, Samsung had the highest share in the U.S. market in the September 2015 quarter, at 39 percent, up somewhat from 34 percent in the June 2015 quarter (Chart 2). Apple maintained its 27 percent share in the quarter. Samsung increased its share mostly at the expense of LG, which saw its share fall to 16 percent in the quarter, down from 20 percent in the June 2015 quarter.

Chart 2: Brand Share of Mobile Phone Activations
2015-11-04-1446606010-862258-chart2.jpg



Samsung, Apple, and LG continue to sell over 80 percent of the phones in the U.S. market. Apple enjoys the most loyal customers, with 83 percent of Apple owners who acquired a new phone during the quarter staying with Apple. With multiple brands of phones to choose from, Android customers can be loyal to the operating system while still changing brands of phone. In that market, only Samsung retains more than half of their customers (64 percent) who activate a new phone. LG, Motorola, HTC and other Android phone manufacturers are in a pool of brands that Android customers float among.

CIRP bases its findings on a survey of 500 U.S. subjects, from October 1-12, 2015, that activated a new or used phone in the July-September 2015 period. For additional information, please contact CIRP.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Prime Day Boosts Amazon Prime

$
0
0
U.S. Prime Membership Increases to 47 Million Members

Consumer Intelligence Research Partners (CIRP) today released analysis of buyer shopping patterns for Amazon, Inc. (NASDAQ:AMZN) for the July-September 2015 quarter.

This analysis indicates that Amazon Prime now has 47 million U.S. members, spending on average about $1,200 per year, compared to about $600 per year for non-members.

As of September 30, 2015, CIRP estimates that in the U.S., 46 percent of Amazon customers are Prime members, which translates to about 47 million Prime members (Chart 1).

Chart 1: US Amazon Prime Members
2015-11-04-1446606344-5847320-chart3.jpg


U.S. Amazon Prime membership has grown significantly since we first started measuring it in 2013. It has almost tripled in two years, with 46 percent of all Amazon customers in the quarter using some form of Prime membership.

Amazon Prime added a net 3 million members during the third quarter of 2015, and 6 million members over the past two quarters. Prime Day looks like it was a big success. In the same quarter last year, Amazon Prime membership grew by 3 percent, adding one million net members. In the most recent quarter, Prime grew by 7 percent and approximately 25 percent of those new members reported joining to take advantage of Amazon Prime Day.

CIRP bases its findings on surveys of 500 U.S. subjects who made a purchase at Amazon.com in the period from July-September 2015. For additional information, please contact CIRP.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











iPhone 6s/6s Plus Short Launch Grabs Quarter of US Sales

$
0
0
iPad Air Models Continue to Dominate

Consumer Intelligence Research Partners (CIRP), today released analysis of the results from its research on Apple, Inc. (NASDAQ:AAPL) for the fiscal quarter that ended September 26, 2015.

At the very end of the September 2015 quarter, Apple introduced the new iPhone 6s and 6s Plus, and each accounted for meaningful share of unit sales, despite being available for only two days during the quarter. iPad Air models continue to dominate the Apple tablet product line, with roughly two-thirds of total sales.

CIRP finds that the new iPhone 6s and 6s Plus accounted for 24 percent of total U.S. iPhone sales, with iPhone 6s at 16 percent and iPhone 6s Plus at 8 percent (Chart 1). In contrast, in the September 2014 quarter, iPhone 6 and 6 Plus accounted for 46 percent of total U.S. iPhone sales, with two weeks of sales of the newly-introduced models, compared to two days of sales of the newly-introduced models in the September 2015 quarter.

Chart 1: iPhone Models U.S. Sales Mix, Third Quarter 2014 and 2015
2015-11-04-1446606652-1374924-chart4.jpg



The iPhone 6s and 6s Plus launched well, though we can't quite compare it to the similar launch last year. Though we may be seeing slightly moderated demand for the new models in the U.S. in the September 2015 quarter, the ratio of the 6s Plus to 6s sales in the September 2015 quarter seems to have improved over the September 2014 quarter.

The full-size iPad Air models continued to dominate sales of Apple tablets. Together the newer iPad Air 2 and older iPad Air accounted for 66 percent of all iPad sales in the September 2015 quarter (see Chart 2), the same share full sized iPad models had in the September 2014 quarter.

