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Boosting the Effectiveness of Your Marketing
When you think about it, marketing has an increasingly difficult task -- to cut through the clutter of 20,000 ad messages a week and plant your message into the brains of busy, lazy, and distracted...
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House of Carts: The Inside Truth About Power, Influence, and Digital...
The world of ecommerce is rapidly changing. Marketing technology is colliding head-on with digital commerce to create new "experience" platforms. In the physical world, retail stores don't exist in...
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Negotiating: What We Can Learn From the Ladies of 'The Bachelor'
Most people don't like to negotiate. But almost everyone wants to be a better negotiator, if for no other reason, than people don't want to overpay for a car or a consulting contract. We tend to talk...
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3 Careless Conversations That Can Threaten Your Small Business
As a small business owner or supervisor, managing employee relations is a critical part of your job. But more than the obvious tasks associated with employee relations, every little thing you...
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The 7 Hardest Things About Becoming an Entrepreneur
Entrepreneurship is exciting and rewarding, but it's not without its difficulties early on in the process. If you're excited about becoming an entrepreneur more than you are nervous, chances are you're...
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How Faith Calls on Us to Fight Climate Change
MELBOURNE, Australia -- Politics matters. Public policy matters. And the ethical judgments that inform public policy priorities also matter. My first purpose here is to articulate an ethical approach...
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"The Future Is Not What It Used to Be," But It's Time to Reassert Our Trust...
This post is drawn from Ana Botín's speech at the VIII Santander International Banking Conference. The American baseball great, Yogi Berra, once said "the future is not what it used to be." I for one...
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Eight Great Tips for Rocking Trade Shows
Restaurantware booth at the Florida Restaurant & Lodging Show in Orlando 1. Pick your shows wisely: There are many different types of trade shows around the country. All business cultures run trade...
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(VIDEO) Addressable TV Saves Advertisers Money: Rentrak's Livek
So-called "addressable TV" promises to bring more-precisely-targeted advertisements to TV viewers via connected boxes and TV sets. And that is going to mean greater efficiencies, according to one ad...
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(VIDEO) Cord-Cutting is Forcing Smarter TV Ad Offerings: AT&T's Brown
The emerging prospect of targeting individual TV viewers with ads, no matter what show or channel they're watching, may be real - but that doesn't mean the industry should throw out the old practice of...
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(VIDEO) Experian Gearing to Launch Connected Addressable TV Platform
"This has really been the year of addressable TV. We've done literally triple the amount of work compared to 2014," according to Experian addressable advertising product lead Brienna Pinnow. Now the...
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9 Ways Wise Leaders Differ From Smart Managers
Are you decisive, or do you often second-guess yourself and agonize over decisions until opportunities pass? Do colleagues and clients often ask your opinion because of your reputation for giving great...
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The Federal Reserve Board's Eight Percentage Point Hike in the Social...
In the last couple of weeks the prospect of a 0.2 percentage point increase in the payroll tax has become a major issue separating the two leading contenders for the Democratic presidential nomination....
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The Surprising Connection Between Passion, Rituals and Entrepreneurial Success
As entrepreneurs, we often face the seemingly conflicting goals of building a great business and having a great personal life outside of the office. We know that true success is about more than just...
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Letters to the Future: You Deserve a Chance
The following post is part of a series produced by The Huffington Post and Letters to the Future, in conjunction with the U.N.'s 21st Conference of the Parties (COP21) in Paris (Nov. 30-Dec. 11), aka...
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Climate Neutrality In Sight In Denmark
The 76,000 citizens of the little-known Danish municipality Sonderborg act, while politicians' talk and climate change is accelerating. They share the vision of ProjectZero, and have committed...
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Climate Change Through an Arctic Lens
Iceland's geographic position in the Arctic region and our outlook on climate change are intertwined and inseparable. Nowhere else on the planet are the effects of climate change as visible as in the...
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China Joins Major Money Leagues
China is now officially part of the money major leagues. The International Monetary Fund has agreed to add the Chinese yuan to its basket of reserve currencies, where it will join the U.S. Dollar, the...
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To Global Heads of State: 'We Are at a Critical Juncture For People and Our...
This letter was originally sent to global Heads of State in the lead up to the G20 meeting in November, by twenty-two leaders in business and civil society, calling for them to make a long-term goal in...
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Dead, White, and Blue
The Great Die-Off of America's Blue Collar WhitesCross-posted with TomDispatch.comThe white working class, which usually inspires liberal concern only for its paradoxical, Republican-leaning voting...
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