All too often, business owners create a website, promote their site with a few marketing actions, and then expect a slew of online customers who will buy their products and services.
But the well-known business owners are not making online sales this way.
The key is to always build that know, like, and trust factor as that will impact whether they will purchase anything from you at your website. This is why you need to create a professional relationship with these prospects. Here's five ways you can nurture that relationship over time.
1. Make your blog highly interactive so your readers have a chance to communicate with you.
Many websites loose traffic and potential prospects because they aren't clear on their target audience. Share what you're learning with your blog along with your failures. Ask your readers for help. It's not a bad thing these days to show one's vulnerability. It can actually be a good thing.
2. Maximize your social media platforms.
Are you connecting with your audience to build a community around your blog? Chances are, if you're simply using social media as a link building strategy, you're probably not going to get very far connecting with your readers.
3. Get clear on your target market. Who do you want to attract to your mailing list in terms of customers and/or clients?
Do you specialize in a small business type service? When you are crystal clear about your target market, you can figure out more effectively helpful and meaningful content that you can distribute through email campaigns and ongoing newsletters. Clarity is key to building your list.
4. Create a content rich newsletter targeted to your prospect.
It's not difficult to create quality content your target market looks forward to receiving. For example, take some of the most difficult problems your target market needs to know how to solve and interview experts in your industry. Share their responses in the form of blog posts, podcasts and other media.
5. Make the most of your mailing list.
You can do this by creating consistent email campaigns that are sent out in several email messages over a short period of time. Present some problem your readers are experiencing, and offer your product or service as a way to solve this problem. Planning and implementing email campaigns can be challenging so learning how to plan will help you grow your business. To promote a teleseminar, plan a campaign of emails with snippets from the program to help readers sign up for it.
Take a look at your current marketing system and the current ways you reach clients. What are some of the ways you have in place for your prospects to get to know, like, and trust you? Do you have a few different ways to develop a know, like and trust relationship so they will feel compelled to purchase your products and services from you?
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But the well-known business owners are not making online sales this way.
The key is to always build that know, like, and trust factor as that will impact whether they will purchase anything from you at your website. This is why you need to create a professional relationship with these prospects. Here's five ways you can nurture that relationship over time.
1. Make your blog highly interactive so your readers have a chance to communicate with you.
Many websites loose traffic and potential prospects because they aren't clear on their target audience. Share what you're learning with your blog along with your failures. Ask your readers for help. It's not a bad thing these days to show one's vulnerability. It can actually be a good thing.
2. Maximize your social media platforms.
Are you connecting with your audience to build a community around your blog? Chances are, if you're simply using social media as a link building strategy, you're probably not going to get very far connecting with your readers.
3. Get clear on your target market. Who do you want to attract to your mailing list in terms of customers and/or clients?
Do you specialize in a small business type service? When you are crystal clear about your target market, you can figure out more effectively helpful and meaningful content that you can distribute through email campaigns and ongoing newsletters. Clarity is key to building your list.
4. Create a content rich newsletter targeted to your prospect.
It's not difficult to create quality content your target market looks forward to receiving. For example, take some of the most difficult problems your target market needs to know how to solve and interview experts in your industry. Share their responses in the form of blog posts, podcasts and other media.
5. Make the most of your mailing list.
You can do this by creating consistent email campaigns that are sent out in several email messages over a short period of time. Present some problem your readers are experiencing, and offer your product or service as a way to solve this problem. Planning and implementing email campaigns can be challenging so learning how to plan will help you grow your business. To promote a teleseminar, plan a campaign of emails with snippets from the program to help readers sign up for it.
Take a look at your current marketing system and the current ways you reach clients. What are some of the ways you have in place for your prospects to get to know, like, and trust you? Do you have a few different ways to develop a know, like and trust relationship so they will feel compelled to purchase your products and services from you?
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