Chart 2: iPad Models U.S. Sales Mix, Third Quarter 2014 and 2015
2015-11-04-1446606681-8213443-chart5.jpg



The iPad sales mix has settled into a predictable pattern. The full-size models account for roughly two-thirds of sales. The smaller iPad Mini, continues to capture about one-third of total sales, again with the legacy model outselling the flagship small format model.

CIRP bases its findings on its survey of 500 U..S Apple customers, surveyed from September 27-October 12, 2015, that purchased an iPhone, iPad, or Mac in the U.S. in July-September 2015 period. For additional information, please contact CIRP.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











The 5 Essential Keys to Being a Successful CMO

$
0
0
The Chief Marketing Officer (CMO) of an organization is more critical than ever in companies today, because he or she is responsible for all activities under the umbrella of marketing. These marketing activities play an enormous role in the success of any business. This includes sales management, distribution channel management, product development, advertising, promotions, pricing, marketing, and all market research.

2015-11-04-1446609613-8797219-TipsforCMOs.jpg
Image Credit: Flickr, Creative Commons: gail

These diverse responsibilities are also what makes the position so appealing to many people hoping to attain that level within a company, just because it is such an important and dynamic role within the business. Here are some of the key components that most successful CMOs share, and which any aspiring CMO should try to develop:

Use marketing data to best advantage
The tremendous availability of data today is making it possible to market from an almost scientific and statistically-driven perspective. This concept should be recognized and taken advantage of by a good CMO, even though all that available data is seldom consolidated into a neat and concise format, like that of B&N Readouts. The CMO needs to have the capability of analyzing this data, and putting it to best use in determining which sales leads are more relevant and which markets should be targeted for maximum business success.

Collaboration with the sales department
No matter what product or service your company offers, it is crucial that the sales department be a major partner in the business strategies adopted by a CMO because they are the front-line biggest contributors to the success of the company. This means thoroughly assessing the sales group to determine if they have all the requisite skills and education to consistently make sales up to a volume that will guarantee company success.

Generating and improving brand awareness
Customers become loyal customers when they can readily identify a company with the product or solution it offers, and have chosen it over competitors. There are two key points in that scenario, both of which must be satisfied in order to have successful company branding and enjoy the resultant increased sales. The task of the CMO is to develop strategies that will immediately associate the company with the products it makes in the minds of potential customers. Beyond that, it is also imperative that there be a reason why your company's version of the product or service is more appealing as a purchase than any competitor's offering. When both of these have been established, sales are made and customer loyalty begins to build.

Linchpin between internal operations and external sales
A successful CMO must help disseminate marketing initiatives throughout the company, so all departments and all individuals are aligned with the company's goals, and are striving for their achievement.

The CMO acts as a linchpin providing feedback from external sales operations to internal channels so that any necessary modifications can be undertaken dynamically, and internal efforts are working smoothly to satisfy external demand.

Define and implement strategic direction
Because of all the other responsibilities a CMO assumes in the company, it happens quite often that he or she also becomes the main driver of the strategic direction for the business. This can be a very complex and critical task, but the information which is needed to develop a strategic vision is the same information that a CMO has greatest access to, and has already analyzed.


By knowing and grasping the business consumers, competition, markets, technologies, and core competencies, the CMO is ideally situated to be a champion of the future direction of the company.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Building Your Book: How to Generate Content

$
0
0
The most important element of writing any book is, of course, its content. It also may seem the most intimidating to put those words to paper (or screen).

As an authority in your field, you probably have 80% of the content of your first book already existing on your hard drive, in the cloud, wherever you store your files. By finding and organizing these materials, you will streamline the writing process.

First though, you need to figure out what your book will be about. What is your message, your "Big Promise" you're making to the reader? What problem do you want to help solve for them?

Once you decide upon your subject matter, you should produce an outline -- think of this as your Table of Contents -- that will walk your reader through how you are going to deliver on the Big Promise of solving their core problem.

Next, do an inventory of all your content assets that relate to the theme of your book: white papers, sales copy, scripted speeches, blog posts, etc. By reusing, repurposing, and updating content you have previously created, you'll significantly reduce the amount of work you need to do to finish your book.

