Brands that create great content will enjoy benefits like increased brand awareness, an improved brand perception, audience growth, and an increase in leads for their sales department. Developing the kind of social media content that can make that happen is challenging. Doing it day after day is an enormous feat.
An effective social media content strategy can attract, nurture, and retain customers. While the work may seem daunting at times, it's work that shouldn't be ignored. The following list of resources will help make the job of content development just a little bit easier.
#1. Listverse: A 2015 report says lists are some of the most shared social media content. Social media managers who are looking for lists that are fun or bizarre to share on their social networks will find Listverse very useful. This website publishes nothing but list-based articles. Niccolò Brogi explains why list-based articles are so popular.
![2016-02-05-1454693879-4159018-listverse.PNG]()
#2. Fab How: Short how-to videos also made the list of top shared content on social media. A 2007 CNN article discusses the popularity of how-to videos and a 2015 article indicates the how-to video trend isn't slowing down. Fab How's website contains nothing but how-to articles that savvy marketers can re-purpose into videos.
![2016-02-05-1454693931-942220-fabhow.PNG]()
#3. Canva: This website is a great tool for people who know nothing about graphic design. Canva makes it so easy to design graphics to use on your social media channels. But, what I have found Canva very useful for is the access I have to thousands of stock photos that are either free or cost me only $1 to use. When I need an image to add to a blog post or a social media update, I log in to Canva and purchase one.
![2016-02-05-1454693977-6850099-stockphoto.PNG]()
#4. Video Scribe: Whiteboard animations are used to cover various topics in an engaging and informative manner. Whiteboard videos are typically used to create awareness of a product, service, event, or cause. Video Scribe is just one of many whiteboard products available for social media managers who want to create explainer videos.
![2016-02-05-1454694025-9747295-videoscribe.png]()
#5. Meme Generator: This app is my favorite on this list of social media content resources. It's easy to use, it generates memes fast and there's no watermark on the finished product. Users can choose from images already prepopulated into the app or they can upload their own images. Meme Generator is available for both Android and iPhone users.
A 2014 MarketingProfs article says:
"Images overlaid with text--often called Internet memes--are a popular way for brands to reach their audiences. Ride that popularity wave by creating your own marketing images for distribution."
![2016-02-05-1454694070-6571193-memegenerator.png]()
#6. Freelancer.com: Blogging still has its place in a marketer's social media content strategy. Marketers who want to hire bloggers to write those popular list articles mentioned earlier will find that Freelancer.com is one of a few great websites where they can find quality bloggers who can produce the kind of content that is shareable and engaging.
![2016-02-05-1454694125-3748285-freelancer.PNG]()
#7. Canva Infographics: According to Graphs.net, website traffic increases by approximately 12% after uploading an infographic. In addition to being great for traffic, infographics are great for sharing and they are a useful tool for giving advice or explaining something that might be a bit complicated to explain. Canva makes creating infographics as easy as drag, drop, and save.
![2016-02-05-1454694168-8828247-CANVA_INFOGRAPHICS.PNG]()
#8. Portent: Enter a subject and Portent will generate ideas for social content. Use the idea generator to write blog posts, create memes, or develop videos. This tool is great for generating a steady stream of blog post ideas for any subject you can imagine. Use this tool to create a content calendar and plan your social media content weeks in advance.
![2016-02-07-1454867892-21897-portent.PNG]()
#9. Hubspot Blog Topic Generator: Fill in three fields with topics you'd like to write about and this blog topic generator will provide a week's worth of blog titles within seconds. This tool will also help marketers create an editorial calendar.
![2016-02-07-1454868076-3170408-hubspotblogtopicgenerator.PNG]()
#9. National Day Calendar: Never miss another National Day celebration. Visit the website to check the calendar for upcoming National Day celebrations or sign up for newsletter to receive National Day notices via email. National Day celebrations give social media users something fun or bizarre to discuss all day.
