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Do You Appear Salesy or Committed? A Self-Promoters Dilemma
We can expect some pretty dynamic changes in American marketing techniques to evolve in The New Renaissance -- my term for this burgeoning new era we've recently entered--a time when business will be...
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50 Similarities Between the First Few Years of Parenting & Entrepreneurship...
Even though I opened my first business in 2009 as a psychotherapist, it wasn't until after I had my first child 3.5 years later that I had the courage to go full-time with it. I was terrified of giving...
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How to Get the Media to Call You
The media is a powerful platform that can be used to share your story and expertise. They can help you to build a positive reputation and solid credibility for yourself and your brand. However, getting...
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How to Write News
Many writers struggle with producing a document aimed at garnering publicity or being printed in the news. They often miss one or more of the criteria of a news document: public relevance, timeliness,...
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3 Reasons Why You Should Keep Your Startup Small
Many startup founders can't wait to have a giant team. The big offices with a huge amount of followers, it's the classic portrait of the successful CEO. While having a large company can be a sign of...
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Female Millennial Entrepreneur Top Tips for Building a Strong Community,...
Recently, I connected with Pocket Sun, SoGal founder and fellow USC Trojan-female millennial entrepreneur. She wanted to chat about her upcoming event, a 3-day SoGal Startup Bootcamp this September 25...
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After Foreclosure the Boomerang Buyers Return
Homeowners who lost their homes to foreclosure are making their reappearance into the housing industry. Since 2007, when the housing crisis began, more than five million homeowners lost their homes and...
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Simple Secrets to Investment Success
There is a huge financial services industry dedicated to helping you manage your money. But the real secrets of successful investing and wealth creation are so simple that you shouldn't be overwhelmed...
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Maximizing Live Experiences to Build Brands
In the not-too-distant past brand managers and marketing directors evaluated the success of live events based primarily on the metrics available: number of attendees and press impressions. With the...
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'The Focus Group Was Ecstatic': Facts and Feelings in Stories
When I worked as a reporter I often met the classic, garrulous business executive who would "describe" the birth of a product this way: "In grad. school 15 years ago, Sally and I were working on a new...
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Could We Take the Dollar Down Again?
Thirty years ago today the financial leaders of the five leading economies of the time gathered in the Plaza Hotel, concerned about an excessively strong dollar. The coordinated effort to deflate the...
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Why Corporations Should Launch Their Own MBA Programs
Innovation is an interesting concept. For many people it presupposes an "aha" or "eureka" moment in order for something new to have been created. Others (wrongly) pronounce that innovation is a...
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Converting Excuses Into Learning Experiences
In reviewing performance, actual versus budget results, or the accomplishments of a new project, when there is a deviation from the desired, i.e. when then there is mistake, people give you an...
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Hiring Guru: Peter Lik -- Artist Through a Lens
I'm honored to present you my interview with the wildly successful fine artist Peter Lik. Already a famous Master Photographer with a place secured in art history, last year Peter Lik Fine Art...
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Volkswagen: From Star Pupil to Con-Artist
 MUNICH -- Only days ago the German car company was the envy of the auto industry. In July, VW surpassed Toyota to become the world's largest automaker. And just last week they adorned the...
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Subsidized Gulf Airlines' Impact on U.S. Cities and Our Airline Network
Six months into the trade dispute between the massively subsidized Gulf airlines - Emirates, Etihad Airways, and Qatar Airways - and U.S. network carriers, the tactics of the two sides have become...
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How Carly's CEO Style Helped Her Win the Republican Debate
A record number of viewers tuned into last week's Republican debate. While prior to the latest contest Donald Trump had steadily held a significant lead, many pundits agree that after an intense...
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Understanding the Value of Being on Page 1
Location. Location. Location. Anyone who's ever bought a home or spent more than a minute watching HGTV knows this is the first, second and third rule of real estate. In the realm of Internet search...
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Market Your Startup Online For Less Than $20 a Week
Just started your business on a very limited budget? Like many small businesses, marketing your business can be a very expensive task. Launching a startup is an exciting endeavor but the reality is you...
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How To Get Burned On Shark Tank And Still Rake In $4.5M
Sounds simple enough. Two entrepreneurs, brothers Rodolfo and Alexis Saccoman, start a new business. Full of fire and energy, they create a new way to learn about yourself and call it My Therapy...
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