Having built your outline and preloaded your book with preexisting content, you'll also likely avoid the "stare"--i.e., when a writer opens up their word processor and just stares at the blank page, uncertain what to write about. Your streamlined writing process will chiefly revolve around connecting your recycled content, filling in the gaps, and smoothing out the edges.

After writing your first draft, you may feel you need to bulk up your book because it's too short. To do this, you can add client case studies showing your solution-solving in action. You may also consider including special chapters written by one or more of your colleagues, focusing on a specific facet of your business. (For example, if you're a realtor and your book is about buying and selling Real Estate, you might have a mortgage lender you know write a chapter on how to apply for home loans.)

Also look for opportunities to insert infographics about your subject. These are graphic visual representations of information, data, or knowledge intended to present them quickly and clearly. These can be a variety of tables, graphs, flowcharts, timelines, etc.

Keep in mind, your writing doesn't have to be perfect. (You'll pass your manuscript over to an editor and proofreader to polish it before publishing it.) Your primary objective to make sure your message shines through. As long as you fulfill the Big Promise you made to the reader, they will be satisfied and impressed.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











New Search Engine Identifies the Biggest Corporate Violators

$
0
0
by Greg LeRoy and Philip Mattera

Volkswagen cheats on emissions testing. General Motors fails to disclose a deadly ignition switch problem and is fined $900 million. JPMorgan Chase and three other large banks plead guilty to criminal charges of manipulating foreign exchange markets. ConAgra is penalized $11 million for distributing contaminated peanut butter. A Johnson & Johnson subsidiary is hit with a $20 million criminal fine for selling contaminated children's medications. BP pays more than $20 billion to resolve civil and criminal cases stemming from the 2010 Deepwater Horizon disaster in the Gulf of Mexico.

Call it a corporate crime wave; there seems to be no end of big business transgressions. Companies have come to regard rising penalties as nothing more than a cost of doing business. They pay the fines and settlements, then resume business as usual.

But unlike with street crimes, there is no FBI database for corporate wrongdoing, no unified data source combining information from the various regulatory agencies and the Justice Department. It has thus been difficult to determine which companies and industries have the worst track records.

Enter Violation Tracker, from Good Jobs First's Corporate Research Project -- the first search engine on corporate wrongdoing. Our initial version of the free database brings together about 100,000 cases with penalties of $5,000 or more initiated since 2010 by the Environmental Protection Agency, the Occupational Safety and Health Administration and 11 other federal agencies dealing with the environment and a wide range of health and safety issues. It also includes settlements and verdicts in cases, both civil and criminal, referred by those agencies to the Justice Department. Additional violation categories -- wage and hour, financial, false claims, price-fixing, bribery, etc. -- will be added in the future.

Using a proprietary system of parent-subsidiary matching developed by Good Jobs First for our Subsidy Tracker database, Violation Tracker links the companies named by regulators to their ultimate corporate parents. Users can see not only individual records but also aggregate penalty totals for more than 1,600 parents.

Also available at violationtracker.org is a report entitled BP and Its Brethren, which analyzes what the information in Violation Tracker shows about the biggest environmental and safety violators.

We find that eight large corporations and their subsidiaries have each been penalized more than $1 billion for environmental and/or health and safety cases brought by federal regulatory agencies since 2010. A total of 40 parent companies have paid $100 million or more in such penalties. The list is topped by BP, whose $25 billion total, mostly from Deepwater Horizon, far exceeds that of any other company.

BP's $25 billion puts oil at the top of the ranking of industries by total penalties. The pharmaceutical industry is second, due to a series of major cases against companies such as GlaxoSmithKline involving the promotion of medications for "off label" uses not approved as safe by the Food and Drug Administration. Utilities rank third, due to cases involving power plant emissions. In fourth place is the auto industry, thanks mainly to a $1.2 billion penalty paid by Toyota and the $900 million GM fine, both related to safety issues.

Other findings:

• Large corporations are responsible for the vast majority of the penalties. Companies on the Fortune 500 and the non-U.S. portion of the Fortune Global 500 together account for 81 percent of Violation Tracker's total penalty universe.

• Foreign companies operating in the United States represent a large share of the violations. In fact, given that BP is one of those foreign parents, the penalty total for that group is larger than for U.S.-based firms: $34 billion vs. $21 billion. Even without BP, foreign parents account for $9 billion in penalties.

