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Direct Marketing: Perhaps the Most Effective Way to Do Marketing on a Budget
Ever since the World Wide Web began to be commercialized in 1995, the center of gravity in the marketing universe seems to have shifted toward the Internet and, more recently, social media and mobile...
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Christians and Coffee Cups
It's early November and already this year's installment of so-called "War on Christmas" has begun. All over social media I'm seeing rants from angry Christians who are trying to "Keep Christ in...
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Leadership Lessons From a Badass Leader
Captain John Havlik is a badass. In 2015, Havlik retired from the U.S. Navy after 31 years of distinguished service. For 29 of those years, he was a member of the SEALs -- the Navy's elite special...
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How Positivity Makes You Healthy and Successful
When faced with setbacks and challenges, we've all received the well-meaning advice to "stay positive." The greater the challenge, the more this glass-half-full wisdom can come across as Pollyannaish...
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How This Student Entrepreneur Started 4 Business & Partnered with the FIFA...
This article is part of the Young & Entrepreneurial series that features young startup founders and entrepreneurs. You can see past features here. To stay up to date with future posts, sign-up...
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Out of Our Digital Daze: Aligning Top-Down and Bottom-Up Marketing
The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources. The first is a timeless "top-down" approach rooted in generating broad...
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How to Start a Side Hustle That Won't Break the Bank
Maybe you are looking for a way to make some extra cash on the side. Maybe you have a passion you want to pursue. Whatever your reason for doing so, there are many benefits to starting a side hustle....
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5 Essential PR Tips for Small Businesses
(photo credit: Desai Henderson Photography) Elaborate public relations campaigns can often be an expensive undertaking. Creating a PR campaign to fit the needs of your small business will require...
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Three Years Ago, These Chicago Workers Took Over a Window Factory. Today,...
When Republic Windows and Doors closed down without giving workers notice, the issue drew national attention. Since then, they've turned the factory into a worker-owned co-op -- where they hold the...
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Should You Save for Retirement or Pay for College?
By Paula Pant When you hold your first child for the first time, 18 years sounds like a long time. You assume you'll be able to save for college in that length of time. After all, it's almost two...
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Don't Do These 7 Things When Getting on TEDx Talks
You want to speak at TED, share your message and make a difference, and grow your business. There are some terrible mistakes you must avoid in order to be successful. If you make these mistakes, you...
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How To Prevent Millennials From Quitting
What are ways to prevent millennials from quitting their jobs? originally appeared on Quora: The best answer to any question.Answer by Elijah Medge, Long Beach Entrepreneur and Mentor, on Quora. Here's...
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How an Integrated Eurasian Market Can Promote Biosphere Consciousness and...
This essay is the last in a four-part series on the theme, "The Third Industrial Revolution." An introduction by Arianna Huffington is available here. Part one is available here. Part two is here. Part...
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The 10 Best Stock Market Books You Should Be Reading
When it comes to learning about the stock market and about trading practices and general, there is no end to the different sources of information that can help any person become a better trader....
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On the Importance of Being Simple
What's the key to building a better brand experience? Simplicity. Brands from the airline industry to eCommerce are realizing this and focusing on simplifying the interactions offered to consumers, and...
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Changing the Color of Black Friday
"Costume your instrument" was a clever exercise that my granddaughter, Kaylee, enjoyed as a part of her 6th grade orchestra class. It was the week of Halloween and her ingenious teacher created quite...
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From Now On, I Won't Sit on Panels Without Women
This past summer, two major business events took place in Paris, just a week apart. What they had in common -- and what went largely unnoticed -- was that they featured almost exclusively male...
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What I Didn't Know About Becoming a CEO
The company I co-founded is now ten years old. While we're an investment firm, many of the things I've learned as CEO transcend any particular industry. In looking back over the years, there are some...
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What Are the Best Practices to Keeping Company Culture Tight-Knit as Business...
There was a pit in my stomach last autumn, as we made our hiring plans for 2015. At the time, we were a one-room team of eight. By the end of the year, we would be a 20-person operation across 5,000...
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The TPP's Children's Table: Labor Rights and Currency
The concept of the children's table has moved from Thanksgiving dinner to presidential politics with the networks having a separate debate for the low-polling candidates for the Republican nomination....
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