![2016-02-07-1454871362-8197620-NationalDayCalendar.PNG]()
#10.PostCreator: Upload an image, insert a message, then add your logo. PostCreator will generate a branded image you can use on your social networks. Branded images shared across multiple platforms help improve a brand's visibility. There's a free basic plan available.
![2016-02-07-1454871476-5492102-postcreator.PNG]()
BONUS RESOURCE - Forbes - 100 Killer Ideas for Your Social Media Content: Even the best social media managers run out of ideas. Forbes contributor Jayson DeMers wrote this list of social media content ideas in 2014. Almost 2 years later, this list is still worth adding to the social media marketer's toolkit.
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An effective social media content strategy can attract, nurture, and retain customers. While the work may seem daunting at times, it's work that shouldn't be ignored. The following list of resources will help make the job of content development just a little bit easier.
#1. Listverse: A 2015 report says lists are some of the most shared social media content. Social media managers who are looking for lists that are fun or bizarre to share on their social networks will find Listverse very useful. This website publishes nothing but list-based articles. Niccolò Brogi explains why list-based articles are so popular.
#2. Fab How: Short how-to videos also made the list of top shared content on social media. A 2007 CNN article discusses the popularity of how-to videos and a 2015 article indicates the how-to video trend isn't slowing down. Fab How's website contains nothing but how-to articles that savvy marketers can re-purpose into videos.
#3. Canva: This website is a great tool for people who know nothing about graphic design. Canva makes it so easy to design graphics to use on your social media channels. But, what I have found Canva very useful for is the access I have to thousands of stock photos that are either free or cost me only $1 to use. When I need an image to add to a blog post or a social media update, I log in to Canva and purchase one.
#4. Video Scribe: Whiteboard animations are used to cover various topics in an engaging and informative manner. Whiteboard videos are typically used to create awareness of a product, service, event, or cause. Video Scribe is just one of many whiteboard products available for social media managers who want to create explainer videos.
#5. Meme Generator: This app is my favorite on this list of social media content resources. It's easy to use, it generates memes fast and there's no watermark on the finished product. Users can choose from images already prepopulated into the app or they can upload their own images. Meme Generator is available for both Android and iPhone users.
A 2014 MarketingProfs article says:
"Images overlaid with text--often called Internet memes--are a popular way for brands to reach their audiences. Ride that popularity wave by creating your own marketing images for distribution."
#6. Freelancer.com: Blogging still has its place in a marketer's social media content strategy. Marketers who want to hire bloggers to write those popular list articles mentioned earlier will find that Freelancer.com is one of a few great websites where they can find quality bloggers who can produce the kind of content that is shareable and engaging.
#7. Canva Infographics: According to Graphs.net, website traffic increases by approximately 12% after uploading an infographic. In addition to being great for traffic, infographics are great for sharing and they are a useful tool for giving advice or explaining something that might be a bit complicated to explain. Canva makes creating infographics as easy as drag, drop, and save.
#8. Portent: Enter a subject and Portent will generate ideas for social content. Use the idea generator to write blog posts, create memes, or develop videos. This tool is great for generating a steady stream of blog post ideas for any subject you can imagine. Use this tool to create a content calendar and plan your social media content weeks in advance.
#9. Hubspot Blog Topic Generator: Fill in three fields with topics you'd like to write about and this blog topic generator will provide a week's worth of blog titles within seconds. This tool will also help marketers create an editorial calendar.
#9. National Day Calendar: Never miss another National Day celebration. Visit the website to check the calendar for upcoming National Day celebrations or sign up for newsletter to receive National Day notices via email. National Day celebrations give social media users something fun or bizarre to discuss all day.
#10.PostCreator: Upload an image, insert a message, then add your logo. PostCreator will generate a branded image you can use on your social networks. Branded images shared across multiple platforms help improve a brand's visibility. There's a free basic plan available.
BONUS RESOURCE - Forbes - 100 Killer Ideas for Your Social Media Content: Even the best social media managers run out of ideas. Forbes contributor Jayson DeMers wrote this list of social media content ideas in 2014. Almost 2 years later, this list is still worth adding to the social media marketer's toolkit.
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