• There are substantial overlaps between the companies penalized by the different agencies, especially between EPA and OSHA. Some companies are on more than one agency's top-ten list of most-penalized firms. BP shows up on three: EPA, OSHA, the Pipeline and Hazardous Materials Safety Administration as well as the list of largest multi-agency cases handled by the Justice Department.

• A comparison of the 100 parents with the most penalties in Violation Tracker to the 100 most-subsidized in Subsidy Tracker finds 16 overlaps, mainly automakers such as Toyota and General Motors.

• Along with actual foreign companies, the most penalized parents include some companies that have "inverted" (reincorporated or merged abroad) and thus claim to be foreign to dodge U.S. taxes. The tax runaway with the largest penalty total is Transocean, which leased the ill-fated Deepwater Horizon drilling rig to BP and which was fined a total of $1.4 billion in connection with the accident.

• Leading federal contractors are also among the most-penalized companies. Of the 100 largest contractors in FY2014, ten are also among the biggest penalty parents in Violation Tracker, including: four pharmaceutical producers (GlaxoSmithKline, Merck, Pfizer and Sanofi); two oil giants (Royal Dutch Shell and Exxon Mobil) and three military contractors (Honeywell, General Electric and Boeing). Conglomerate Berkshire Hathaway is also on the list.

The fact that so many of the companies in Violation Tracker are repeat offenders highlights the need to find more effective ways to deter corporate recidivists.

Greg LeRoy is the executive director and Philip Mattera the research director of Good Jobs First.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.












How to Keep Your Business From Being Uberized

$
0
0
Are you afraid of being Uberized? You should be.

Uber, Airbnb, and Lyft aren't just the poster children for the sharing economy; they represent the continuation of a truth that is as old as civilization: someone is actively thinking about how to leverage technology to disrupt your industry.

This isn't the first round of disruptors. Amazon changed the book industry. Netflix revolutionized the video industry. If you want to extend the examples, the telegraph destroyed the Pony Express industry.

This time it is different, however. The disruptive companies of today are transforming from an idea existing on the bleeding-edge fringe into the mainstream at record speed. Uber, for example, has grown from a single location to providing service to 300 cities worldwide in six short years.

What This Means for You

The exponential growth of computing power has created an environment of unbridled possibilities. The question isn't IF your business and profession will experience dramatic change but WHEN.

If it can be transformed, it will. Today it is entertainment, taxis, hotel rooms, and retail. Transportation and trucking will not be far behind thanks to driverless automobiles, robotic delivery capabilities, and drones. It is not a leap to imagine accounting, law, and medicine Uberized to put the right person in the right place at the right time. Routine jobs performed by robots are not far off. Nanotechnology will eventually repair the plumbing in your home and your body without any human involvement.

Here's How You Win

Sadly, many of the businesses and occupations accepted as relevant today won't exist in the future. There are no guarantees, but you can take action today to increase your chances of succeeding tomorrow. Here are four ideas to adopt now.
  1. Re-think how you acquire and deploy technology. Are your technology decisions based on what you need today or with an eye toward what could be possible tomorrow? Is technology a cost to be managed or an investment to be leveraged and exploited? Are you locking yourself in to applications that will limit your opportunities or those that provide the highest degree of flexibility? This should be obvious, but start-up disruptors aren't using outdated technology. They are developing and deploying based on what's new and what's next to give them an advantage. You should do the same by fully integrating technology into every business decision. It also means being relentless in your search for new ways to leverage every dollar you spend.

  2. Leverage your advantage. You have what every disruptor wants - customers. Do they love you so much that they are selling for you? Are you engaging them in on-going conversation about what would make them more successful? The competitor coming after your industry will serve customers in ways that you haven't yet recognized. Learning from complaints is the minimum. You must go further to turn good customers into partners who will provide ideas about what they need in the future.

  3. Give yourself time to think and explore. The idea that will disrupt your industry came into being because an individual or team invested the time to think and explore. Unfortunately, you are so busy working in your business that you aren't devoting the time and resources to think strategically about your business. Keeping up with today's demands makes exploring the future a luxury you don't believe you can afford. It isn't a luxury, however. It is a business necessity to ensure your long-term viability.

