4 Disruptive Hacks for Marketing Fantasy Sports
"Unicorns" and "fantasy" aren't the stuff of fairy tales anymore. They're changing the face of sports marketing and insights. Look no further than daily fantasy sports (DFS) sites FanDuel and...
View ArticleRaising a Phoenix: How We Can Start Eliminating the Roots of Gender Bias
Preston Smith co-founded Rocketship Education, a nonprofit, national network of public elementary charter schools serving primarily low-income students in neighborhoods where access to excellent...
View ArticleWomen in Business: Being Persuasive in Customer Meetings, Lessons From Peitho...
Women have unique strengths that, when tapped into, have a powerful impact in selling, such as compassion, collaboration, and empathy. The vast majority of sales and leadership training has been geared...
View ArticleWhat You Are Missing About SnapChat and the Future of Storytelling for Business
I always advise businesses to do what is right for their brand and their audience when it comes to social marketing. Not every brand can thrive on the same social platforms. Retail businesses are...
View ArticleFewer, Bigger, Better: A Lesson in Time Management
When Saying "No" is More Important than "Yes" Here at SoapBox we make a lot of mistakes. It's the reality of startup life for entrepreneurs - mistakes are going to happen. I often make the analogy that...
View ArticleDon't Let Your Age Define You!
You are never to young or old to start following your dreams! Today is the perfect day to start working towards your goals! Growing up we hear "oh you can do that when you're older, be a kid now,"...
View ArticleTop 5 Reasons Everyone Loves Lists
Matthew Santoro was an out of work accountant frustrated with his carrer choices when he stumbled into making videos on Youtube about five years ago. One of the many victims of a sour economy back in...
View ArticleHow to Improve Interdepartmental Collaboration
Image by Cait Barron via Flickr Let's be frank: accounts, engineering, marketing, and sales all often have a hard time understanding one another, even if they "get along" just fine. "Working in a...
View ArticleReal Wages Are Finally (Finally!) Growing. Can the Fed Stop Itself From...
Of all the countless ways to measure the health of the economy, one stands out as the most meaningful for American workers: Average real (i.e., accounting for inflation) weekly earnings. How much food...
View ArticleTake 'Yes But' Off the Table
In some environments it's harder to create positive cultures than others. Phil Moore, Managing Partner of Porter Keadle Moore, an Atlanta based accounting firm says, "As accountants, our job is to find...
View Article5 Things I Learned About Business Success While Rock Climbing
Rock climbing and business? Yes, you read that right. It's all about applying true life experience to business. For my 25th birthday I went rock climbing. It was an unforgettable experience. The huge...
View ArticleHow Two Mama's Boys Changed the Game for Women Business Owners
These men decided to fill a void in the economy based on the close relationship they each had with their mothers and the passion they watched their mothers dismiss because of lack of support,...
View ArticleWhat Running a Lemonade Stand Teaches Us About Marketing Strategies
Like many children in America, my girls and their friends ran a lemonade stand one Saturday morning this last summer. As I was doing yard work nearby, I could not help but to observe their marketing...
View ArticleThe Best Anti-Poverty Program Is a Good Job
With the release of the new poverty data this week, we once again see that the Latino and African American poverty rates are more than double the non-Hispanic white poverty rate [PDF]. The persistence...
View ArticleMay You Be Imprisoned for Failing to Pay a Debt?
The answer to the question contained in the title, in contemporary U.S. law, depends upon the definition of the word "debt" and the situation under consideration. This comment briefly notes some...
View ArticleCreating Content Driving You Crazy? Here's How to Write Both Fast and Well...
Compared to our pre-digital forebears, we're expected to produce torrents of writing: emails, text messages, blog posts, social media, presentations. That's because publishing all that stuff is easier...
View ArticleThe Art of the "5 Minute Grab"
Not every conversation needs to occur in a conference room. In fact, done well, a hallway conversation can work even better for quickly sharing time sensitive information, flagging a potential issue,...
View ArticleKnow Your Social Media ROI
In Advice to a Young Tradesman, Written by an Old One, Benjamin Franklin coined the phrase "Time is Money." If he were to rewrite this book today, a chapter focused on social media might be titled,...
View ArticleHow Does Warren Buffett Invest?
How does Warren Buffett invest? originally appeared on Quora: The best answer to any question.Answer by James Altucher, Blogger, Author, 90s daytrader. 2000-2001 VC fund - 212 Ventures: 2001-2005...
View ArticleUncover & Monetize Your Inner Genius. Part 2
Make sure you read Uncover & Monetize Your Inner Genius. Part 1. (Quiet the Inner Critic) Here is where the fun begins. For some of us, it may be where the scary part begins... acknowledging the...
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