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Counterintuitive Marketing: Short Copy Does Not Sell Better
Much of the marketing that is done is based on conjecture with little application of knowledge or bona fide data. Marketers, who never really learned marketing deeply enough, base their judgments on...
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Can't Take Your Lunch? Yes You Can.
Photo from YouTube "You don't understand. I just can't take lunch. They won't let me!", the panicked young trader exclaimed, his eyes looking like a rabbit caught in the headlights. In my days as a...
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Can't Take Your Lunch? Yes You Can.
Photo from YouTube "You don't understand. I just can't take lunch. They won't let me!", the panicked young trader exclaimed, his eyes looking like a rabbit caught in the headlights. In my days as a...
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Are You Really A Coach?
These days there are a lot of folks out there referring to themselves as coaches. There are business coaches, life coaches, spiritual coaches, financial coaches, and the list goes on and on. The...
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Got Your Chips?
By October 1, credit card holders and merchants were supposed to have switched to EVM chip-enabled credit cards and chip card readers. It seems that many consumers and businesses have blown that...
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Volkswagon: Polluting the American Psyche
VW, another corporate enterprise with no heart. In Indian thought there are seven energy centers in the human body, called chakras. Considering this as a valid depiction, it can be said VW only exists...
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Women in Business Q&A: Tina Fordham, Managing Director and Chief Global...
Tina Fordham is Managing Director and Chief Global Political Analyst at Citi. With Citi since 2003, Tina advises institutional investors and corporations, typically at the C-suite level, about the...
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Shopping in the Micro-Moments
The average attention span is now shorter than that of a goldfish. That sad fact is courtesy of research from Microsoft, as reported earlier this year in Time Magazine. People generally can now...
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October Is National Work and Family Month!
Each and every October is National Work and Family Month (NWFM), and this annual celebration offers a great opportunity for employers to showcase those organizational practices, policies, and programs...
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Is Your Brand Suffering From Deferred Maintenance?
A civil engineer recently remarked that nobody wants to pay for the upkeep of roads, public transit systems, or other infrastructure. After all, he quipped, "people get credit for building the new...
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The Battle of the 'Creative Genius' vs the 'Performing Machine'
Isn't it peculiar how you can sometimes create something new, solve a complex matter or suddenly get really important insights - just like that! Bam! Suddenly it's there - no stress, no hard work, it's...
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Personal Disruption: What Is It and Why You Should Care
Agent of disruption. It sounds like a spy game involving stealth. If you are the one being disrupted (Amazon v. Borders, Uber v. Yellow Cab), it no doubt feels that way, even as the rest of us are...
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Tesla, The American Dream And The New American Reality
Tesla Motors has broken the mold...again. The Tesla Model S P85D was given a perfect score by the independent not-for-profit Consumer Reports, but only after its score was adjusted down. Consumer...
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How to Beat Workplace Stress With Mindfulness Meditation
According to the American Psychological Association, stress has become a major health problem in the United States, especially work-related stress. Most of us have to deal with work-related stress at...
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The Silver Lining in the VW Emissions Cloud
In a monumental admission of automotive fraud, Volkswagen's chief executive Martin Winterkorn resigned last Wednesday amid revelations that 11 million VWs were built to cheat on clean air tests. The...
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Get Help Now! When to Hire Your First Team Member
You're an entrepreneur and you've been in business for a while, things are really starting to ramp up, you have enough clients where you are finally able to start generating a profit but....You're...
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Single Payer 'Universal' Health Plans, Versus What?
We are in Australia, and my wife just paid for a general practitioner's visit to examine possibly dangerous sun damage to her skin. The doctor's examination cost her $37 Australian, and the topical...
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How Do You Create a Successful Business?
As an entrepreneur/business strategist, I am always seeking to learn more information so that I can be a better asset to my clients. And it is only right that I do so. They pay me for my knowledge and...
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Rise of the Rest Tour-Buffalo: How Buffalo Is Making Its Own Rise
"Don't look at a startup and think about why it might fail. Look at a startup and think about why it might succeed." -Steve Case We spent Wednesday in Buffalo as the third stop of this fall's Rise of...
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When You're Trying to Do Everything, Something Has to Give
When I was entering my sophomore year at Stanford University, I piled up my schedule with everything there was. Not only was I taking a heavy course load, I was also in two shows, and trying to work...
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