  4. Create a culture that loves change and seeks to disrupt. The best way to keep from being Uberized is to be the disruptor in your industry. You can add love for innovation and continual improvement to the culture of service, accountability, and execution you have worked so hard to build. Balancing the freedom required for innovation with the discipline you need for consistent execution can be challenging, but it is not impossible. It requires intentional effort to create and sustain the new habits you need to discover the future while executing today.


The present should be guided more by the future than the past, and your future is destined to include a heavy dose of disruption and change. What are you doing today to ensure your success tomorrow?


Randy Pennington is an award-winning author, speaker, and leading authority on helping organizations deliver positive results in a world of accelerating change. His keynote seminars and workshops are informative, engaging, and memorable. To learn more or to hire Randy for your next meeting, visit www.penningtongroup.com, email info@penningtongroup.com, or call 972-980-9857.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











How Paid Time Off Policies Can Hurt Your Employees

$
0
0
Just last month, President Obama issued an order that all companies that do work for the government must, by 2017, provide a minimum of 7 paid days off per year to their employees. He also asked Congress to pass a law doing the same for companies with more than 15 employees, a request that will very likely be ignored at least through the next presidential election. The presidential candidates have all taken sides on this issue too. Hillary Clinton has endorsed the president's position. Republican candidates like Bush and Trump are mostly mum on the issue (Bush, actually, has said he thinks Americans should "work more"). Cities around the country are not waiting around -- many are moving forward with their own PTO policies. Washington DC, for example, looks certain to pass the country's most generous PTO policy for public workers -- 16 weeks per year!

Oh, and then there's Amazon, LinkedIn and Netflix.

This week, Amazon.com said it will now offer its workers up to 6 weeks paid time off a year. Earlier this year, Netflix announced that it would be giving "unlimited" paid time off for new parents for up to 12 months. Other big named companies have also been offering their own super-generous PTO packages. Virgin staffers can take as much vacation as they'd like. In this article, it's said that Twitter doesn't track vacation days and CarMax leaves vacation time up to the discretion of its employees. A bunch of other younger companies, according to this report, are following suit. Not satisfied with just giving time off to their own employees, both Microsoft and Facebook now require their contractors to also provide paid time off. Not to be outdone, LinkedIn recently announced that all of its employees would be getting "unlimited" paid time off... for as long as they like!

Unlimited paid time off? Not tracking vacations? Are these companies crazy? No, they're very, very smart. They're getting great publicity for these moves. But more importantly: they're actually cutting down on their employees' vacation time.

Know what it's like to work for Netflix or LinkedIn? It's not easy. These are both good companies to work for. They get high ratings on employer evaluation sites like Glassdoor and the employees I know always speak well of them. But they, like so many other companies in this busy economy are competing for a very narrow pool of good, reliable and qualified employees who have the development, programming, security and database skills required for their very specialized jobs. It's important for them to offer great compensation and benefits packages. But, once signed, the work is tough. Employees at these companies are known to put in long, long hours. There is a great deal of pressure to stay ahead in the midst of intense competition. Management is under significant stress and scrutiny from stockholders, Wall Street and the media to deliver, grow and succeed. We're all familiar with the crazy and competitive Silicon Valley environment.

Which is why offering unlimited paid time is a great idea for the employer, and not the other way around..

What competitive, driven, career-minded employee is going to take advantage of this? Do you mean to tell me that the guy who just became a father is going to tell the rest of the team working on that big project that he's going to take the next 11 months off to "stay at home and spend time with my baby." Really? Sure, he now has that option. But who's going to pull that trigger? And who's going to risk suddenly disappearing from the office for months on end, travelling to Australia or kicking back with a cold one on the beach while the rest of his co-workers are working away on deadline? And what happens a year later when evaluation time comes? Who gets that promotion, that salary increase, that corner office -- the guy who's been working day and night on that product launch or the other guy who's been taking full advantage of the company's "paid time off" policy and working on his golf swing.

Exactly.

