Ever meet someone who you instantly liked, even though you hardly know anything about them? Or what about the other way around? Got introduced to someone and felt an irrational feeling of dislike for no apparent reason?
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Image Credit: Joe D
Never underestimate the power of personality and branding.
Amy Porterfield explains that 60% of a website's clicks are to the About Me page. This stat shows how interested people are in personality, and how much who you are matters. It's tough, but it's true. Because people buy from people, not companies. If people don't like you, obviously, they leave.
But it's not enough to just have the About Me page in order. Consistency also matters. If viewers detect one personality in your About Me page and another one in your content, that implies a hypocrisy that people also dislike.
Knowing what your business's content personality is, and why it's important, is a huge step in establishing brand identity and keeping it consistent throughout your marketing techniques. Let's take a look at a few ways to find out what your brand's content personality is.
Why is content personality important?
Brand content personality is important, because just like your own personality, it sets the brand apart from the others, especially those brands who sell a similar product or service. Secondly, your content personality allows you to draw customers in and engage with them based on their interests. Once you've drawn them in and engaged them, the hope is that your content personality will keep them around long enough to be converted into a lead when the time is right. Your brand's content personality shows that there is more to the brand than just facts and figures, but that there is something interesting and fascinating behind those numbers.
Because brand content personality is so important, many companies adopt a celebrity spokesperson, or a personality that we can all identify with and remember. Think Flo from Progressive or Mayhem from Allstate.
What is your niche?
Now that your know why it's important that your brand have a content personality, it's time to figure out what that personality is. Knowing what niche your brand resides in will help you remain relatable. You don't need a Flo or a Mayhem in order to be relatable to your target audience, but you do need to be professional and authentic. You can do this by letting your customers in on just enough about your brand that they feel like they know it. Give of yourself by coming from the heart. Be honest - don't try to be something you're not. WebSafety, a company that provides text message monitoring, mobile phone tracking, and a parental control app has established the personality of the mentor who can offer advice to parents on how to keep their kids safe while using mobile devices. All of their content reflects this personality in a genuine and authentic way.
Personify your brand
What kind of a person do you see take form from your brand's content? If this is hard for you to visualize, reach out and ask others for help. Have them jot down a list of traits they gather from your content.
What are your likes?
As a person behind a brand, what do you like to do? Are you interested in camping or outdoors? More of a homebody who likes reading or watching shows? In coming up with your brand personality, inject it with your own. You can identify your likes by taking a look at your camera roll on your mobile phone, and by seeing what's left when you take out all of the pictures of your cat and the dishes you eat at restaurants. Eventually, your brand content personality will begin to show itself and you can infuse your content with that personality.
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Image Credit: Joe D
Never underestimate the power of personality and branding.
Amy Porterfield explains that 60% of a website's clicks are to the About Me page. This stat shows how interested people are in personality, and how much who you are matters. It's tough, but it's true. Because people buy from people, not companies. If people don't like you, obviously, they leave.
But it's not enough to just have the About Me page in order. Consistency also matters. If viewers detect one personality in your About Me page and another one in your content, that implies a hypocrisy that people also dislike.
Knowing what your business's content personality is, and why it's important, is a huge step in establishing brand identity and keeping it consistent throughout your marketing techniques. Let's take a look at a few ways to find out what your brand's content personality is.
Why is content personality important?
Brand content personality is important, because just like your own personality, it sets the brand apart from the others, especially those brands who sell a similar product or service. Secondly, your content personality allows you to draw customers in and engage with them based on their interests. Once you've drawn them in and engaged them, the hope is that your content personality will keep them around long enough to be converted into a lead when the time is right. Your brand's content personality shows that there is more to the brand than just facts and figures, but that there is something interesting and fascinating behind those numbers.
Because brand content personality is so important, many companies adopt a celebrity spokesperson, or a personality that we can all identify with and remember. Think Flo from Progressive or Mayhem from Allstate.
What is your niche?
Now that your know why it's important that your brand have a content personality, it's time to figure out what that personality is. Knowing what niche your brand resides in will help you remain relatable. You don't need a Flo or a Mayhem in order to be relatable to your target audience, but you do need to be professional and authentic. You can do this by letting your customers in on just enough about your brand that they feel like they know it. Give of yourself by coming from the heart. Be honest - don't try to be something you're not. WebSafety, a company that provides text message monitoring, mobile phone tracking, and a parental control app has established the personality of the mentor who can offer advice to parents on how to keep their kids safe while using mobile devices. All of their content reflects this personality in a genuine and authentic way.
Personify your brand
What kind of a person do you see take form from your brand's content? If this is hard for you to visualize, reach out and ask others for help. Have them jot down a list of traits they gather from your content.
What are your likes?
As a person behind a brand, what do you like to do? Are you interested in camping or outdoors? More of a homebody who likes reading or watching shows? In coming up with your brand personality, inject it with your own. You can identify your likes by taking a look at your camera roll on your mobile phone, and by seeing what's left when you take out all of the pictures of your cat and the dishes you eat at restaurants. Eventually, your brand content personality will begin to show itself and you can infuse your content with that personality.
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