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Who Will Come After Millennials?

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What will the generation after the Millennials be like in the workforce? originally appeared on Quora: The best answer to any question.


Answer by Scott Hess, EVP, Human Intelligence at Spark SMG, on Quora.


I call the next generation after Millennials "The Post Generation." Generally we're talking about people born after 2000.

In my estimation, it's a group that will be defined by how it navigates and integrates the seismic social, cultural, economic and technological shifts that occurred just before they hit the hot lights of adolescence. In fact, unlike previous generations, it's my belief that what came before their formative years will likely be more important than what occurs during them.

Think about it. The post generation, who are roughly fourteen and younger today, is inheriting a world that is post Obama. Post Facebook and social media. Post mobile computing and smartphones. Post 9/11. Post Columbine and Sandy Hook. Post "don't ask/don't tell" and same-sex  marriage rights. Post legal marijuana. Post local and insular. And, quite obviously, post millennial.

Meanwhile, they're also a group that invests untold time and energy  "posting" their brave new experiences across an ever-expanding social  ecosystem. Aha! Dual resonance! Hence the name post generation, my personal entry into the naming sweepstakes that occurs every two  decades.

A few traits that are emerging:

Precociousness: Due to rampant and largely unbridled exposure to grown-up ideas, brands, devices, and content, they're "old" before their time, and they expect sophistication and navigate around safeguards and dumbed-down content.

Pluralistic: They're all about collaboration and community, and their ideas about trust are less about monolithic experts and more about crowd-sourced consensus.

Girl-Powered: To Posts, women are physically and mentally powerful. They're disproportionately represented in college; have achieved parity at the management ranks at work; and attitudinally are attuned to closing the gap at the executive ranks. And their icons are pure power: Ronda Rousey, Serena Williams, Hillary Clinton (think "texts with Hillary), Angelina Jolie, etc.

Pragmatic: Burned by the recession (and its impact on their parents), less reliant on cookie-cutter constructs like brands, religion, and political parties, Posts will be focused first on "what works," not just on what's cool.


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