Paid time off is a publicity stunt. Most companies know that their best employees aren't going to take advantage of it. And by leaving the policy open and "up to the employee" managers are now creating a different kind of competitive environment, one that encourages taking less time off, rather than more. "Hey," one guy says to the other, "I know we get unlimited paid time off, but I've only taken two days off in the past three years, and that was because I lost my leg in that bike accident. Talk about dedication, right?" This type of silly policy doesn't benefit the employee. It actually benefits the employer more. It creates more competition to take fewer days off.

Back to the real world. You're not the CEO of Netflix, LinkedIn or any other billion-dollar-valuation "unicorn" in Silicon Valley, right? You run a smaller company that makes or distributes stuff. You are based in Ohio, or Florida or North Carolina. Your employees work hard. But they like their time off too. If there's anything to take away from the paid time off story it's this: it's news, it's a campaign issue and your employees are watching. No one says you should offer "unlimited" time off. But it may be time to dust off your paid time off and vacation policies and consider expanding it a bit more. Competitive times require competitive actions. Just don't leave the choices entirely up to your employees. You're not helping them if you do so.

A version of this blog previously appeared on Inc.com.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











3D Printing Stocks Crushed in Clash of Cultures, Expectations

$
0
0
The lines between technology and manufacturing are blurring fast, and, for many who work and invest in this area, it can be a most uncomfortable and confusing time.

Just ask that bespectacled young developer Owen from those round-the-clock GE commercials, when he tries to explain how he's changing the world with machine-to-machine communications to a table full of peers engrossed in a silly cat app.

2015-11-04-1446599775-424054-owenadcut.jpg

As we enter the Fourth Industrial Revolution, a long list of software and technology companies are trying to transform into providers of manufacturing technology -- the technology that helps to make things in a factory.

That list includes HP, which has said it intends to "change industries" and launch a 3D printer, but it also includes companies that have long had a foot in manufacturing, such as Cisco, Microsoft, Dell and others. Throw a rock in Silicon Valley these days, and you have a good chance of hitting a tech company trying to improve its footing in the manufacturing sector, with chatter about the Internet of Things and Big Data.

But the same can be true in the Midwest, where manufacturing technology companies are trying to put more emphasis than ever on the Information Technology (IT), or digital, part of what they do.

As GE Chairman and CEO Jeff Immelt told a crowd at the Minds+Machines summit in 2014: "If you went to bed last night as an industrial company, you're going to wake up this morning as a software and analytics company. ... This change is happening in front of us."

Just this past week, I was in Florence, KY, where Japanese machine tool giant Mazak, in partnership with IT leader Cisco and machine-to-machine software provide Memex, Inc., launched SmartBox, a small networking hub that will help small and medium manufacturers simplify the complex transformation into smart factories.

Apple CEO Tim Cook in 2014 observed this kind of change coming, too, when he said that "the lines between hardware, software, and services are blurred or are disappearing."

But so far, this whole revolution is causing a lot of confusion -- and it's not going especially smoothly.

Nowhere is this rub more evident right now than in the 3D printing sector, where makers of so-called additive manufacturing technologies are gasping for air.

In December 2013, right around the time of the international Euromold trade show, 3D stocks were running high, awash in the kind of hype that is common to the technology sector where new iWidgets are churned out quickly, along with profits.

Back then, a share of Stratasys, based in Minneapolis & Rehovot, Israel, was $130-plus; 3D Systems, based in Rock Hill, SC, surpassed $90 per share; and metal 3D printing company ExOne, based in North Huntingdon, PA, was in the $60-range. A piece of the German Voxeljet was riding the higher tide in the $30s.

On Friday, shares of 3D Systems closed at $10.06, Stratasys at $25.50, and ExOne at $10.70. Voxeljet was at $6.09. Those are the kind of prices that demand management change, and thus it came.

That week, 3D Systems President and CEO Avi Reichental left the company, which will now be overseen by a management committee chaired by Chuck Hull, regarded as the grandfather of 3D printing. He is also the co-founder, director and chief technology officer of 3D Systems.

Stratasys, co-founded by S. Scott Crump, took a different approach, announcing it had hired Dell Inc. veteran John Gould to serve as president of North American operations.

At ExOne, change came a little sooner, when former President and COO David Burns was reassigned and then quietly departed. A few weeks ago, I bumped into Burns, the highly respected former CEO of Gleason Corp., a machine tool builder in Rochester, NY, at an event for the Association for Manufacturing Technology, where he is now a senior advisor.

