Amidst an era where social media has dominated the ways in which we receive, interpret, and communicate information, personal branding has become a crucial part of our expression, and a key factor of how we are absorbed and understood by others. There are three key elements we can work on in order to develop our personal brand: publishing content, getting press, and handling interviews.
1. Publishing Content
Adrienne Monson, well-known novelist, travel writer, and author who covers topics from fantasy, to urban fantasy, to paranormal romance, strongly advises the importance of publishing content to build a personal brand. The ability to create content and make the content easily and readily available to viewers plays a significant role in creating and maintaining an image. It is an excellent way to connect with your customers, and to provide them value.
Down the road, one of the ways to brand yourself as an industry expert is by publishing books, which is the main ways Monson has built her image today. Building a website that houses your work is an effective way to communicate with your clients and prospective customers. Thus, novels and websites work together to reach a large audience. We should take from Monson the importance of releasing content - books, articles, blogs, videos -- anything that will draw the attention of others.
2. Getting Press
When building personal brand, it is critical that other people see it. To do this, press is necessary. Adam Torkildson, owner of Tork Media, is an expert on helping businesses use press to turn turn their ideas into revenue. Statistics show that getting press can result in increases in sales and productivity for a company. So how do you go about getting press?
The best tools to to help you get press include PR outlets, Amazon, and sourcing outlets. Depending on your audience, you can decide which forms of digital media, articles, or other forms of press are most effective.
3. How to handle interviews
The manner in which you present yourself in an interview if often just as important (if not more important) than the content you present. Melissa Thompson demonstrates that content isn't enough; it is necessary to have the skills to communicate and articulate this content. Properly displaying your message, one of the items in her media training boot camp, teach people how to best handle media
Personal branding is all about how well you can present yourself, and how well you can articulate your idea and convince an audience to stand behind you. Everyone has good ideas and a good message. In fact, there is so much content out there that it is often hard for people to form preferences and strong opinions to differentiate products, events, and, in Thompson's work, candidates. Distinguishing yourself as a candidate is not merely about working on your resume. With a workshop, coaching, and practice, one can achieve the skills necessary to execute a cogent interview.
When it comes to personal branding, appearance is as important as message. Being a multi-faceted project, personal branding has no quick-fix. However, by focusing on elements like press, and even building a personal website, one can gain traction towards securing the personal brand they desire. Digital media is especially important when it comes to branding, which is why it is necessary to give sufficient attention to your social media profile. The first step? Understanding yourself. From there you can establish the goals of your personal brand, and begin to start creating it.
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1. Publishing Content
Adrienne Monson, well-known novelist, travel writer, and author who covers topics from fantasy, to urban fantasy, to paranormal romance, strongly advises the importance of publishing content to build a personal brand. The ability to create content and make the content easily and readily available to viewers plays a significant role in creating and maintaining an image. It is an excellent way to connect with your customers, and to provide them value.
Down the road, one of the ways to brand yourself as an industry expert is by publishing books, which is the main ways Monson has built her image today. Building a website that houses your work is an effective way to communicate with your clients and prospective customers. Thus, novels and websites work together to reach a large audience. We should take from Monson the importance of releasing content - books, articles, blogs, videos -- anything that will draw the attention of others.
2. Getting Press
When building personal brand, it is critical that other people see it. To do this, press is necessary. Adam Torkildson, owner of Tork Media, is an expert on helping businesses use press to turn turn their ideas into revenue. Statistics show that getting press can result in increases in sales and productivity for a company. So how do you go about getting press?
The best tools to to help you get press include PR outlets, Amazon, and sourcing outlets. Depending on your audience, you can decide which forms of digital media, articles, or other forms of press are most effective.
3. How to handle interviews
The manner in which you present yourself in an interview if often just as important (if not more important) than the content you present. Melissa Thompson demonstrates that content isn't enough; it is necessary to have the skills to communicate and articulate this content. Properly displaying your message, one of the items in her media training boot camp, teach people how to best handle media
Personal branding is all about how well you can present yourself, and how well you can articulate your idea and convince an audience to stand behind you. Everyone has good ideas and a good message. In fact, there is so much content out there that it is often hard for people to form preferences and strong opinions to differentiate products, events, and, in Thompson's work, candidates. Distinguishing yourself as a candidate is not merely about working on your resume. With a workshop, coaching, and practice, one can achieve the skills necessary to execute a cogent interview.
When it comes to personal branding, appearance is as important as message. Being a multi-faceted project, personal branding has no quick-fix. However, by focusing on elements like press, and even building a personal website, one can gain traction towards securing the personal brand they desire. Digital media is especially important when it comes to branding, which is why it is necessary to give sufficient attention to your social media profile. The first step? Understanding yourself. From there you can establish the goals of your personal brand, and begin to start creating it.
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