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A 4-Part System to Mastering the Complex Sale
Every sales process has underlying assumptions. Your sales team must assume the customer either understands their own problems fully, partially, or not at all. The question is, are those assumptions...
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4 B2B Sales Secrets to Winning Over Skeptical Prospects
If you're a business owner, you've heard this from a B2B salesperson: "How much are you spending? What?! No, no, no, it's ludicrous to pay that much. I can get you a better deal." And you were...
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Shale Set to Decline Substantially This Year
U.S. shale has weathered the oil crash better than many expected, but the stubborn persistence of low prices through 2016 could amount to the "straw breaking the camel's back" for shale production. The...
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17 Ecommerce Tools that Will Drive Sales and Generate Revenue
Online sales accounted for more than half of total retail sales growth in 2015, according to the U.S. Commerce Department. Ecommerce sales remained strong in 2015 and online sales totaled $341.7...
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3 Step Guide to Building Employee Morale After a Tragic Layoff
Layoffs serve to prevent a struggling company from capsizing. But if not done properly, a simple layoff may damage the company more than it saves it. Layoffs damage the company in terms of lost...
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How Having a Side Hustle Can Ease Those Post Layoff Blues
Do you know someone who's been laid off? More than one someone? Has that someone been you? If you said yes to any of those questions, you're not alone. According to a 2014 survey by the John J....
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3 Habits of Managers that Get Results (and Earn Their Team's Trust)
We have all had them...managers that don't have our backs, that lack interest in our success, that are disconnected from reality and that seem to always have a hidden agenda. Their actions don't...
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The Freelancer's Dilemma: How to Avoid Mental Exhaustion to Stay Competitive...
In a highly competitive global economy, innovation, creativity, and your business's ability to differentiate itself through its ideas and products are essential for continued growth and profitability....
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Space Exploration Could Herald the Beginning of the Post-Human Era
This is the fourth installment of a five-part WorldPost series on the world beyond 2050. The series is adapted from the Nierenberg Prize Lecture by Lord Martin Rees in La Jolla, Calif. Part one is...
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An Innovative Thought About Innovation
By Steve Diamond, Executive Creative Director, R2C Group To make a successful movie today, you don't need to be innovative. You need to have a great script, strong acting and engaging photography. Yes,...
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Creating Content Driven by Your Customer's Passions
In the year 2000, the average attention span of of a reader was 12 seconds. In the year 2015, this number has dropped to 8.25 seconds. That means that you have little time to grab the attention of a...
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Bringing Together the Modern Creativity Toolkit
By Andrea Brown, Managing Director, LiquidThread UK - Starcom Mediavest Group's branded content division We all know the premium put on creativity in marketing communications, but in real life what we...
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Turning Lemons Into Lemonade For The Next Generation
By Marcus Peterzell, Executive Vice-President Entertainment, Ketchum Sports and Entertainment & Head of Ketchum SoundsFor someone over 40....I love technology. I organise my friendships,...
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Manufacturing
Manufacturing Innovation Under The Radar - by Jerry Jasinowski The latest unemployment report released by the Bureau of Labor Statistics (BLS) a couple of weeks ago was positive. We added 151,000 jobs....
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5 Awesome Things Agencies Can Do Right Now to Stay Relevant
By Vineet Vijayraj Thapar, Lead Creative, Digitas Health LifeBrands, San FranciscoCulture, technology, and services are evolving fast, in exciting, and unexpected ways. That's putting great pressure on...
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New Program To Repay Your Federal Student Loan
Several government-backed income-based payment plans are available to ease the monthly payment burden of those struggling to pay off Federal Student Loans, including Income-Contingent Repayment (ICR),...
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Loan vs. Crowdfund: Which Is the Best Option for Funding?
Funding your business is the first big challenge you will have to contend with. The best option for funding isn't always the traditional route. At the same time, jumping on the hype surrounding...
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How to Get Your Boss to Send You to a Cool Conference
Conference Board found that 52.3% of Americans are unhappy in their jobs. The reasons for this vary, but they often boil down to stress, boredom, and a lack of advancement. This is because many...
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Wall Street Won't Give up on Its Energy Bets
The oil and gas industry is suffering through its worst cycle in a generation, with most companies losing money at today's prices. Debt is piling up and the losses are starting to become a concern for...
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Why Ignoring Employee Wellness is A Mistake
Despite increasing evidence to the contrary, there are still some who think wellness programs are a luxury. A carrot stick for HR to dangle in front of workers that they want to recruit. Or some proof...
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