After a short chat, it became evident to me that these companies are being bruised and crushed in a massive culture clash.

How so? Technology runs fast. It gets to develop products primarily in a virtual world and solve glitches with upgrades. Typically, nobody dies if your smartphone is a flop or your software crashes.

Manufacturing, however, works in the real world, where repeatable, high-quality results can seriously be life-and-death matters. Go ask GM about ignition switches or Takata about air bags. Better yet, take a closer look at what's going at Tesla.

The hard truth for investors is this: manufacturing technologies, such as 3D printing, often require decades, sometimes even, gulp, 4-5 decades to develop. 3D printing of plastics has been in development since the 1980s, with metals being a much newer phenomenon, and developing new materials and improving print speeds and quality is painstaking work.

This is why most of the world's manufacturing technology companies, including many of the most successful ones, such as Trumpf in Germany, Fair Friend Group in Taiwan and Mazak, are privately held, where they don't have to deliver quarterly reports to impatient investors.

In May, New York Times columnist Paul Krugman, in a piece entitled, "The Big Meh," asked whether the technological revolution has been overhyped, questioning the real value of it all. "Maybe my friends at Google are right, and Big Data will soon transform everything," he wrote. "Maybe 3-D printing will bring the information revolution into the material world. Or maybe we're on track for another big meh."

Despite all of the challenges and time it's taking, I can report that many in both technology and manufacturing remain absolutely bullish about the possibilities, which are just beginning to ripen."We remain convinced of the long-term growth opportunity within 3D printing," David Reis, CEO of Stratasys, said in a statement after delivering disappointing third-quarter results.

In fact, many within the advanced manufacturing sector remain downright excited about what's coming.

2015-11-04-1446599362-8528591-IMG_0554C.jpg
During a presentation at Mazak, a youthful manager from Cisco, Bryce Barnes, stood under a big PowerPoint slide that read, "A New Way of Thinking About Manufacturing."

He was awash in excitement about the Internet of Things, smart factories, fog computing, big data and machines-as-a-service. "I think it's going to become cool again to work in manufacturing," he predicted. "It's the integration of the virtual and real."

I think Barnes is right, of course. But I also know this is going to be one long, complicated road trip. I just hope the technology and manufacturing guys can get along on the trip. And if you're an investor thinking about coming along for the ride, do your homework about what strange detours and hazards may lie ahead.

This article originally appeared at AdvancedManufacturing.org.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Leadership Not Buzzwords

$
0
0
"We are going to re-purpose and monetize our big data paradigm so that it resonates with investors and provides a robust, seamless and transparent approach to our business model."

"Your authentic leadership team is passionate about working with all of you."

Does this sound familiar? Do you know what it means?

How many meetings have you sat through where someone is throwing around buzzwords, everyone else is sagely nodding their heads, and no one knows what anyone just said?

If you've ever felt this way you are not alone.

A recent study by Accountemps
http://bit.ly/YMvRs5 says that:

"However trendy, meaningless jargon tends to confuse workers, which means that no matter how brilliant the boss's idea is, it may never gain traction if no one can decipher what the boss is saying".

Real leadership doesn't need buzz words like authentic leadership, servant leadership, and transformational leadership. These are an integral part of being a leader.

Working for over 20 years as a coach with leaders I have come to appreciate that the best ones have a number of traits in common, and they can be described in plain words.

Self-awareness: these leaders have spent time and effort on understanding who they are, what their strengths and weaknesses are, how other people perceive them, and they understand that "they are a work in progress". They are clear on their values and model them in the work environment.

If you understand yourself, then it's much easier to understand how to work with others. And you do have to work successfully with others. As a coach this is often the starting point of our work together...the foundation for everything else.

Focus: Above all Leaders Focus. They have a vision and want to make a difference. They are able to move towards their goal, while still gathering and balancing changing data. They stay in the present, while knowing what is going on around them.

Their focus inspires the people who work with them to achieve great things.

Focus on your strengths and the strengths of your team.

"Always focus on the front windshield and not the review mirror."

Colin Powell


Common sense: when I worked in executive search the first trait I always looked for was common sense. To me it's gold. This is the person who looks at things from a variety of perspectives, balances the options, and makes a well thought out decision. This is someone who never gets you into trouble by doing something stupid or rash.

Good judgment: is very similar to common sense. For me the difference is that good judgment comes from experience and knowledge. So while common sense can be referred to as innate, judgment includes learning and experience.

For example, if I tell you that you will become a great Leader after working with me as a coach for 5 minutes, it's common sense to question that outcome. With good judgment you would have enough experience to know that it's unlikely to happen after 5 minutes.

"Good judgment is the result of experience and experience the result of bad judgment."

Mark Twain


Lifelong Learning: Leaders know that you always have to keep learning, to move forward, to be ahead of the competition, to try new things. To gain perspective and clarity you need distance. You have to step back to see the whole picture.

Leaders use techniques such as exercise, meditation, retreats, and thinking time to ensure that they can continue to be the best they can be....so that they can LIVE LEARN LEAD.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











I Could Have Started Uber

$
0
0
People who think of themselves as creative and intelligent often say things like, "If I had started Uber 6 years ago, now I'd be worth billions." Such people often remark that they've had ideas similar to Uber, Twitter, Facebook or some other brilliant concept that turned into an industry giant. The people who say these things come from all walks of life; many have no business experience whatsoever. They naively believe that all it takes to get rich is an original idea.

It's quite common for someone to have a promising idea only to see someone else profit from it later on. Such a person might feel similar to someone who "just missed" picking the winning lottery number. Yet there is a huge difference between playing the lottery and starting a business. Lotteries are about luck; starting a business requires a long series of steps, where the brilliant idea is only the beginning.

Great Ideas: Why They Aren't Enough

"Good ideas are common -what's uncommon are people who'll work hard enough to bring them about." -Ashleigh Brilliant, English author and cartoonist.

Many people have ideas for a new invention, product, service, book or movie. From bars to college dorms to coffee shops, you can hear people talking about an idea that could change the world and make them millionaires at the very least.

The fact is, most reasonably intelligent people have their share of original ideas. By itself, however, an idea has limited value. As the above quotation points out, hard work is also essential. Yet those who truly profit from their ideas and change the world must have additional qualities as well.

What Does It Take to Put an Idea Into Action?

To simplify, a successful business or invention consists of an idea and its execution. It would be accurate to say that the idea is 1% of this formula and the execution is 99%. Yet what exactly does the execution of an idea entail? We might say, along with Ashleigh Brilliant, that it's all about hard work. This, however, is incomplete. A person with an idea needs a plan, so he knows exactly what actions to take.

Anyone who starts a business is advised to form a business plan. This is a document that's used to secure loans or funding, but it's also important for keeping you, the business owner, on track and ensuring that no steps are overlooked.

A business plan contains elements such as a vision statement, market research, cash flow assessment and plans for adapting when the business faces hardship. So, while an idea like Uber may require a flash of brilliance to conceive, the founders also had to do thorough research to determine how many people in multiple cities were seeking an alternative to taxis, how much could be charged for this service, how to recruit drivers, how to deal with government regulations and a myriad of other details.

If you have an idea for an invention, you must build a prototype. With 3D printing and the ability to outsource production at low costs in different locations, this is easier than ever before. However, it still takes plenty of research and a solid plan.

The Need to Persist and Adapt

Still another essential quality you need to bring your idea to fruition is the willingness to persevere and try new approaches. The most famous example of this is probably Thomas Edison, who reputedly tried at least 3,000 ways to make a light bulb before he finally succeeded. Your idea may not require this many tweaks, but it's rare that any idea works out exactly the way you first conceive it.

Even hard working people can be discouraged if they find that their original idea must be altered in some significant way for it to be viable. Yet being adaptable is an essential quality if you want to have a successful business, invention or creative project.

An Original Idea: Only the Beginning

None of this is meant to downplay the value of ideas. Without original ideas, nothing new would ever be created. Yet, an idea on its own is only a potential reality. If you want to be one of the small minority of people whose ideas actually turn into something tangible, you have to recognize that you'll need much more - a plan, a willingness to work hard, plenty of tenacity and the ability to change course when necessary. These are the qualities that turn great ideas into actual realities.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Viewing all 3381 articles
Browse latest View live


<script src="https://jsc.adskeeper.com/r/s/rssing.com.1596347.js" async> </script>